Kantar-谁在乎？谁做的？通货膨胀阻碍了快速消费品的绿色势头吗？（英）-16正式版.doc

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1、Click here or press enter for the accessibility optimised versionIs inflation stallingthe green momentum in FMCG?Issue 4 | September 2022Click here or press enter for the accessibility optimised versionChallengingtimes in achanginglandscapeThe spotlight may not be on theclimate, but the time is now

2、forbrands to act.Welcome to the fourth edition of Who Cares? Who Does? The world has come a long way since its first edition. When we started this report in 2019, plastic waste was high on the media agenda, and the Blue Planet effect was in full force.When we look at the landscape today, the issue m

3、ight not be as visible in the press, but we have a core group of 18% of the population for whom reducing their waste is a firm habit we call this group Eco Actives. There has been a proliferation of choices for refills, recycled, and recyclable plastic packaging. We see meat alternatives in stores i

4、n European markets, and more local, natural, and organic products in Latin America, attracting our most environmentally conscious shoppers. Government legislation in the EU has banned many single use plastic items and some markets,like France, are going further, with a wider range of banned products

5、.But what we see here is also a mixed story. Our most environmentally conscious group has declined when compared with the figures during the pandemic, driven by other concerns such as war and financial issues taking precedence. Stalling momentum in the green space from brands and governments is also

6、 not making environmentally conscious living as accessible and prominent as it should be. But this group presents a huge financial opportunity for brands, and we still project that numbers of Eco Actives will increase over the next five years.Despite the number of Eco Actives falling, they are still

7、 worth $376 billion to the FMCG industry.They also remain the group of shoppers most supportive of new brands and formats in the green space and are likely to be early adopters of any initiatives being launched.However, there is still a long way for brands and retailers to go in helping shoppers mak

8、e sustainable choices. People are still being asked to compromise in terms of quality, price, and convenience and in many countries and categories there are no real green alternatives. Getting the equation right to help close the value-action gap is ever-more critical, as economic concerns get more

9、pressing for consumers.In the next few chapters, you will discoverHow the global population stacks up in terms of actions on sustainability. You will see how attitudes have changed and the factors impacting consumersThe large and growing opportunity that environmentally conscious consumers offer, an

10、d the vast unmet needs of this groupHow sustainable products are evolving and which brands are winning outWhat brands can be doing to truly make a difference and see long-term success.Who Cares? Who Does?is one of the largest globallyconsistent reports, reaching99,000 respondents over24 countries. T

11、his annualstudy connects consumerattitudes and actions to realshopping behaviour acrossall the categories in theFMCG space.How we do itWho Cares, Who Does is a globally harmonised survey across 24 markets on our household purchase and usage panels.Belgium, Brazil, Chinese Mainland, Colombia, Central

12、 America, Chile, Czech Republic, Ecuador, France, Germany, Great Britain, Hungary, India, Ireland, Italy, Mexico, Netherlands, Peru, Philippines, Poland, Portugal, Slovakia, Spain and the US.99,000 respondentsTook place betweenMay - June 2022Click here or press enter for the accessibility optimised

13、versionHow has thepopulationshifted?See how we categorise thepopulation and how world eventshave led to changing attitudes andpriorities across the globe.Sorry, you must sign up in the online version to view this content.Click here or press enter for the accessibility optimised versionThe Ecoopportu

14、nityEco Actives are a huge market thatbrands are under servicing. But howbig is the opportunity? And is itworth the investment?Sorry, you must sign up in the online version to view this content.Click here or press enter for the accessibility optimised versionPrioritisingproduct: howsustainableofferi

15、ngs areevolvingWe have already seen how spendinghabits are changing. But how canbrands use affordable, high-qualityproducts to leverage the value-action gap and give shoppers areason to buy?Sorry, you must sign up in the online version to view this content.Click here or press enter for the accessibi

16、lity optimised versionCreating acompetitiveadvantage - thetime to act isnowSorry, you must sign up in the online version to view this content.Click here or press enter for the accessibility optimised versionFood for thoughtExplore our publications anddiscover our offer to find out how wehelp brands

17、grow.Who Cares? Who Does?Who Cares? Who Does?Who Cares? Who Does?202120202019Click here or press enter for the accessibility optimised versionFor more information, includinglocal market or category-specific data,please contactNatalie BabbageNatalie.BabbageGlobal LinkQ DirectorWorldpanel Division | KantarCookies 1 2 Terms 1 2 Privacy 1 2 P O W E R E DB Y