新职业英语职业综合英语Unit.ppt

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1、职业综合职业综合英语英语 1 1Unit 1 OrganizationUnit 1职业综合英语职业综合英语 1 1E EN NG GL LI IS SH H F FO OR R C CA AR RE EE ER RS S新职业英语新职业英语职业综合职业综合英语英语 1 1Unit 1 OrganizationContentsListening&Speaking4 Warming-up1Reading A2Reading B3Language Lab7Language Lab7Writing5Mini-project6职业综合职业综合英语英语 1 1Unit 1 OrganizationWarm

2、-1TaskTask1 1Lookatthefollowinglogosandgivethenamesofthecountriesinwhichthecompaniesareheadquartered.Germany_JapanJapanUSAUSACar Companies _GermanyUSAUSAFranceFrance_RepublicofKoreaP.R.ChinaP.R.ChinaFinlandFinlandSupermarket Companies Mobile Phone Companies 职业综合职业综合英语英语 1 1Unit 1 OrganizationWarm-2T

3、askTask2 2Listatleasttwocompaniesforeachtypeofthefollowingproducts.TCL,Sony,TCL,Sony,Panasonic,Panasonic,PhilipsPhilipsLenovo,Lenovo,Apple,IBM,Apple,IBM,SonySonyLi-Ning,Li-Ning,Adidas,Nike,Adidas,Nike,ReebokReebok职业综合职业综合英语英语 1 1Unit 1 OrganizationlogoWhat is a logo?Alogoisagraphicalelementthat,toge

4、therwithitslogotype,formsatrademarkorcommercialbrand.Typically,alogosdesignisforimmediaterecognition.Thelogoisoneaspectofacompanyscommercialbrand,oreconomicoracademicentity,anditsshapes,colors,fontsandimagesusuallyaredifferentfromothersinasimilarmarket.职业综合职业综合英语英语 1 1Unit 1 OrganizationCompany intr

5、oductionBavarian Motor Works(BMW)isanindependentGermanautomobilemanufacturerfoundedin1916.BMWisaworldwidemanufacturerofhigh-performanceandluxuryautomobilesandmotorcycles.Toyota Motor Corporation,foundedin1937,isamultinationalcorporationheadquarteredinJapan,andiscurrentlyoneoftheworldslargestautomake

6、rs.Ford Motor Company isanAmericanmultinationalcorporationandoneoftheworldslargestautomakers.职业综合职业综合英语英语 1 1Unit 1 OrganizationCompany introductionMetro AG,establishedin1964,isadiversifiedretailandwholesalegroupbasedinGermany.Itisthelargestinitshomemarket,andoneofthemostglobalizedretailandwholesale

7、corporations.Wal-Mart Stores,Inc.,foundedin1962,isanAmericanpubliccorporationthatrunsachainoflarge,discountdepartmentstores.Itistheworldslargestpubliccorporationbyrevenue,accordingtothe“2008FortuneGlobal500”.Carrefour SA isaFrenchinternationalhypermarketchain,withaglobalnetworkofoutlets.Itisthesecon

8、dlargestretailgroupintheworldintermsofrevenueafterWal-Mart.职业综合职业综合英语英语 1 1Unit 1 OrganizationCompany introductionSamsung Group isthelargestcompanyoftheRepublicofKorea.ItiscomposedofSamsungElectronics,SamsungHeavyIndustriesandSamsungEngineering&Construction.Lenovo Group Limited isChinaslargestandthe

9、worldsfourthlargestpersonalcomputermanufacturer.Lenovomainlyproducesdesktops,laptops,servers,handheldcomputers,imagingequipmentandmobilephonehandsets(听筒).Nokia Corporation isaFinnishmultinationalcommunicationscorporation.Nokiaisfocusedonwirelessandwiredtelecommunications.Itistheworldslargestmanufact

10、urerofmobiletelephones.职业综合职业综合英语英语 1 1Unit 1 OrganizationReading AReading ATextTask 1Task 2Business Know-how职业综合职业综合英语英语 1 1Unit 1 OrganizationText A-1GoogleAnyonewhohaseverusedtheInternethasAnyonewhohaseverusedtheInternethas seenGoogle,andmanypeoplewouldjustseenGoogle,andmanypeoplewouldjust“google

11、it”whentheytrytofindinformation“googleit”whentheytrytofindinformation aboutsomethingontheInternet.AstheworldsaboutsomethingontheInternet.Astheworlds mostpopularInternetsearchengine,GoogleismostpopularInternetsearchengine,Googleis oneofthegreatestexamplesofonlinesuccess.oneofthegreatestexamplesofonli

12、nesuccess.Reading A职业综合职业综合英语英语 1 1Unit 1 OrganizationText A-2 ItIt allall beganbegan inin JanuaryJanuary 19961996 asas aa researchresearchprojectproject atat StanfordStanford UniversityUniversity byby Ph.D.Ph.D.studentstudentLarryLarry Page.Page.TryingTrying toto findfind aa betterbetter wayway for

13、for webwebusersusers toto searchsearchforfor relevantrelevant pages,pages,PagePagehadhad ananideaideathatthatthisthiscouldcouldbebeachievedachieved bybyexaminingexaminingthetherelationshipsrelationships betweenbetween webweb pages.pages.HeHe thoughtthoughtthatthatwebwebpagespageswhichwhichhadhadthet

14、hemostmostlinkslinkstotothemthemfromfromotherotherwebwebpagespagesmustmustbebethethemostmostpopular.popular.ThetechniqueThetechniqueappearedtobeappearedtobesuccessful.successful.Reading A职业综合职业综合英语英语 1 1Unit 1 OrganizationText A-3PageandhispartnerSergeyBrinsetupPageandhispartnerSergeyBrinsetup their

15、companyonSeptember7,1998andtheircompanyonSeptember7,1998and thefollowingweek.ThesearchenginequicklygrewinpopularityThesearchenginequicklygrewinpopularity andin2000Googlebegantoselladvertisingonandin2000Googlebegantoselladvertisingon theirwebsite.Afterafewyearsofgrowththeirwebsite.Afterafewyearsofgro

16、wthfueledfueled byeagerinvestors,Googlebyeagerinvestors,Googlewentpublicwentpublic.Many.ManyGoogleemployeesbecameGoogleemployeesbecameinstantinstantmillionaires.millionaires.Reading A职业综合职业综合英语英语 1 1Unit 1 OrganizationText A-4GooglehasrecentlyGooglehasrecently acquiredacquiredYouTYouTwhichwhich isth

17、eInternetslargestvideosharingistheInternetslargestvideosharing websiteandcontinuestowebsiteandcontinuesto addnewaddnewfeaturesfeatureseveryeverydayincludingtooldayincludingtool bars,email,andadvertising.bars,email,andadvertising.Ofcourse,Ofcourse,withgrowthandsuccesstherealsowithgrowthandsuccessther

18、ealsocomescomes competition.Microsofthasrecentlytriedcompetition.Microsofthasrecentlytried toacquireYahooinordertocompetewithtoacquireYahooinordertocompetewith GoogleintheInternetsearchenginearea.GoogleintheInternetsearchenginearea.Reading A职业综合职业综合英语英语 1 1Unit 1 OrganizationText A-5InadditiontoInad

19、ditiontoitsgrowthandpopularity,itsgrowthandpopularity,GooglehasalsobeennamedthenumberoneGooglehasalsobeennamedthenumberone companytoworkforintheUnitedStates.ItcompanytoworkforintheUnitedStates.Ittendstends toto stayawayfromstayawayfrom typicaltypicalofficedesignsandofficedesignsandtriestries tomaket

20、heofficeaplacewhereemployeestomaketheofficeaplacewhereemployeesareare comfortableandfreetocomfortableandfreetoexcelexcelattheirwork.attheirwork.Reading A职业综合职业综合英语英语 1 1Unit 1 OrganizationText A-6Today,GoogleownsYouTube,BloggerandToday,GoogleownsYouTube,Bloggerand otherotherhotwebsitesandhasbecometh

21、eleaderhotwebsitesandhasbecometheleader intermsofintermsof ad-basedrevenueontheweb.ad-basedrevenueontheweb.TheThebrainchildbrainchild oftwooftwostudentshasbecomestudentshasbecome abillion-dollarcompanyandabillion-dollarcompanyandoneofthebest-knownoneofthebest-known trademarksintheworld.trademarksint

22、heworld.GoogleshistoryGoogleshistory servesasservesasaperfectmodelandaperfectmodelandinspirationforinspirationfor Internetentrepreneurstoday.Internetentrepreneurstoday.Reading A职业综合职业综合英语英语 1 1Unit 1 OrganizationA-Trans-1谷谷 歌歌 上上过过互互联联网网的的人人都都见见过过谷谷歌歌，许许多多人人要要在在互互联联网网上上查查找找某某方方面面的的信信息息时时，他他们们都都会会去去“

23、谷谷歌歌”一一下下。作作为为全全世世界界最最有有名名的的互互联联网网搜搜索索引引擎擎，谷谷歌歌是是网络业界功成名就的最好范例之一网络业界功成名就的最好范例之一。Reading A职业综合职业综合英语英语 1 1Unit 1 OrganizationA-Trans-2谷谷歌歌始始于于19961996年年1 1月月斯斯坦坦福福大大学学博博士士生生拉拉里里 佩佩奇奇的的一一个个研研究究项项目目。为为了了找找到到一一种种能能帮帮助助网网络络用用户户搜搜索索到到相相关关网网页页的的更更好好方方法法，佩佩奇奇设设想想可可以以通通过过检检索索网网页页之之间间的的关关系系来来实实现现。他他认认为为其其他他网网

24、页页链链接接最最多多的的那那些些网网页页一一定定是是最最受受欢欢迎迎的的，这这项项技技术术结结果果看起来是成功的。看起来是成功的。Reading A职业综合职业综合英语英语 1 1Unit 1 OrganizationA-Trans-3佩佩奇奇和和他他的的合合作作伙伙伴伴谢谢尔尔盖盖 布布林林于于19981998年年9 9月月7 7日日创创建建了了自自己己的的公公司司，并并在在之之后后的的一一周周注注册册了了这这一一网网址址。这这个个搜搜索索引引擎擎很很快快声声名名鹊鹊起起，20002000年年谷谷歌歌开开始始在在自自己己的的网网站站出出售售广广告告。在在投投资资者者的的热热情情资资助助下下，

25、经经过过几几年年的的发发展展，谷谷歌歌上上市了，谷歌的很多雇员一夜之间成了百万富翁。市了，谷歌的很多雇员一夜之间成了百万富翁。Reading A职业综合职业综合英语英语 1 1Unit 1 OrganizationA-Trans-4谷谷歌歌最最近近收收购购了了互互联联网网最最大大的的视视频频共共享享网网站站YouTYouT，而而且且每每天天都都在在不不断断增增加加一一些些新新功功能能，如如工工具具栏栏、邮邮件件和和广广告告。当当然然，成成长长与与成成功功也也带带来来了了竞竞争争。微微软软最最近近就就试试图图收收购购雅雅虎虎以便能在互联网搜索引擎领域与谷歌抗衡以便能在互联网搜索引擎领域与谷歌抗衡

26、。Reading A职业综合职业综合英语英语 1 1Unit 1 OrganizationA-Trans-5随随着着公公司司的的壮壮大大与与知知名名度度的的提提高高，谷谷歌歌在在美美国国公公司司就就业业吸吸引引力力的的排排名名也也上上升升到到第第一一。他他们们尝尝试试打打破破传传统统的的办办公公室室设设计计，努努力力把把办办公公室室变变成成员员工感觉舒适、并能充分发挥自己才华的地方工感觉舒适、并能充分发挥自己才华的地方。Reading A职业综合职业综合英语英语 1 1Unit 1 OrganizationA-Trans-6现现在在，谷谷歌歌已已拥拥有有YouTubeYouTube、Blogg

27、erBlogger和和其其他他一一些些热热门门网网站站，并并且且成成为为网网络络广广告告收收入入方方面面的的领领头头羊羊。当当初初两两个个学学生生的的一一个个小小点点子子已已发发展展成成为为一一家家拥拥有有十十亿亿美美元元资资产产的的大大公公司司，谷谷歌歌也也成成为为全全球球最最著著名名的的商商标标之之一一。谷谷歌歌的的发发展展史史为为当当今今的的网网络络企企业业家家树树立立了了一个完美的典范，也提供了灵感一个完美的典范，也提供了灵感。Reading A职业综合职业综合英语英语 1 1Unit 1 Organizationa.a.closely connected with the subje

28、ct you are discussing or the situation you are thinking aboutReading Arelevante.g.e.g.What experience do you have that is relevant to this position?职业综合职业综合英语英语 1 1Unit 1 Organizatione.g.e.g.1.After 10 years of hard work,he finally achieved success in his business.2.Britain has achieved the highest

29、rate of economic growth in Europe this year.Reading Aachievev.v.to succeed in reaching a particular goal or standard by making an effort for a long time职业综合职业综合英语英语 1 1Unit 1 Organizatione.g.e.g.1.She appeared to be in her late thirties.2.They appeared not to know what was happening.Reading Aappear

30、to be/doto give the impression of being or doing something职业综合职业综合英语英语 1 1Unit 1 Organizatione.g.e.g.1.His words fueled her anger still more.2.The stored oil could fuel the nation for six months.Reading Afuelv.v.to increase something;to make something stronger;to supply something with material that

31、can be burnt to produce heat or power职业综合职业综合英语英语 1 1Unit 1 Organizatione.g.e.g.This company is among the first ones that went public in China.Reading Ago public(of a company)to start selling shares on the Stock Exchange职业综合职业综合英语英语 1 1Unit 1 Organizatione.g.e.g.1.She took an instant dislike to me.2

32、.instant coffee/instant noodlesReading Ainstanta.a.happening immediately;(of food)that can be made quickly and easily职业综合职业综合英语英语 1 1Unit 1 Organizatione.g.e.g.1.The company has just acquired some new properties.2.She has acquired a good knowledge of English.Reading Aacquirev.v.to gain possession of

33、;to gain something by ones own efforts,ability or behavior职业综合职业综合英语英语 1 1Unit 1 Organizatione.g.e.g.An important feature of Van Goghs paintings is their bright colors.Reading Afeaturen.n.something important,interesting or typical of a place or thinge.g.e.g.The new car features high speed and safety

34、.v.v.to include a particular person or thing as a special feature职业综合职业综合英语英语 1 1Unit 1 Organizationas well as;besidesReading Ain addition toe.g.e.g.In addition to the apples you asked for,I bought you some oranges and bananas.职业综合职业综合英语英语 1 1Unit 1 Organizatione.g.e.g.1.Women tend to live longer th

35、an men.2.When Im tired,I tend to make mistakes.Reading Atend toto be likely to do something or to happen in a particular way because this is what often or usually happens职业综合职业综合英语英语 1 1Unit 1 Organizationnot to go near a particular person or placeReading Astay away frome.g.e.g.I want you to stay aw

36、ay from my home.职业综合职业综合英语英语 1 1Unit 1 Organizationa.a.having the usual qualities or features of a particular group or thingReading Atypicale.g.e.g.This advertisement is a typical example of their marketing strategy.职业综合职业综合英语英语 1 1Unit 1 Organizationv.v.to be very good at doing somethingReading Aex

37、cel(at/in)e.g.e.g.1.1.The school excels in sports.2.She has always excelled at foreign languages.职业综合职业综合英语英语 1 1Unit 1 Organizationfrom the point of view of;with regard to;concerningReading Ain terms ofe.g.e.g.In terms of environmental protection,this project is excellent.职业综合职业综合英语英语 1 1Unit 1 Org

38、anizationan idea or invention of one person or a small group of peopleReading Athe brain child(of somebody)e.g.e.g.This festival was the brain child of Tony Smith.职业综合职业综合英语英语 1 1Unit 1 Organizationto be suitable for a particular useReading Aserve ase.g.e.g.The sofa will serve as a bed for a night o

39、r two.职业综合职业综合英语英语 1 1Unit 1 OrganizationA-Task 1Task1Task1ReadthepassageandfindoutimportanteventsinthedifferentperiodsofGoogleshistory.Writedowntheseevents.PeriodPeriodEventsEvents199619961998199820002000RecentlyRecentlyGooglebeganasLarryPagesresearchproject.PageandS.Thesearchenginegrewquicklyandit

40、begantoselladvertisingonthewebsite.GooglehasacquiredYouTandcontinuestoaddnewfeatures.GooglehasalsoownedBloggerandotherhotwebsitesandbecometheleaderintermsofad-basedrevenueontheweb.Reading A职业综合职业综合英语英语 1 1Unit 1 OrganizationA-Task 2-1Task2Task2Correctthefollowingstatementsaccordingtothepassage.Anexa

41、mplehasbeengiven.Reading A1.Googleistheworldsmostpopularwebsite.Internet search engine 2.Googlewentpublicbeforeitbegantoselladvertisingonthewebsite.3.EmailhasbeenoneofGooglesfeaturessincethefirstdayofthecompany.afterrecently职业综合职业综合英语英语 1 1Unit 1 OrganizationA-Task 2-2Reading A4.Googleisnowabillion-

42、dollarcompanyandhasbeennamedtotheTop500listoftheworld.5.Googlesemployeesworkinplaceswheretypicalofficedesignsareused.6.GooglehasbecometheInternetleaderintermsoftechnology.the No.1 company to work for in the USad-based revenue on the webwhereemployeesarecomfortableandexcelattheirwork职业综合职业综合英语英语 1 1U

43、nit 1 OrganizationBusiness Know-howMaking a Company IntroductionAcompanyintroductionusuallycontainsthefollowinginformation:History;Numberofemployees;Managementstructure&companyculture;Productsorservices.职业综合职业综合英语英语 1 1Unit 1 OrganizationReading BReading BTextTask1Task2职业综合职业综合英语英语 1 1Unit 1 Organiz

44、ationText B-1TAF ProfileTAFCo.,Ltd.wasfoundedintheyear1990TAFCo.,Ltd.wasfoundedintheyear1990withtheobjectiveofprovidingbetterandefficientwiththeobjectiveofprovidingbetterandefficientservicetothemarketsintheAfricancontinentservicetothemarketsintheAfricancontinentandSoutheastAsia.andSoutheastAsia.Read

45、ing B职业综合职业综合英语英语 1 1Unit 1 OrganizationText B-2TAFisoneoftheleadingmanufacturersofTAFisoneoftheleadingmanufacturersofskincareandskincareandhaircarehaircareproducts.Withitsownproducts.WithitsownmanufacturingfacilitiesinChinaandtheUSA,themanufacturingfacilitiesinChinaandtheUSA,thecompanyhasdevelopeda

46、widerangeofproductscompanyhasdevelopedawiderangeofproductstomeetthedemandsofitsinternationaltomeetthedemandsofitsinternationalcustomers.TAFproductsareextremelypopularincustomers.TAFproductsareextremelypopularintheircurrentmarkets,andthecompanyisnowtheircurrentmarkets,andthecompanyisnowlookingtofurth

47、erexpanditscustomerbaselookingtofurtherexpanditscustomerbasethroughouttheworld.throughouttheworld.Reading B职业综合职业综合英语英语 1 1Unit 1 OrganizationText B-3Belowisthecompanysorganizationchart,Belowisthecompanysorganizationchart,includingalldepartmentsandtheirfunctions.includingalldepartmentsandtheirfuncti

48、ons.Reading BProduction DepartmentSales&Marketing DepartmentAccounting DepartmentHuman Resources DepartmentPurchasingResearch&DevelopmentQuality ControlBoard of DirectorsChief Executive OfficerAdministrative Department职业综合职业综合英语英语 1 1Unit 1 OrganizationText B-4Board of DirectorsBoard of Dpany.Chief

49、Executive Officer(CEO)Chief Executive Officer(CEO)workscloselywithworkscloselywiththeBoardtoprovideleadershipforthecompany.theBoardtoprovideleadershipforthecompany.Administrative DepartmentAdministrative DepartmentprovidessupportandprovidessupportandservicefortheBoardandtheCEO.servicefortheBoardandt

50、heCEO.Production DepartmentProduction Departmentisresponsiblefortheisresponsibleforthedevelopmentandmanufacturingofproducts.developmentandmanufacturingofproducts.PurchasingPurchasingisinchargeoftheactualbuyingofallisinchargeoftheactualbuyingofallitems.items.Reading B职业综合职业综合英语英语 1 1Unit 1 Organizati