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1、LinkedIn on Campus:HowLinkedInCanHelpCareerServicesProfessionalsandYourStudentsAgendaLinkedIn101HowLinkedInHelpsYouHowLinkedInHelpsYourStudentsQuestionshttp:/ How to Ask a QuestionTypeyourquestionintothe“Q&A”boxPresenterwillanswerselectedquestionsattheendofthewebinar.Ifyourquestionisnotanswered,aski

2、tonLinkedIn!Meet LindseyI.LinkedIn 101HowLinkedInWorksYourFriendsFriendsYourFriendsYourFriendsFriendsFriendsWho Uses LinkedIn?150 million+professionalsOver150industries2million+companiesExecutivesfromeveryFortune500firm60,000+collegeanduniversityalumnigroups56%outsidetheU.S.II.How LinkedIn Helps You

3、LinkedIn Benefits for Career Services Professionals1.Buildandenhanceyourownprofessionalbrand2.Enhancethebrandandservicesofyourcareercenter3.Attractmoreorganizationstorecruityourstudentsandalumni4.Findanswerstoquestionsandshareresourceswithcolleagues1.1.Build and Enhance Your Own Professional BrandLi

4、ve Demo of LinkedIn ProfileAdd LinkedIn to Your Email Signature-JaneDoeDirector,NationalUniversityCareerCenterPh:(800)555-1234Fax:(800)555-5678Jane.DoeNational.eduConnectwithmeonLinkedIn: the Brand and Services of Your Career CenterBenefits of LinkedIn GroupsEnhancebrandIncreasecommunicationConnecta

5、lumni&studentsListmanagementLive Demo of LinkedIn GroupBest Practice#1:Market Your LinkedIn GroupBest Practice#2:Market Your LinkedIn GroupBest Practice#3:Set Up a “Welcome”TemplateBest Practice#4:Connect Students and Alumni3.Attract More Organizations to Recruit Your Students and Alumni“IhaveusedLi

6、nkedInextensivelytoresearchwhereouralumniareworkingandtosolicittheirassistance.Additionally,IhavesharedlistsofalumnigeneratedthroughLinkedInwithemployerswewanttovisitcampus.IvefoundemployerstobeimpressedbythebreadthanddepthofinformationthatIhavegainedfromusingLinkedIn.”-MarkPresnell,PhD,Director,Joh

7、nsHopkinsCareerCenterLive Demo of LinkedIn Introduction4.Find Answers to Questions and Share Resources with ColleaguesSome Recommended GroupsSHRM(SocietyforHumanResourceManagement)ERE.netLiberalArtsCareerNetworkAlumniCareerServicesNetworkEntry-LevelJobsandInternshipsCollegeRecruitingCentralCollegeCa

8、reerExpertInvitation to Join“Career Services Professionals”GroupIII.How LinkedIn Helps Your Students Help ThemselvesLinkedIn Benefits for Students and Alumni1.Buildaprofessionalonlinepresence2.Connectinameaningfulwaywithalumniandother“warm”contacts3.Researchcompaniesandindustries4.Exploreopportuniti

9、eswithorganizationsthatdontrecruitoncampus5.Learnprofessionalnetworkingetiquette1.Build a Professional Online Presence“Itsnolongerenoughtosimplyhaveasolidresume.Studentsnowneedaprofessionalonlinepresence.”-HollyPaul,USRecruitingLeaderPricewaterhouseCoopersAdd Sections to Enhance Student ProfilesAdd

10、Sections to Enhance Student ProfilesAdd Sections to Enhance Student ProfilesAdd Sections to Enhance Student ProfilesGreat App for Creative StudentsThe 5 Golden Rules of Student LinkedIn Profiles1.Professionalphotoofstudentalone2.Headlinewithareaofstudyand/orcareerambitions3.Keyword-richsummarythatin

11、cludestypeofpositionsstudentisseeking4.Inclusionofvolunteeractivities,internshipsandextracurriculars5.Recommendationsfromprofessors,advisors,internships2.Connect in a Meaningful Way with Alumni and Other“Warm”ContactsLive Demo of LinkedIn Company P Opportunities with Organizations that Dont Recruit

12、on Campus5.Learn Professional Networking Etiquettewww.brandeis.edu/hiatt/students/networkingBEFOREAFTER“Where do I start?”Calls to Action1.Completeallcareercenterstaffprofilesto100%2.AddalinktoLinkedInandguidelinestoyourcareercenterswebsite3.Jointhe“CareerServicesProfessionals”LinkedInGroupandcontinuetheconversation!Questionshttp:/