实用商务英语写作课件ppt.ppt

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1、Unit 1 Overview of Business English Writing为了规范事业单位聘用关系，建立和完善适应社会主义市场经济体制的事业单位工作人员聘用制度，保障用人单位和职工的合法权益Tasks1.Writing Principles2.Writing Features3.Writing Process 4.Exercises为了规范事业单位聘用关系，建立和完善适应社会主义市场经济体制的事业单位工作人员聘用制度，保障用人单位和职工的合法权益Writing Principles1.Consideration 2.Completeness 3.Correctness 4.Conc

2、reteness 5.Conciseness 6.Clarity 7.Courtesy 为了规范事业单位聘用关系，建立和完善适应社会主义市场经济体制的事业单位工作人员聘用制度，保障用人单位和职工的合法权益1.ConsiderationnGive consideration to the business partners varied wishes,demand,interest and difficulties.Emphasize the“You”attitude rather than the“I ”or“We ”attitude.为了规范事业单位聘用关系，建立和完善适应社会主义市场经济体

3、制的事业单位工作人员聘用制度，保障用人单位和职工的合法权益Compare the following sentences:You-attitude We-attitude Congratulations to you for your success.We want to send our congratulations to you for your success.Youll get a 5%discount if you pay by L/C.Well allow you a 5%discount if you pay by L/C.为了规范事业单位聘用关系，建立和完善适应社会主义市场经

4、济体制的事业单位工作人员聘用制度，保障用人单位和职工的合法权益2.CompletenessnA business letter should contain all the necessary information and data.One may use 5 Ws to check Who,What,When,Where,and Why.为了规范事业单位聘用关系，建立和完善适应社会主义市场经济体制的事业单位工作人员聘用制度，保障用人单位和职工的合法权益Compare the following sentences:Incomplete Complete The third generati

5、on products are better.The third generation products are better than the second generation products.What the members of the Marketing Department need is exploration.What the members of the Marketing Department need is exploration of the new market.为了规范事业单位聘用关系，建立和完善适应社会主义市场经济体制的事业单位工作人员聘用制度，保障用人单位和职

6、工的合法权益3.CorrectnessnCorrectness means proper expressions with correct grammar,punctuation and spelling,as well as appropriate tone.为了规范事业单位聘用关系，建立和完善适应社会主义市场经济体制的事业单位工作人员聘用制度，保障用人单位和职工的合法权益Compare the following sentences:Wrong Correct The market investigation report meeting was held on Wednesday.The

7、 meeting of the market investigation report was held on Wednesday.Employees want to keep their jobs they will work hard for promotions.Employees want to keep their jobs.They will work hard for promotions.为了规范事业单位聘用关系，建立和完善适应社会主义市场经济体制的事业单位工作人员聘用制度，保障用人单位和职工的合法权益4.ConcretenessnA letter should be spec

8、ific and definite rather than vague,abstract and general.为了规范事业单位聘用关系，建立和完善适应社会主义市场经济体制的事业单位工作人员聘用制度，保障用人单位和职工的合法权益Compare the following sentences:Vague Concrete a substantial reduction a 10%reduction several days later on April 10 the majority 80%为了规范事业单位聘用关系，建立和完善适应社会主义市场经济体制的事业单位工作人员聘用制度，保障用人单位和职

9、工的合法权益5.ConcisenessnConciseness means the message is expressed with brevity without sacrificing clarity or courtesy.Avoid wordy language and redundancy,or repetition.为了规范事业单位聘用关系，建立和完善适应社会主义市场经济体制的事业单位工作人员聘用制度，保障用人单位和职工的合法权益Compare the following sentences:Redundant Concise There are three rules that

10、 should be observed.Three rules should be observed.In the period between May and July they will deliver the goods.Between May and July they will deliver the goods.为了规范事业单位聘用关系，建立和完善适应社会主义市场经济体制的事业单位工作人员聘用制度，保障用人单位和职工的合法权益 6.ClaritynWe should first identify what we want to express and then express th

11、e idea in plain,simple words and formats.为了规范事业单位聘用关系，建立和完善适应社会主义市场经济体制的事业单位工作人员聘用制度，保障用人单位和职工的合法权益Compare the following sentences:Unclear Clear We sent you 3 samples this morning of the products that you requested in your letter of June 6 by air.We sent you this morning,by air,3 samples of the prod

12、ucts that you requested in your letter of June 6.The products are not only different in quality,but also in price.The products are different not only in quality,but also in price.为了规范事业单位聘用关系，建立和完善适应社会主义市场经济体制的事业单位工作人员聘用制度，保障用人单位和职工的合法权益 7.CourtesynCourtesy means to show in your letters the honest f

13、riendship,thoughtful appreciation,sincere politeness,considerate understanding and heartfelt respect.为了规范事业单位聘用关系，建立和完善适应社会主义市场经济体制的事业单位工作人员聘用制度，保障用人单位和职工的合法权益Compare the following sentences:Uncourteous Courteous We request early reply.We appreciate your early reply.We regret you have misunderstood

14、us.We are sorry we didnt make ourselves clear.为了规范事业单位聘用关系，建立和完善适应社会主义市场经济体制的事业单位工作人员聘用制度，保障用人单位和职工的合法权益Writing FeaturesnAcademic writing vs.business writingnPlain writing stylenEuphemistic writing tone 为了规范事业单位聘用关系，建立和完善适应社会主义市场经济体制的事业单位工作人员聘用制度，保障用人单位和职工的合法权益Academic writing vs.business writingnAc

15、ademic writing:a.colorful words plicated structures nBusiness writing:a.no fancy words b.no complicated expressions c.is intended to communicate information 为了规范事业单位聘用关系，建立和完善适应社会主义市场经济体制的事业单位工作人员聘用制度，保障用人单位和职工的合法权益Academic writing(example):complex structure As a third-year college student majoring

16、in English who has already acquired a bit over ten thousand dollars in student loan debt,I find Mephersons rejection of National Service Plan to be short-sighted and insensitive to the experiences of many college students who are struggling to put themselves through school only to face enormous fina

17、ncial burdens upon graduation.为了规范事业单位聘用关系，建立和完善适应社会主义市场经济体制的事业单位工作人员聘用制度，保障用人单位和职工的合法权益Business writing(example):no complicated expressions We are having trouble with the five computers you recently installed.As a result,were returning them to you today and requesting our money back as you agreed t

18、oday on the telephone.You asked for a brief documentation of the problems were having,so you can tell your suppliers.Here are the main problems we had.为了规范事业单位聘用关系，建立和完善适应社会主义市场经济体制的事业单位工作人员聘用制度，保障用人单位和职工的合法权益Plain writing style n Simple and familiar words n Short and simple sentences n Concise para

19、graphs,one paragraph with one topic 为了规范事业单位聘用关系，建立和完善适应社会主义市场经济体制的事业单位工作人员聘用制度，保障用人单位和职工的合法权益Compare:nsimple:ease,improve,expectncomplex:alleviate,ameliorate,anticipate为了规范事业单位聘用关系，建立和完善适应社会主义市场经济体制的事业单位工作人员聘用制度，保障用人单位和职工的合法权益 Euphemistic writing tone n Be courteous and sincere n Avoid anger and of

20、fense n Be indirect in sending unfavorable news n Be non-discriminatory in language 为了规范事业单位聘用关系，建立和完善适应社会主义市场经济体制的事业单位工作人员聘用制度，保障用人单位和职工的合法权益Compare:non-discriminatory:chairperson,To Whom it May Concerndiscriminatory:chairman,Dear Gentlemen polite:The system may automatically shut down if any insta

21、llation errors occur.impolite:You didnt read the instructions carefully,so your system has shut down.为了规范事业单位聘用关系，建立和完善适应社会主义市场经济体制的事业单位工作人员聘用制度，保障用人单位和职工的合法权益Writing Processn clarify the writing purposen identify the readersn select the writing stylen draft the textn revise the draft为了规范事业单位聘用关系，建立

22、和完善适应社会主义市场经济体制的事业单位工作人员聘用制度，保障用人单位和职工的合法权益 Draft the texta.determine the argumentb.sketch a synopsis(/outline)c.write the draft为了规范事业单位聘用关系，建立和完善适应社会主义市场经济体制的事业单位工作人员聘用制度，保障用人单位和职工的合法权益Exercises1.Fill in the blanks with suitable transitional words1)Our Accounts Receivable Department has written to

23、you three times;_,we have had no response to our letter.however为了规范事业单位聘用关系，建立和完善适应社会主义市场经济体制的事业单位工作人员聘用制度，保障用人单位和职工的合法权益Exercises 2)The bill of lading did not match the order;_,the shipment was refused.3)Our department is currently understaffed(人手不 够的);_,we are behind on our production schedule.con

24、sequentlythus为了规范事业单位聘用关系，建立和完善适应社会主义市场经济体制的事业单位工作人员聘用制度，保障用人单位和职工的合法权益2.Rewrite the following sentences in a simple and more concrete way 1)The man got what he wanted with the assistance of the salesgirl.Key:The man got what he wanted with the help of the salesgirl.2)The girl bought some food in a

25、supermarket,which cost her 28 yuan.Key:The girl bought some food for 28 yuan in a supermarket.Exercises为了规范事业单位聘用关系，建立和完善适应社会主义市场经济体制的事业单位工作人员聘用制度，保障用人单位和职工的合法权益 3)It is my opinion that youd better go there by train.Key:I think that youd better go there by train.4)I completed a training program whic

26、h was designed specially for that company.Key:I completed a training program designed specially for that company.Exercises为了规范事业单位聘用关系，建立和完善适应社会主义市场经济体制的事业单位工作人员聘用制度，保障用人单位和职工的合法权益3.Decide whether the direct or indirect order is preferable in each of the following situations,and give brief reasons.a

27、.A letter turning down a job applicantb.A letter from a recent college graduate requesting a letter of recommendation from a former instructorc.A letter asking when the next years automobile show will be held in the local placed.A letter to decline an offer of productsExercises为了规范事业单位聘用关系，建立和完善适应社会

28、主义市场经济体制的事业单位工作人员聘用制度，保障用人单位和职工的合法权益Key:Using direct order:b,cReason:when delivering good or neutral messages,generally use the direct order.Using indirect order:a,dReason:when delivering bad messages,generally use the indirect order.Exercises为了规范事业单位聘用关系，建立和完善适应社会主义市场经济体制的事业单位工作人员聘用制度，保障用人单位和职工的合法权

29、益Key to Exercises of Unit 1(Textbook).Answer the following questions.(略).Rewrite the following sentences from“We-attitude”into“You-attitude”.1.Your order will be delivered by July 10.2.You will be glad to know that your request for payment by D/P is allowed.3.You can become a member of our club.4.Ou

30、r customers will find the best model of this product which we have worked for 15 years to develop.5.You can buy at discount price though returns of commodities are not permitted.为了规范事业单位聘用关系，建立和完善适应社会主义市场经济体制的事业单位工作人员聘用制度，保障用人单位和职工的合法权益.Rewrite the following sentences to make them more concise in wo

31、rding.1.We will talk to them about the new plan.2.He introduced his development plans when being appointed as a general manager.3.Since we financed the project,we were entitled to some profit.4.We must fulfill many obligations.5.You should study all the innovations in this field.Key to Exercises of

32、Unit 1(Textbook)为了规范事业单位聘用关系，建立和完善适应社会主义市场经济体制的事业单位工作人员聘用制度，保障用人单位和职工的合法权益.Rewrite the following sentences to make them more courteous in wording.1.We would appreciate it if you could send us samples before June 6.2.Please enclose your instructions for your new product.3.We would be grateful if you could explain the reasons for the delayed work.4.We would appreciate it if you could consider our request for extending the L/C.5.We are sorry to tell you that we havent received your payment till now.Key to Exercises of Unit 1(Textbook)