物流英语总复习——阅读理解.pdf详解ppt课件.ppt
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1、总复习总复习-阅读理解阅读理解物流英语物流英语1 Forecasting demands p.66-67 Demand forecasting involves determining the amount of product and service that customers will require in the future.It is important to all operations such as marketing,manufacturing,and logistics.*Marketing forecasts determine promotional strategi
2、es,allocation of sales force,pricing strategies,and market research activities.*Manufacturing forecasts determine production schedules,purchasing and acquisition strategies,and in-plant inventory decisions.*Logistics forecasts determine product transportation and storage.Demand forecasting enables m
3、anagers to allocate their resources(budgets)effectively to meet demands.Forecasting can be difficult given the market uncertainties.However,the company should undertake demand forecasting and communicate the results to other departments.Sophisticated computer models,trend analysis,sales force estima
4、tes,or other methods can help develop such forecasts.v1:If you want to determine promotional strategies for you sales department,you should conduct a _ forecast.vMarketingvManufacturingvLogisticsvAll of the abovev2:Forecasting can be difficult given the market uncertainties,this sentence means:vUnce
5、rtainty can be given through forecastingvUncertainties cant be given through forecastingvCertainties can be given through forecastingvUncertainties cant be given through forecastingv3:The word“undertake”means _.vPerformvGovIncludevConsider2:P.70 virtual warehouseVW is a network to enable fast and ac
6、curate sharing of information using advanced technologies such as computer network.The advantages include better accuracy,customer service,precise control of transportation and data analysis capabilities to anyone capable of using the virtual databases.The concept of virtual warehousing is not yet m
7、ature.It has been implemented partly at some of the electronics and telecommunications companies.Successful implementation of VW greatly depends upon advanced communication capabilities,efficient transportation alternatives and math to make stocking,communication and transportation decisions.v1:Abou
8、t VW,the wrong expression about it is _.vIs a networkvHas great advantagesvNot commonly used nowadaysvIs mature for adoptingv2:the meaning of“implementing”in this paragraph is similar to _.vPlayvEnablevRequirevConduct v3:To implementing the VW,which element is not unnecessary according to this parag
9、raph?vAdvanced communicationvEfficient transportation alternativesvMathvCapital3:Development of Green Logistics p.72“Greenness”has become an increasing concern.The new field of logistics was an opportunity for the transportation industry to present a more environmentally friendly face.Many articles
10、and research suggest how the environment could be incorporated in the logistics industry.Recycling and disposal led to a new sub-sector of reverse logistics.This reverse flow involves the transport of waste and the movement of used materials.Reverse logistics is also called reverse distribution,reve
11、rse flow logistics and green logistics.However,the logistics industry has been facing the critical issues such as pollution,congestion,and resource used up that the logistics industry is still not very“green”.v1:Greenness here means _.vHealthyvEnvironmentalvRecycledvReusedv2:Please choose from the w
12、rong expression about the Greenness in logistics.vGreenness is now an important concern for many operations of logistics.vReverse logistics belongs to environmental logistics.vLogistics industry is still facing problems before they are green one.vIn logistics development,the environmental elements h
13、ave not been taken into consideration.v3:The word“critical”here means _.vVitalvCommonvSeriousvCrucial 至关紧要的至关紧要的4:freight forwardervOriginally,a freight forwarder was a commission agent performing on behalf of the exporter/importer routine tasks such as loading and unloading of goods,storage of good
14、s,arranging local transport,obtaining payment for his customer,etc.However,the expansion of international trade and the development of different modes of transport over the years that followed enlarged the scope of his services.vToday,a freight forwarder plays an important role in international trad
15、e and transport.The services that a freight forwarder renders实施实施may often range from routine and basic tasks such as booking of space or customs clearance to a comprehensive package of services covering the total transportation and distribution process.v1:According to this paragraph,the wrong expre
16、ssion is _.vA freight forwarder was a commission agent on behalf of the exporter/importer.vA freight forwarder perform only routine and basic tasks.vA freight forwarder perform both basic and routine tasks and comprehensive services.vA freight forwarder can replace the exporter and importer in inter
17、national trade.v2:Which phrase can accurately tell the main meaning of this paragraph?vFreight forwarders functionsvDefinition of freight forwardervFreight forwarders developmentvFreight forwarders tasksv3:About the development trend of freight forwarder,which one is right?vDefinitely developing int
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