外贸函电 unit 1.ppt

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1、Unit OneBusiness CorrespondenceBusiness CorrespondenceBasic Knowledge of Business Letter Writing Business CorrespondenceBusiness CorrespondenceUnit oneUnit oneObjectivesvKnow the main characteristics and types of business lettersvMaster the elements and the layout of a business lettervUnderstand the

2、 essential qualities and writing principlesvLearn how to write a business letter in a correct formatBusiness CorrespondenceBusiness CorrespondenceUnit oneUnit oneThe types of business lettersvLetters of establishing business relationsvLetters of credit and status enquiriesvLetters of request/inquiri

3、esvLetters of quotation/offervLetters of counter offervLetters of acceptancevLetters of shipmentvLetters of packingvLetters of insurancevLetters of paymentvLetters of complaint/claims/settlementBusiness CorrespondenceBusiness CorrespondenceUnit oneUnit oneLayout of a business letter L Letter headett

4、er head DateDateReference numberReference numberInside name and addressInside name and addressA Attention linettention lineSalutationSalutationS Subject lineubject line_._._(Body)._(Body).C Complimentary closeomplimentary closeSignatureSignatureIEC blockIEC blockpostscriptpostscriptBusiness Correspo

5、ndenceBusiness CorrespondenceUnit oneUnit oneLetterhead(printed)NameAddress Phone/fax/e-mailletterheadletterheadLabels Pty LtdLabels Pty LtdCanterbury8633Canterbury8633，New ZealandNew ZealandTel:04-4752635 E-mail:Tel:04-4752635 E-mail:L.nzL.nzBusiness CorrespondenceBusiness CorrespondenceUnit oneUni

6、t oneDate7 September 20077 September 2007S September 7,2007eptember 7,200709/07/200709/07/200707/09/0207/09/02Business CorrespondenceBusiness CorrespondenceUnit oneUnit oneInside name and address Mr.J.TurnerMr.J.TurnerProduction ManagerProduction ManagerABC Bottles Pty LedABC Bottles Pty LedKirraKir

7、ra Road RoadAshtownAshtown 1128 1128Mr.Mr.MrsMrsMissMissMsMsMessrsMessrsMessrs.J.Harvey&Co.Messrs.J.Harvey&Co.Messrs.Messrs.MacDonaldMacDonald&Evans&EvansBusiness CorrespondenceBusiness CorrespondenceUnit oneUnit oneSalutationSalutationDear Dear Mr/Mrs/Miss/MsMr/Mrs/Miss/Ms Davis Davis知道性别知道性别有具体职衔且

8、知道性别有具体职衔且知道性别有具体职衔但不知性别有具体职衔但不知性别没有明确的收信人没有明确的收信人Dear Sir/DearDear Sir/Dear MadamMadamDear Sir or MadamDear Sir or MadamDear Sirs/Dear Sirs/GentlemenGentlemenBusiness CorrespondenceBusiness CorrespondenceUnit oneUnit oneBody七七 C C 原则原则ClarityClarityConcisenessConcisenessCorrectnessCorrectnessConcre

9、tenessConcretenessCourtesyCourtesyCompletenessCompletenessConsiderationConsiderationBusiness CorrespondenceBusiness CorrespondenceUnit oneUnit oneComplimentary close Yours faithfully/Faithfully yoursYours faithfully/Faithfully yoursSincerely yours/Yours sincerelySincerely yours/Yours sincerelyRespec

10、tfully yours/Yours respectfullyRespectfully yours/Yours respectfullyBest RegardsBest RegardsDear Sir,Dear Madam,Dear Sir,Dear Madam,Ladies and GentlemenLadies and GentlemenDear Mr.Smith Dear Mr.Smith Dear Dr.HamiltonDear Dr.Hamiltont to customer,o customer,to boss to bossT To friendo friendBusiness

11、CorrespondenceBusiness CorrespondenceUnit oneUnit oneSignatureYours sincerely,Yours sincerely,Harry HillHarry HillHarry Hill,Harry Hill,Marketing ManagerMarketing Manager Yours faithfullyYours faithfullyF For Precision Air-conditioning Co.Ltdor Precision Air-conditioning Co.LtdYvonne Yvonne ChongCho

12、ngMs Yvonne Ms Yvonne ChongChongRegional Sales Manager(Singapore)Regional Sales Manager(Singapore)Business CorrespondenceBusiness CorrespondenceUnit oneUnit oneIEC block IEC block IECInitialsInitialsEnclosuresEnclosuresCarbon copyCarbon copyRJ/MS,RJ/ms,RJ:MS,RJ:ms,RJ/MS,RJ/ms,RJ:MS,RJ:ms,rjrj:ms:msE

13、ncl:2 Invoices Encl:2 Invoices Enc:Enc:Enclosures:Enclosures:c cc:J.M.Dixonc:J.M.Dixonb bcc:(blind carbon copy)cc:(blind carbon copy)Business CorrespondenceBusiness CorrespondenceUnit oneUnit oneIEC block IEC block BGH:hslEncl:2cc:Bernard Black,PresidentBusiness CorrespondenceBusiness Correspondence

14、Unit oneUnit oneFormat of Business LettersB Block formlock formE Extreme block formxtreme block formS Semi-blocked formemi-blocked formLetterheadLetterheadDateDateInside addressInside addressL Letterhead etterhead DateDateInside Inside addressaddressSalutationSalutation_._._._.C Complimentary closeo

15、mplimentary closeSignatureSignatureSalutationSalutation_._._._.Complimentary closeComplimentary closeSignatureSignatureL LetterheadetterheadDDateate Inside addressInside addressS Salutationalutation _ _._._ _._.C Complimentary closeomplimentary closesignaturesignatureUnit OneBusiness CorrespondenceBusiness Correspondence纪淑军