外贸英语1.ppt

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1、Business Letters Topic 1OutlinenBusiness CourtesynStructure and Format of a Business Letter 6“NO”s in Commercial ActivitiesnDonotreproachyourcountryandgovernmentnDonottouchuponstatesecretandbusinesssecretnDonottouchupontheprivateaffairsoftheotherpartynDonotgossipyourboss,collegesandpeopleofthesametr

2、adeattheirbacksnDonottouchupontopicsofbadtastenDonottouchuponprivatequestionsNational Habits American tradesmen usually prefer to talkabout business while eating,so the besttime to hold business talks is breakfast time.And pay attention not to shake hands nowand then,you dont have to exchange yourgr

3、eetings excessively.Just go straight tobusiness.While holding business talks with Britishtradesmen,you should bear in mind 3“NO”s:nThefirstisneverwearstripedtie.nThesecondisnevertalkabouttheprivateaffairsoftheImperialHousewhilechatting.nThelastisnevercallthem“English”but“British”.German tradesmen ar

4、e quite formal.nYoushouldshakehandswiththemwhileyoumeetandsaygoodbye.nTothatwhohasatitle,youshouldcallhimbyhistitle,otherwiseyouwillbeconsideredimpolite.Finnish tradesmen are quite special.nTrytoavoidpoliticswhilehavingaconversation.nIfyousucceedinmakingbusinesswiththem,sometimes,theywillinviteyouto

5、sauna,thatmeansyourewelcomed,dontreject.nFrenchmendontlikeprivatequestions.nAustraliantradesmenwillcancelthenegotiationiftheyfindtherepresentativetheytalkwithhasnorighttomakedecision.Theyfinditawasteoftime.nCanadiantradesmenhatethefrequentchangeofprice,andtheyalsodonotlikesmallprofitsandlargesales.n

6、PeopleinMiddleEastonArabhatealcoholicdrinkingandsmoking,sotrytorespecttheirnationalhabits.Parts of a Business Letter1.Letter-head（信头）2.Reference and Dateline（案号和日期）3.Inside Name and Address（封内名称及地址）4.Salutation（称呼）5.Body of the Letter（信文）6.Complimentary Close（结尾敬语）7.Signature（签名）Letter-head The lett

7、er-head includes:nThe writers namenPostal addressnTelephone numbernTelegraphic Telex address and codeReference nWhen one firm writes to another,each will give a reference,including a file number,departmental code initials of the signer and the typist initials.nThese are marked Our ref:and Your ref:t

8、o avoid confusion.e.g.Your ref:25JDAjc Our ref:34LGBwwn2 line-spacings below the letterhead.DatelinenTyped 2line-spacings below the letter-headnPlaced to the right side of the sheetnAlways typed in full and never abbreviatede.g.n24th March,2005(British style)nMarch 24th,2005(American style)Inside Na

9、me and AddressnContents:receivers name,address and zipcodenPosition:On the upper left side of the sheet,5 line-spacings below the line of the date.nTitle:Courtesy title:Mr.,Mrs.,Miss,Ms.Professional title:Dr.or Prof.SalutationnThe salutation appears on a line by itselfn2 line-spacings below the insi

10、de name and addressnFor one person:Dear Sir Dear Madam(Ms)For more persons:Dear Sirs(Gentlemen)Dear MadamsnFollowed by a colon(:)for formal salutation,and a comma(,)for less formal salutation.Body of the LetterWhen writing,pay attention to the following:nWrite simply,clearly,courteously,grammaticall

11、y,and to the point.nParagraph correctly,confining each paragraph to one topic.nSee that your typing is accurate and the display artistic.Complimentary Closen2 line-spacings below the body of the letter.nThe first word should be capitalized and a comma can be either used or omitted at the end.nStudy

12、the form in P23.Signature nThe signature includes:the signed name of the writer,the typed name of the writer and his business title.nIts written in ink immediately below the complimentary close.nThe written one and the typed one must be correspond exactly.nNever sign your letters with a stamp.Enclos

13、urenIndicating there is one or more enclosures in the letter.n2 line-spacings below the signature.ne.g:Enclosure:Price list Enclosures Enclosures 4 Encl.As stated Encs.Your letter might also contain 8 Attention Line（经办人姓名）9.Subject Line（事由）10.Reference Notation（归档、参考行）11.Enclosure（附件）12.Carbon Copy

14、Notation（抄送）13.Postscript（附言）Formats of a Business LetternThe indented style（缩行式）：British stylenThe block style（平头式）:American stylenThe modified block style（改良平头式）:most widely usedOverseas Trading Co.153 Market Street,STAMPLondon,E.C.3 China National Chemicals Imp.&Exp.Corporation,Er-Li Gou,Xi-Jiao,BEIJING,CHINA