跨文化商务交际课件.ppt

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1、Chapter 6Intercultural Business Etiquette and ProtocolLearning ObjectiveUnderstand the importance of appropriate etiquette and protocol in intercultural business communicationIdentify cultural differences in naming systems,business card exchange and other initiating business contactsUnderstand how c

2、ultural differences in social entertainment may affect intercultural business communicationUnderstand how gift-giving practices vary from culture to cultureLearning ObjectiveLearn the role that clothing plays in interacting with persons from other countriesLearn the importance of knowing about the v

3、ariable rules of business engagementBecome aware of the cultural impact on the comprehension of humor in international businessWhat special etiquette and protocol should we pay attention to during a western dinner?Protocol DefinedThe customs and regulations dealing with diplomatic formality,preceden

4、ce and etiquette.Etiquette DefinedConventional requirements as to proper social behaviorProtocol DefinedCustoms and regulations dealing with diplomatic etiquette and courtesies expected in official dealings with persons in various culturesEtiquette DefinedManners and behavior considered acceptable i

5、n social and business situationsDefined by Nan LeaptrottProtocol is what to do in a given situation.Etiquette is how to do it and how to do it gracefully.Example Protocol If you are at a meeting in northern Europe,give the speaker your full attention and strong eye contactEtiquette Sit up and show i

6、nterest in what is being said.Do not interrupt the speaker with questions unless he has asked the audience to do so.If people are taking turns in a group,try to take notes after the person has finished with his remarks.Initial Business Relationship1.Initial contacts2.Naming systems3.Business card et

7、iquetteA brief phone callA formal letter A“go-between”Initial ContactsNaming SystemBe aware that there are differences in global naming systems and the differences can be subtleBusiness Card EtiquetteIn EuropeAn expected partIn U.S.ACasual informalityIn JapanA meaningful ritualSocial Entertainment1.

8、Dinning Practices2.Drinking Protocol3.Seating Arrangement4.Cocktail Party5.Tipping Dinning PracticesThe purpose Extending the business meeting through the mealtime but not merely eating or drinkingTimeAt noonIn the eveningPlaceIn private homesAt restaurants(1).餐巾Napkin(2).魚叉Fish Fork(3).主菜叉Dinner or

9、 Main Course Fork(4).沙拉叉Salad Fork(5).汤杯及汤底盘Soup Bowl&Plate(6).主菜盘Dinner Plate(7).主菜刀Dinner Knife(8).鱼刀Fish Knife(9).汤匙Soup Spoon(10).面包及奶油盘Bread&Butter Plate(11).奶油刀Butter Knife(12).点心匙及点心叉Dessert Spoon and Cake Fork(13).水杯Sterling Water Goblet(14).红酒杯Red Wine Goblet(15).白酒杯White Wine Goblet 食用面包食用

10、面包的方法的方法 错误示范错误示范喝汤的方式喝汤的方式暂停喝汤时暂停喝汤时错误示范错误示范每吃完一道菜每吃完一道菜用餐完毕用餐完毕Drinking ProtocolThe PurposeAlcohol remains a great facilitator,the lubricant that loosens up the relationship and greases the social skids on the way to successful business dealAmerican cultureShunning of alcohol in business mealIslam

11、ic cultureComplete shunning of alcoholChinese cultureLiquor is the main drink to show respect and express happinessKorean and Japanese cultureA way to break down the strict social barrierSeating ArrangementFrench MethodBritish MethodFrench methodBritish MethodNext most IMP.female GuestHostMost IMP.f

12、emale GuestNext most IMP.male GuestHostessMost IMP.Male GuestIn ChinaHostHostessMost Imp.GuestNext most IMP.GuestLeast IMP.GuestNext Least IMP.GuestCocktail PartyThe GoalTo meet as many people as possibleNo body expects to get into deep discussionTipping Gift-giving EtiquetteGift-giving BlunderImpor

13、tant or not?Highly importantJapan Important but not fatalMiddle East,Pacific rim countriesSomewhat importantLatin America,Central and Eastern EuropeNot importantAustralia,Canada,United States,UK,Northern European countries,Southern EuropeBusiness DressCasual or Not?Business SchedulingCultural Variat

14、ionsCultures vary inOffice hoursLunch periodBusiness daysThe Use of HumorDos and TaboosAvoid any and all ethnic jokesWatch to see what types of subjects,situations,or incidents amuse your hostsLaugh off your goof or gaffeHumorous devices such as English malapropisms,puns,or spoonerism are not appropriate.Assignment What is the importance of appropriate etiquette and protocol in intercultural business communication?