《企业形象设计》课程简介（本科）.docx

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1、企业形象设计课程简介课程英文名Corporation Identity Design课程代码S0803Z56学分2总学时32 理论学时16实验/实践学时16先修课程色彩设计、字体设计、版面设计适用专业工业设计、产品设计内容简介 （中文）本课程是艺术设计专业本科生必修的一门专业教育课程，也是必修 课程之一。该课程能检验学生综合的设计能力。在这市场经济时代，企 业形象的设计和提升具有重要的意义，它是企业竞争至胜的一大法宝。 通过本课程的学习，使学生了解企业形象的基本内涵和要素以及企业文 化的内涵、特点、意义和作用。掌握企业形象设计制作的知识与技能， 为从事经营管理工作进行必要的知识和技能储备。内容

2、简介 （英文）This course is a compulsory course for undergraduates majoring in art and design, and it is also one of the required courses. This course can test students comprehensive design ability. In this era of market economy, the design and promotion of corporate image is of great significance, and it

3、 is a magic weapon for enterprise competition. Through the study of this course, students can understand the basic connotation and elements of corporate image, as well as the connotation, characteristics, significance and role of corporate culture. Grasp the knowledge and skills of enterprise image design and production, and make necessary knowledge and skills reserve for the management work.执笔人审定人制定时间2022年3月3日