《字体设计》课程简介（本科）.docx

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1、字体设计课程简介课程英文名Character Design课程代码S0503Z24学分2总学时48理论学时16实验/实践学时32先修课程三大构成（平面构成、立体构成、色彩构成）适用专业广告学内容简介 （中文）字体设计主要研究字体笔画、结构、编排、内容与字体、字体与图形之间 关系等。字体设计在广告艺术设计中占有重要的地位，它是产品和观众产生联系的 重要钮带，也是平面设计课程的基础课程。这门课主要讲授艺术字的书写方法和创 作规律。通过对中英文字体书写规律的学习，指导学生进行基础字体设计的实践操作， 使学生将掌握的基本原理与规律熟练的运用于实际创作，从而设计出有独特风格和 较高艺术性的广告字体。通过

2、该课程学习使学生会运用字体设计简单的平面物，如 标语、店面、海报、招贴等，使所学知识在相关课程中发挥积极的作用；全面提高 学生字体设计能力，解决字体在广告设计中的应用问题。内容简介 （英文）“Character design” mainly studies the font strokes, structure, layout, content and font, font and graphics relationship. Character design occupies an important position in the advertising art design, it is

3、 an important link between the product and the audience, is also the basic course of graphic design course. This course mainly deals with the writing methods and creative rules of artistic characters.The English font writing rules of learning, guide students based font design practice, so that stude

4、nts will master the basic principle and the law applied to the actual creation, to design a unique style and high artistic advertising font. The students will use a flat object font design simple through the course of study, such as posters, posters, posters, stores, what they have learned to play a positive role in relevant courses; improve students ability to solve application problems of font design, font in the advertising design.执笔人审定人制定时间2017年10月20日