《广告效益核算》课程简介（本科）.docx

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1、广告效益核算课程简介课程英文名Advertising Affairs课程代码D1018200学分3总学时48理论学时0实验/实践学时48先修课程无适用专业广告学专业内容简介 （中文）（200字左右,应包含本课程的地位、目标及主要内容,课程内容不要写章节编号） 随着经济全球化，核算方法成为各专业的通识课程及广泛普及，广告效益核 算在广告学中的重要性越来越突出，是广告学专业的一门专、也必修课。通过本课 程的学习，学生从整体上对企业实际业务所需要的知识与技能有全面的认识，通过 讲授企业、公司财务计算、业务处理的实际操作及相关专业能力，对计算出结果的 理性分析概括提高，从感性的实际案例培养学生具备一定

2、的中抽绎理性知识，在后 续课程中验证理论，进而提升策划案中广告预算能力与解决实际问题能力等达到培 养目标。内容简介 （英文）With the economic globalization, the accounting method has become a general course for all majors and has been widely popularized. The importance of advertising benefit accounting is becoming more and more prominent in advertising. It is

3、a compulsory course for advertising majors. Through this course, the students* knowledge and skills from the whole of the actual business enterprise needs a comprehensive understanding, through lectures, enterprise financial calculation, business processing and related professional practical ability

4、, rational analysis to calculate the results of the general increase, the students have concluded some knowledge from the actual case perceptual training, verify the theory in the following lessons, and thus enhance the ability of the advertising budget planning case and the ability to solve practical problems and achieve the training goal。执笔人审定人制定时间2017年10月31日