《艺术学概论》课程简介（本科）.docx

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1、艺术学概论课程简介课程英文名An Introduction to Art课程代码S0503Y01学分2总学时32理论学时32实验/实践学时0先修课程广告创意、平面广告设计适用专业广告学内容简介 （中文）艺术学概论是广告专业开设的一门学科基础选修课，以各门艺术的普遍规 律作为自己的研究对象，综合地研究考察人类社会的切艺术现象，艺术的基本原 理和概念范畴问题,本课程探索和揭示了各种艺术现象共有的普遍规律，通过对中 西艺术史的介绍，可以使人从重要的艺术事件及变革中体会艺术发展的脉络，把握 艺术发展的规律。通过本课程的学习，使学生从理论上认识艺术的本质、特性及有关规律，了解 并掌握艺术的基本原理和主要

2、特征，熟悉主要艺术的基本知识，提高艺术鉴赏力与 艺术修养，增强人文素质。通过对优秀作品的讲解，提高学生对艺术品的领会能力， 拓展学生的审美空间，提高学生的艺术修养，从而更好的为广告设计服务。内容简介 （英文）“An Introduction to Art“ is advertising major basic subject elective courses, to universal law of every art as iis research object, comprehensive study of all the art phenomenon of human society,

3、the basic principle and concept of art. This course explores various kinds of artistic phenomenon of the common law, based on the Chinese and Western art history, can make people from art events and change important experience in the art development, grasp the law of art development.Through this cou

4、rse, to enable students to understand the essence of art, characteristics and laws in theory, understand and master the basic principle and main characteristics of art, familiar with the main basic knowledge of art, appreciation of the arts and artistic accomplishment, enhance the humanistic quality. Through the interpretation of outstanding works, to improve students* understanding of the art, to expand students* aesthetic space, improve students, artistic accomplishment, to better serve the design of advertising.执笔人审定人制定时间2017年10月20日