《广告摄影与摄像》课程简介（本科）.docx

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1、广告摄影与摄像课程简介课程英文名Advertising Photography and Video Recording课程代码S0503Z36学分3总学时48理论学时24实验/实践学时 24先修课程广告学适用专业广告学专业内容简介 （中文）广告摄影与摄像是广告学专业的一门学科基础课，旨在培养广告学专业学生 掌握摄影与摄像基础理论、基本方法；广告摄影、广告摄像的基本知识和操作技能， 本课程是广告学专业学生实践能力培养的重要课程之一，为学科基础课的选修课， 在广告学专业人才实践操作能力培养中有着重要作用。本课程教学通过摄影基础知识、摄像基础知识、广告摄影与摄像技术及视频编 辑等四个模块内容的系统学

2、习，使学生掌握摄影与摄像基础理论、基本方法；从而 获得拍摄摄影图片和图像资料的基础技能，以及进行广告摄影摄像创作和视频编辑 的基础技能；培养学生的实践操作能力。1 .理解和掌握摄影与摄像基础知识2 .学习和掌握基础广告摄影与摄像技术3 .学习和掌握视频编辑技术并能独立完成运用内容简介 （英文）*Advertising photography*1 is an advertising professional course, aims at cultivating advertising professional photography students to master the basic t

3、heory and basic methods; basic knowledge and skills of advertising photography, advertising photography, this course is one of the most important courses in cultivating the practical ability of professional advertising, elective basis of course, plays an important role in the cultivation of professi

4、onal talents in advertising operation ability in practice.The teaching learning system through the basic knowledge, basic knowledge of photography photography, advertising photography and video technology and video editing module four content, to enable students to master the photography and the bas

5、ic theory and basic methods; to obtain camera images and image information of basic skills, as well as the camera and video editing of creative advertising photography basic skills to cultivate students* practice ability.1. understand and master the basic knowledge of photography and photography2t learn and master the basic advertising photography and photography technology3. learn and master video editing techniques and be able to use them independently执笔人审定人制定时间2022年10月22日