化妆品行业营销模式选择策略分析论文范文格式.pdf

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1、化妆品行业营销模式选择策略分析论文范文格式化妆品行业营销模式选择策略分析摘 要：化妆品行业逐渐在国民经济中发展成为一个举足轻重的行业。本文运用产业组织理论，在第一章指出了阻碍化妆品行业进一步发展的原因，引出本文所以探讨的中心问题：化妆品行业营销模式选择策略分析；第二章对专业性化妆品行业的理论研究进行回顾；第三章对化妆品行业进行理论分析，通过市场结构和营销模式二方面对阻碍化妆品的原因进行进一步分析；第四章对营销策略进行创新研究，包括产品策略、渠道策略、价格策略、促销策略，为化妆品行业基业长青提出一些建议。关键词：化妆品；营销模式；营销策略AnalysisAnalysisAnalysisAnaly

2、sis onononon CountermeasuresCountermeasuresCountermeasuresCountermeasures andandandand MarketingMarketingMarketingMarketing ModelModelModelModel of of of of ProfessionalProfessionalProfessionalProfessionalLineLineLineLine CosmeticsCosmeticsCosmeticsCosmeticsAbstract:Abstract:Abstract:Abstract:Profes

3、sional line cosmetics industry in the national economy graduallydeveloped into an important industry.In this paper,industrial organization,in the firstchapter that hindered the further development of the professional line cosmetics reasons,so this leads to explore central issues:analysis on counterm

4、easures and marketingmodel of professional line cosmetics;the second chapter of the professional cosmeticsindustry,the theory reviewed;the third chapter of the professional line cosmetics1industry of theoretical analysis,market structure and marketing model by two aspects ofthe professional line cos

5、metic reasons impeding further analysis;Chapter innovativeresearch on marketing strategy,including product strategy,channel strategy,pricingstrategies,promotion strategies,as professional line cosmetics Everlasting somesuggestions.KeyKeyKeyKey wordswordswordswords：professional line cosmetics;marketi

6、ng model;marketing tactics1目 录一、引言.1二、化妆品行业的理论研究回顾.2三、对化妆品行业存在问题进行理论分析.3（一）化妆品行业发展和营销策略问题.3（二）化妆品行业的市场结构分析.41.市场集中度.42.产品差异性.53.市场的进入退出壁垒.54.市场需求弹性.5（三）化妆品行业营销策略分析.61.产品策略问题分析.62.渠道策略问题分析.73.价格策略问题分析.84.促销策略问题分析.8四、化妆品行业营销策略创新.9（一）营销策略创新对化妆品行业的影响.9（二）化妆品行业 4Ps 营销策略的创新.101.产品策略.102.渠道策略.113.价格策略.134.促销策略.141五、结束语.15参考文献.16（本文章版权归作者所有，更多化妆品行业营销模式选择策略分析论文范文格式请浏览http:/）1