《品牌战略》课程简介（本科）.docx

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1、品牌战略课程简介课程英文名Brand Strategies课程代码S0803Z52学分3总学时48理论学时48实验/实践学时0先修课程广告学适用专业广告学专业内容简介 （中文）（200字左右,应包含本课程的地位、目标及主要内容,课程内容不要写章节编号）品牌战略是广告学专业的一门专业教育课，旨在培养广告学专业学生品牌 意识、品牌思维、品牌战略管理能力，本课程是广告学专业学习的重要核心课程之 一，为专业教育课的限选课，在广告学专业人才培养体系中有着重要作用。本课程教学以品牌战略要素和品牌战略管理为重点核心，具体密切联系当下关 于品牌战略的新思路和新实践，特别结合新媒体的传播营销背景，使广告学专业学

2、 生认识、理解和掌握品牌在市场竞争中的重要地位及品牌战略管理实践及能力等。1 .理解和掌握品牌战略要素2 .培养和确立品牌战略思维3 .掌握和运用品牌战略管理的知识和能力内容简介 （英文）Brand strategy1 is a professional advertising professional education, aiming to cultivate students professional advertising brand awareness, brand strategy, brand management thinking ability, this course is

3、 an important course of advertising professional learning, professional education courses elective courses in advertising talents play an important role in training in the system of.The teaching of this course is to brand strategy and brand strategy management as the key elements of the core concret

4、e, in close contact with the present on the brand strategy of new ideas and new practice, especially with the spread of new media marketing background, make the advertisement to understand and grasp the brand competition and the importance of brand strategic management practice and ability of students in the market etc.1. understand and grasp the elements of brand strategy2. cultivate and establish brand strategic thinking3. master and apply the knowledge and ability of brand strategy managemen执笔人审定人制定时间2022年10月22日