牛津高中英语模块四第一单元单词详解课件.ppt
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1、Words&PhrasesUnit 1 Module 4-Part Iadvertisingthe activity and industry of advertising things to people on television,in newspapers,etc.广告活动;广告业;做广告广告活动;广告业;做广告 noun uncountableA good advertising campaign will increase our sales.良好的广告宣传活动会增加我们的销售量。良好的广告宣传活动会增加我们的销售量。Cigarette advertising has been ba
2、nned.香烟广告已遭禁止。香烟广告已遭禁止。airlinea company that provides regular flights to take passengers and goods to different places 航空公司航空公司 noun C+sing./pl.verbinternational airlines 国际航空公司国际航空公司an airline pilot 航空公司飞机驾驶员航空公司飞机驾驶员drugnounan illegal substance that some people smoke,inject,etc.to give them pleasa
3、nt or exciting feelings(吸食、注射等的)(吸食、注射等的)毒品,麻醉药毒品,麻醉药He does not smoke or take drugs.他既不抽烟也不吸毒。他既不抽烟也不吸毒。I found out Steve was on drugs(=regularly used drugs).我发现史蒂夫已吸毒成瘾。我发现史蒂夫已吸毒成瘾。a hard(=very harmful)drug such as heroin(毒性很大的)海洛因之类的硬毒品(毒性很大的)海洛因之类的硬毒品a soft drug(=one that is not considered very
4、harmful)(毒性不很大的)软毒品(毒性不很大的)软毒品She was a drug addict(=could not stop using drugs).她是个吸毒成瘾的人。她是个吸毒成瘾的人。I dont do drugs(=use them).我不吸毒。我不吸毒。a substance used as a medicine or used in a medicine 药;药物药;药物drug companies 药品公司药品公司The drug has some bad side effects.这种药有些严重的副作用。这种药有些严重的副作用。shineverbshone;shon
5、eto produce or reflect light;to be bright 发光;发光;反光;照耀反光;照耀 VThe sun shone brightly in a cloudless sky.太阳在无云的天空中明亮地照耀着。太阳在无云的天空中明亮地照耀着。Her eyes were shining with excitement.她兴奋得两眼放光。她兴奋得两眼放光。to aim or point the light of a lamp,etc.in a particular direction 把把照向;使照向;使光投向光投向 VNHe shone the flashlight a
6、round the cellar.他用手电筒往地窖各处照了照。他用手电筒往地窖各处照了照。to polish something;to make something smooth and bright 擦亮;擦光擦亮;擦光 VNHe shined shoes and sold newspapers to make money.他靠擦鞋、卖报挣钱。他靠擦鞋、卖报挣钱。to be very good at something 出色;出类拔萃出色;出类拔萃 VHe failed to shine academically but he was very good at sports.他学业不怎么样,
7、但体育棒极了。他学业不怎么样,但体育棒极了。She has set a shining example of loyal service over four decades.四十年间,她树立了一个忠诚服务的光辉榜样。四十年间,她树立了一个忠诚服务的光辉榜样。shinynounthe bright quality that something has when light is reflected on it 光亮;光泽光亮;光泽 singulara shampoo that gives your hair body and shine 一种能使头发浓密发亮的洗发剂一种能使头发浓密发亮的洗发剂s
8、hampoonoun-os plurala liquid soap that is used for washing your hair;a similar liquid used for cleaning carpets,furniture covers or a car 洗发剂;香洗发剂;香波;(洗地毯、家具罩套、汽车等的)洗涤剂波;(洗地毯、家具罩套、汽车等的)洗涤剂 countable uncountablecarpet shampoo 地毯洗涤剂地毯洗涤剂advertisementnouna notice,picture or film telling people about a
9、product,job or service 广告;启事广告;启事 countable (for sth)Put an advertisement in the local paper to sell your car.在当地报纸登一则广告来出售你在当地报纸登一则广告来出售你的汽车。的汽车。classified advertisementsad an example of something that shows its good qualities 广告(样)品广告(样)品 countable for sthDirty streets and homelessness are no adve
10、rtisement for a prosperous society.肮脏的街道和无家可归现象决不是繁荣社会的景肮脏的街道和无家可归现象决不是繁荣社会的景象。象。the act of advertising something and making it public 广告活动;广告宣传广告活动;广告宣传 uncountablepersuadeverbto make somebody do something by giving them good reasons for doing it 劝说;说服劝说;说服 sb(into sth/into doing sth)sb to/not to d
11、oTry to persuade him to come.尽量劝他来。尽量劝他来。VN to inf.I allowed myself to be persuaded into entering the competition.我搁不住人家的劝说,就参加了比赛。我搁不住人家的劝说,就参加了比赛。to make somebody believe that something is true 使信服;使相信使信服;使相信convince SynonymIt will be difficult to persuade them that theres no other choice.很难让他们相信别
12、无选择。很难让他们相信别无选择。VN thatShe had persuaded herself that life was not worth living.她自认为人生没有价值。她自认为人生没有价值。advertiseverbto tell the public about a product or a service in order to encourage people to buy or to use it 做广告;登广告做广告;登广告 sth(as sth)If you want to attract more customers,try advertising in the l
13、ocal paper.如果你要吸引更多顾客,就试试在当地报纸登广如果你要吸引更多顾客,就试试在当地报纸登广告。告。VThe cruise was advertised as the journey of a lifetime.这次航行被宣传为这次航行被宣传为“终生难得的旅行终生难得的旅行”。to let people know that something is going to happen,or that a job is available by giving details about it in a newspaper,on a notice in a public place,et
14、c.(在报章、公共(在报章、公共场所启事等上)公布,征聘场所启事等上)公布,征聘 (for sb/sth)We are currently advertising for a new sales manager.目前我们公开征聘一位新的销售经理。目前我们公开征聘一位新的销售经理。Vto show or tell something about yourself to other people 展现,宣传(自己的事)展现,宣传(自己的事)VNIf I were you,I wouldnt advertise the fact that you dont have a work permit.我要
15、是你,决不会张扬自己没有工作许可证这件我要是你,决不会张扬自己没有工作许可证这件事。事。be meant tomeanverbmeant;meant to have something as a meaning 表示表示的意思的意思 sth(to sb)What does this sentence mean?这个句子是什么意思?这个句子是什么意思?VNDoes the name David Berwickmean anything to you(=do you know who he is)?你知道戴维你知道戴维 贝里克是谁吗?贝里克是谁吗?The flashing light means(
16、that)you must stop.闪烁的灯光表示你必须停下。闪烁的灯光表示你必须停下。V(that)to intend to say something on a particular occasion 意思是;本意是意思是;本意是What did he mean by that remark?他说那话是什么意思?他说那话是什么意思?VNto have something as a purpose or intention 打算;意欲;打算;意欲;有有的目的的目的 sth(as sth)/what/sth for sb/intend SynonymDont be upsetIm sure
17、she meant it as a compliment.别烦别烦恼恼 我肯定她的原意是要称赞你的。我肯定她的原意是要称赞你的。He means what he says(=is not joking,exaggerating,etc.).他说话是当真的。他说话是当真的。Dont be angry.Im sure she meant it for the best(=intended to be helpful).别生气了。我相信她是真心想要帮忙的。别生气了。我相信她是真心想要帮忙的。The chair was clearly meant for a child.这椅子显然是专为儿这椅子显然是
18、专为儿童预备的。童预备的。She means to succeed.她一意求成。她一意求成。V to inf.I didnt mean you to read the letter.我没打算让你看那封信。我没打算让你看那封信。VN to inf.Youre meant to(=you are supposed to)pay before you go in.你要先交钱才能进去。你要先交钱才能进去。I never meant(that)you should come alone.我从来没打算让我从来没打算让你一个人来。你一个人来。formal V(that)to intend somebody
19、to be or do something 想要某人成为;想要某人去做想要某人成为;想要某人去做 often passive sb for sth sb to be sthI was never meant for the army(=did not have the qualities needed to become a soldier).我根本就不是块当兵的料。我根本就不是块当兵的料。VNPhilip and Kim were meant for each other(=are very suitable as partners).菲利普和金真是天生的一对。菲利普和金真是天生的一对。Hi
20、s father meant him to be an engineer.他父亲想让他当工程师。他父亲想让他当工程师。VN to inf.to have something as a result or a likely result 产生产生结果;意味着结果;意味着Spending too much now will mean a shortage of cash next year.现在花销太多就意味着明年现金短缺。现在花销太多就意味着明年现金短缺。VNDo you have any idea what it means to be poor?你知不知道贫穷意味着什么?你知不知道贫穷意味着
21、什么?VN to inf.to be of value or importance to somebody 对对某人重要(或有价值)某人重要(或有价值)VN no passive sth to sbYour friendship means a great deal to me.你的友谊对我来说是很珍贵的。你的友谊对我来说是很珍贵的。$20 means a lot(=represents a lot of money)when you live on$100 a week.当你每周就靠当你每周就靠 100 元维持生活时,元维持生活时,20 元可是个元可是个大数目。大数目。Money means
22、 nothing to him.金钱对于他来说毫无价值。金钱对于他来说毫无价值。be meant to be somethingto be generally considered to be something 被普遍认为是被普遍认为是This restaurant is meant to be excellent.都说这家饭店很棒。都说这家饭店很棒。adjectivemeaner;meanestnot willing to give or share things,especially money 吝啬的;小气的吝啬的;小气的 British EnglishShes always been
23、 mean with money.她在花钱方面总是非常吝啬。她在花钱方面总是非常吝啬。generous Antonym;of people or their behaviour 人或其行为人或其行为 unkind,for example by not letting somebody have or do something 不善良;刻不善良;刻薄薄 (to sb)Dont be so mean to your little brother!别对你弟弟那么刻薄!别对你弟弟那么刻薄!welfarenounthe general health,happiness and safety of a p
24、erson,an animal or a group(个体或群体(个体或群体的)幸福,安全与健康的)幸福,安全与健康 uncountablewell-being SynonymWe are concerned about the childs welfare.我们关注那个孩子的福祉。我们关注那个孩子的福祉。practical or financial help that is provided,often by the government,for people or animals that need it(政府给予的)福利(政府给予的)福利 uncountableanimal/child
25、welfare 动物保护;儿童福利动物保护;儿童福利a social welfare programme 社会福利计划社会福利计划cheatverbto trick or deceive somebody,especially when they trust you(尤指利用别人的信任)(尤指利用别人的信任)欺骗,欺诈欺骗,欺诈 VNShe is accused of attempting to cheat the taxman.她被指控企图蒙骗税务员。她被指控企图蒙骗税务员。He cheated his way into the job.他骗取了这份工作。他骗取了这份工作。to act in
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