商务英语写作实务课件U1·PPT.pptx

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1、示范性高等院校应用型规划教材示范性高等院校应用型规划教材商务英语写作实务Business English Writing Practice主 编 陈习东 副主编 廖 莎 宋克莉Unit 1 General Introduction of Business WritingLearning Objectiveslknow what the 3 functions of business writing are;lknow what the 5 key elements of business writing are;lknow what the 7 principles of business w

2、riting areI.Functions of Business WritinglInforming means to convey information to complete daily operations of business.lInfluencing means if we want a desired response,it is important to influence the readers emotions.lEntertaining means our writing can gain the readers active or positive response

3、s.II.Key Elements of Business WritingThe key elements are:1.Who2.What3.When4.Where5.why or how.III.Principles of Business WritingThe principles are:lClaritylConcisenesslConcretenesslCorrectnesslConsiderationlCompleteness lCourtesyClarity means clearness.Sample 1Hi John,I wanted to write you a quick

4、note about Daniel,whos working in your department.Hes a great asset,and Id like to talk to you more about him when you have time.Best,SkipSample 2Hi John,I wanted to write you a quick note about Daniel Kedar,whos working in your department.In recent weeks,hes helped the IT department through several

5、 pressing deadlines on his own time.Weve got a tough upgrade project due to run over the next three months,and his knowledge and skills would prove invaluable.Could we please have his help with this work?Id appreciate speaking with you about this.When is it best to call you to discuss this further?B

6、est wishes,SkipConciseness means to write in the fewest possible words without sacrificing completeness and courtesy.Sample 1 Hi Matt,I wanted to touch base with you about the e-mail marketing campaign we kind of sketched out last Thursday.I really think that our target market is definitely going to

7、 want to see the companys philanthropic efforts.I think that could make a big impact,and it would stay in their minds longer than a sales pitch.For instance,if we talk about the companys efforts to become sustainable,as well as the charity work were doing in local schools,then the people that we wan

8、t to attract are going to remember our message longer.The impact will just be greater.What do you think?JessicaSample 2Hi Matt,I wanted to quickly discuss the e-mail marketing campaign that we analyzed last Thursday.Our target market will want to know about the companys philanthropic efforts,especia

9、lly our goals to become sustainable and help local schools.This would have a far greater impact,and it would stay in their minds longer than a traditional sales pitch.What do you think?JessicaConcreteness means description should be vivid,specific and definite rather than vague,general and abstract.

10、Sample How much time do you spend every day packing your kids lunches?No more!Just take a complete Lunchbox Wizard from your refrigerator each day to give your kids a healthy lunch AND have more time to play or read with them!Correctness means that there is no mistake of grammar,punctuation and spel

11、lings.SampleHi Daniel,Thanks so much for meeting me at lunch today!I enjoyed our conservation,and Im looking forward to moving ahead on our project.Im sure that the two-weak deadline wont be an issue.Thanks again,and Ill speak to you soon!Best,Jack MillerConsideration means writing the message with

12、the receiver in mind.Sample Traci,I wanted to write you a quick note about the report you finished last week.I gave it to Michelle to proof,and she wanted to make sure you knew about the department meeting were having this Friday.Well be creating an outline for the new employee handbook.Thanks,Jessi

13、caCompleteness means that our message should include all necessary facts and background information.Sample Hi everyone,I just wanted to send you all a reminder about the meeting were having tomorrow!See you then,ChrisCourtesy means to show our appreciations and respect to the reader.Sample Jeff,I wa

14、nted to let you know that I dont like your team always monopolizes the discussion at our weekly meetings.I have a lot of projects,and I really need time to get my teams progress discussed as well.So far,thanks to your team,I havent been able to do that.Can you make sure they make time for me and my team next week?Thanks,Phil