股票外汇技术分析英文版ppt (34)(精品).ppt

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1、Page 1 Copyright 2004,the Yankee Group.All rights reserved.Presenter:Presenter:Zeus Zeus KerravalaKerravala,VP Enterprise InfrastructureVP Enterprise InfrastructureIs VoIP right for my business?Copyright 2004,the Yankee Group.All rights reserved.Page 2Advisory and consulting services delivered by ex

2、perienced analysts conducting original researchGlobal view,interpreted and applied to local market conditions.Easy,direct,frequent client-analyst interaction allowing interpretation and application of our research and guidanceOur ApproachAnalystDirectsmPage 3 Copyright 2004,the Yankee Group.All righ

3、ts reserved.AgendavTodays Business ChallengesvTraditional Telephonyv IP Telephony vThe Business CasevPotential Pitfallsv VoIP LifecyclevRecommendations/ConclusionsvQuestions and AnswersPage 4 Copyright 2004,the Yankee Group.All rights reserved.What is Voice over IP?Page 5 Copyright 2004,the Yankee G

4、roup.All rights reserved.VoIP Definitions(continued)IP PhoneIP PhonePCTDMPage 6 Copyright 2004,the Yankee Group.All rights reserved.Business Challenges vImprove user productivity by using technology-Competitive advantage vs.Necessary evil vIncrease revenue while lowering costsvGrowing mobile workfor

5、cevUnify all communications platformsvImprove communicationsPage 7 Copyright 2004,the Yankee Group.All rights reserved.Telephony the Old WayPSTNPSTNPBXKey SystemDigital SetDigital SetHighly reliable Closed architecturesLimited ability to share applicationsDeployed on a per-node basis Users are tied

6、to a locationComplex administration Expensive MACDCall control located locallyPage 8 Copyright 2004,the Yankee Group.All rights reserved.CellularTeleworkerDSL/CablePremises-based ApplicationsIP PBXTelephony Becomes An Application on the LAN&WANResides anywhereHosted v.Premises SolutionsLAN or WANAcc

7、essed from anywhereUniform accessCommon InterfaceOpen ArchitectureInteroperability w/TDMIPT variantsWANLegacy PBXPSTNIP Phones Hosted VoIPNetwork-based ApplicationsComplexityComplexityIP provides flexibility in deployment but increases complexityPage 9 Copyright 2004,the Yankee Group.All rights rese

8、rved.Enterprise Adoption is StrongSource:Dec.2003,Enterprise Communications Survey Q13&Q14 N=239 businesses with 1,000 employees or moreWhich best describes your deployment of IPT?02468101214161820022003200420052006Total LinesIP Telephony(MillionsLines Shipped)Page 10 Copyright 2004,the Yankee Group

9、.All rights reserved.Companies Are Adopting IP TelephonyvAdoption Results2002 10%penetration of line shipments 2003 24%penetration of line shipments2004 40%penetration of line shipments 2 Million IP Phones sold in 2002 3.5 Million IP Phones sold in 2003 6 Million IP Phones sold in 2004$24 Million in

10、 softphone revenue for 2004,2x 2003 revenue Page 11 Copyright 2004,the Yankee Group.All rights reserved.Analysis of Adoption2004 adoption was over 40%for a number of reasons Most traditional phone system vendors have adopted IP Telephony Standards such as SIP are much more mature today Technology is

11、 reliable and there are many options for each type of firm(early adopter,mainstream adopter)Channel from both the voice and data world have adapted and new channels have been introduced(system integrators)Many major corporations have started to adopt VoIPPage 12 Copyright 2004,the Yankee Group.All r

12、ights reserved.What Are Companies Doing With VoIPVoIP help companies grow and lower cots Lowers long distance chargesLowers MACD chargesReduces IT training costs Streamlines productivity Improves mobile communicationsEnables new business processImproves customer satisfaction Page 13 Copyright 2004,t

13、he Yankee Group.All rights reserved.Users Expect Strong Cost SavingsThinking about IP Telephonys total costs and cost of ownership,what kind of savings or premium do you expect from the following categories?Page 14 Copyright 2004,the Yankee Group.All rights reserved.IPT Improves Productivity Thinkin

14、g about IP Telephonys total costs and cost of ownership,what kind of savings or premium do you expect from the following categories?Page 15 Copyright 2004,the Yankee Group.All rights reserved.Reasons Companies Consider a Converged SolutionAdapting to Current and Future NeedsImproved ProductivityCost

15、 Savings and Existing InvestmentsImproved Service to Compete Better“Our workforce,and the need for the telephony is growing faster than the present infrastructure will allow it to expand.”“A converged system can more readily adapt to our changing needs.”“We are behind the times.”“We are building a n

16、ew headquarters.”“To manage an ever-changing,an ever-moving environment.”“We want one system that we will not have to change for quite some time and will be easy to train people.”“To upgrade from current antiquated system and integrate recent business acquisitions in the same system.”“To reduce the

17、number staff working on the phone system.”“For conferencing bridging,reduction in total cost of bridging.”“To eliminate the bandwidth wastage.”“Will be cost savings over time.Will provide benefits over existing system.”“Faster service and reliability.”“It seems to the next generation of phone system

18、s.We also need ability to gather customer data and serve it up to agents before the customer says Hello.”“Need to keep up with the times.”“We need to update in order to be able to compete with todays market.”“Better to service our customers.”“to better server our customers and to be more efficient.”

19、“To compete with others with the latest technology.”“It will be cheaper,easier to manage and more reliable.”“When the upgrade occurs we want it to enhance productivity&to be a platform we can use for a minimum of 5 years,hopefully longer.“To simplify things,to make everything more convenient.”“Ease

20、of use and management of system.”“Ease of maintenance.Consolidation of resources and personnel.Greater control without reliance on 3rd party scheduling/costs,etc.,”“So we can get rid of proprietary phone system programming language.”Page 16 Copyright 2004,the Yankee Group.All rights reserved.Inhibit

21、ors Revolve Around Cost938684755657523327240102030405060708090100Uncertain Price/Cost AdvantageHigh Equipment CostsUncertain Voice QualityInstall/Configuration and Training CostSingle Point of FailureLack of Staff Skills/KnowledgeNetwork SecurityLack of Confidence in VoIP SPsInsufficient Network Man

22、agement ToolsLack of ConfidenceNumber of ResponsesWhat are your organizations main concerns about deploying IP telephony?(Select up to three.)Source:The Yankee Group 2003 U.S.Enterprise Communications Surveyn=239Page 17 Copyright 2004,the Yankee Group.All rights reserved.Networking TrendsIPT ImpactN

23、etworking Trends Drive AdoptionvNetworks will be packet optimize vWeb technology continues to drive app.Integration vNetwork and computing platforms will be homogenized through standardsvVoice platforms will be adapted to packetized networks vThe phone and PC become key voice/data integration points

24、vThird party software vendors will develop vertically oriented“deadly”applications Telephony will become an application on the data network Page 18 Copyright 2004,the Yankee Group.All rights reserved.VoIP Is TransformationalSimilar to the migration from mainframes to distributed computing0-5 yearsEa

25、rly Adopter MktMaking IP looking like TDMSimilar to 3270 emulatorsFocus on the technologyConcerns:Availability,ReliabilitySecurity TCO more important than ROI5-10 yearsMass Market AdoptionMore focus on applications Similar to growth of distributed applicationsValue prop delivered by ISVsConcerns:App

26、 IntegrationWhats possible?ROI is more important than TCO10+yearsLaggersStandardization Removing cost Efficiency Page 19 Copyright 2004,the Yankee Group.All rights reserved.The Changing Value Proposition vWhat we have been saying:VoIP,convergence,multicast,layer2,layer3,QoS,switching,TDM,PSTN,etc.Va

27、lue proposition:TCO savings,IT productivity,etc.vWhat we should be saying:Its about managing and using information and communications better.Value proposition:driving business value through productivity improvements.Page 20 Copyright 2004,the Yankee Group.All rights reserved.Tomorrows Requirements:E

28、xtending CommunicationsPartnerEmployeeE-MailE-MailIP Voice IP Voice TDM VoiceTDM VoiceWeb Web InformationInformationCall CenterCall Center FaxFaxVoice MailVoice Mail MobileMobilePhonePhoneMessaging Messaging IVRIVRVideo Video ConferenceConferenceManaging Information atManaging Information atThe Poin

29、t of ContactThe Point of Contact Page 21 Copyright 2004,the Yankee Group.All rights reserved.VoIP Enables Integrated CommunicationsIntegrated InterfaceUniform ExperienceVoice and DataTelephones and ComputersTelecom and ITAnywhere.Anytime.Picture yourself in a hotel room accessing your office and mob

30、ile voice mail and email from your laptop with the same interface and procedures you use in your office.Now imagine every employee in your company with the same capability.VoIP enables integrated voice and data applications and delivers them to potentially every employee,and desktop.Page 22 Copyrigh

31、t 2004,the Yankee Group.All rights reserved.The New Value PropositionLower TCOLower TCOImproved IT ProcessImproved IT ProcessStreamlineStreamline BPCompetitive Competitive AdvantageAdvantageIncreasing ROIIncreasing ROIPage 23 Copyright 2004,the Yankee Group.All rights reserved.Recapping the Business

32、 CasevProductivity benefits from unified communicationsvDistribution of telephony applications to branches and home workers vImproved customer satisfactionvFuture multimedia applications vFacilitates business process changevLower telecommunications costs vSavings from adds,moves,and changes vSimplif

33、ied administration Page 24 Copyright 2004,the Yankee Group.All rights reserved.What This Does to the Business TalkingCollaboratingDelayedReal TimeMedia RestrictiveMedia AdaptiveDelayedReactiveProactivePage 25 Copyright 2004,the Yankee Group.All rights reserved.IP Telephony ChallengesvVoice and video

34、 applications are extremely sensitive to delay,jitter,and packet lossvNeed PSTN-like call quality:-New features and functionality will not compensate for poor call qualityvLarge networks require network audits and upgradesvQoS must be implemented:-Best practice on the LAN-Mandatory for WANvCall qual

35、ity difficult to measure and monitorPage 26 Copyright 2004,the Yankee Group.All rights reserved.The Quality ChallengevVoIP is NOT just another application on their IP networkVoice sensitive to the inherent characteristics of IP networksLatency,packet loss,variable transmission rates(jitter)Organizat

36、ions have never internally managed an application with such high availability and performance requirements over shared facilitiesvHow do I guarantee the quality and availability of voice traffic without degrading data packet transmission?Page 27 Copyright 2004,the Yankee Group.All rights reserved.Vo

37、IP Requires a LifecyclePlanDesignImplementOperateOptimizeVoIPLack of proper lifecycle will Drive costs up Eliminate any value from the solution!Page 28 Copyright 2004,the Yankee Group.All rights reserved.The VoIP LifecycleUse a trusted partner to help deliver the full lifecycle!Page 29 Copyright 200

38、4,the Yankee Group.All rights reserved.Successful Deployment ChecklistConsultation,engineering and management servicesfrom trusted partner-Delivering the full lifecycle can only be done with a services partner Understand your calling patterns-%off net/on net calls,international/domestic calling,aver

39、age calls per employee hr,MOU,call duration are biggest factors Understand where the various types of VoIP fit best-Ideal implementation will be a mix-Video,unified messaging,audio/web conferencing,presence Roadmap current and future communications and choose correct platform Page 30 Copyright 2004,

40、the Yankee Group.All rights reserved.RecommendationsvIP telephony/VoIP will happen be ready.vPerform a network assessment to evaluate all current networks and elements.LAN,WAN,PSTN,video,faxes,power,UPS,cabling,management tools.vChoose a test bed for deployment.vReview sample business cases,calculate TCO and ROI.Visit“live”implementationsvSuccess depends on planning and management infrastructure.“Measure twice,cut once.”Page 31 Copyright 2004,the Yankee Group.All rights reserved.Thank YouThank You