第2章电子商务安全案例分析.ppt

《第2章电子商务安全案例分析.ppt》由会员分享，可在线阅读，更多相关《第2章电子商务安全案例分析.ppt（25页珍藏版）》请在淘文阁 - 分享文档赚钱的网站上搜索。

1、Chapter 2 case studyA:zShops1 An1Founder-Jeff Bezosn1986 ngraduated from Princeton and joined FITELn19881990 nBankers Trust Company,led the development of computer systems that helped manage more than$250 billion in assets,became the youngest vice president n19901994nhelped build one of the most tec

2、hnically sophisticated and successful quantitative hedge funds on Wall Street for D.E.Shaw&Co.1 An1Founder-Jeff Bezosn19941995 n quit his job,set up shop in his garage,developed database programs and created the website with his teamn1995.7 nA opened its virtual doors for business“I projected out to

3、 being 80 years old and put myself in a regret-minimization framework.Would I ever ask myself,“Boy,what would my 1994 Wall Street bonus have been?”Not likely!But I could sincerely regret not doing this.”1 An2.Amazon historyJuly 1995 Amazon begins selling books online.May 15,1997 Amazon goes public.M

4、arch 1998 A Kids books available on the Web.June 11,1998 Amazon diversifies to include CDs.August 4,1998 Amazon purchases Junglee Corp.and Planet AllNovember 16,1998 1998 Amazon introduces video and gift stores.March 29,1999 Amazon releases its auction site to counter eBay.July 1999 Amazon opens toy

5、s and electronics stores.September 29,1999 Amazon announces zShops.。1 An3.todays AmazonAmazons Diversification Strategy1 An3.todays Amazon1 An3.todays Amazon1 An3.todays Amazoncompanies belong to Amazon1 An3.todays Amazon2 zShopsnconceptionnThe zShops was a bazaar of online retailers who wanted to s

6、et up shop under the Amazon umbrella.Amazon opened its website to these merchants for a minimal fee.In return,the selling power house gathered huge amounts of information on consumer buying habits.2 zShopsnstrategic implications of this new business model:nits benefit for Amazon was a steady cash fl

7、ow without the costsassociated with a warehouse of products nits move to become an unlimited shopping mall was an attempt to competewith Internet portals like America Online and Yahoo!,which offered links withmillions of websites and had substantially more monthly traffic.nit provided an opportunity

8、 to take away some of the small-business revenue flooding into auction sites like eBay,Microsoft,ExciteHome,and Lycos,which agreed to share their auction listings.2 zShopsnOrganization of Amazons zShopsnThe zShops was organized essentially by product and product category,not by stores.3 Analysis of

9、zShops business modeln1.zShopsanother new category of Amazon as an intermediary The action of add zShops made it clear that Amazon had the intention not only of diversifying its retail business,but also of solidifying its position as a market-maker by diversifying into zShops and the e-mall concept.

10、3 Analysis of zShops business modelnAmazon acts as an intermediary in zShops,offering a cyber shop space where zShops can sell their products to customers.Figue：Purchasing Procedure3 Analysis of zShops business modelnAmazon charges a monthly flat fee and a commission on the transaction Table:Revenue

11、 Structure of zShops in 19993 Analysis of zShops business modeln2.How does zShops add Value to StakeholdersnHow the zShops Add Value to Customers nConvenience of one-stop shopping.nReliability and credibility.nGuarantee by Amazon.3 Analysis of zShops business modeln2.How does zShops add Value to Sta

12、keholdersnHow the zShops Add Value to Shop MerchantsnBrand recognition.nAccess to a large customer base.nE-commerce package from Amazon.nGuarantee and credibility.nAccess to Amazons client database.3 Analysis of zShops business modeln2.How does zShops add Value to StakeholdersnHow the zShops Add Val

13、ue to AmazonnAdditional stable source of revenue to increase profitability by means ofthe subscription model.nCustomer information.3 Analysis of zShops business modeln3.Value configuration of Amazon3 Analysis of zShops business modeln4.Analysis of Business Model ComponentsnAmazons capabilities to ma

14、ke zShops a successful online shopping destination nLarge and growing customer base.nTechnological infrastructure.nThe presence of other online market-makers implies that this businessmodel can work.3 Analysis of zShops business modeln4.Analysis of Business Model ComponentsTABLE:Appraising the Move

15、to Retailer Intermediary Models for Amazon4 Future of the zShopsn1.the risk for brand name and reputation of Amazon nAmazon has been able to build a strong brand name synonymous with quality products and reliable service.nThe customers experience with the various zShops will reflect directly on Amaz

16、on,even though the shops are independent entities.4 Future of the zShopsn1.the risk for brand name and reputation of Amazon nAmazon needs to be aware that,In the market-maker model,both network size and quality as well as the size of the customer base matter 4 Future of the zShopsn2.Amazon must try

17、to mitigate these issues through some proactive steps：nDevelop a large,high-quality zShops network.na.Obtain the best players in the categories.nb.Establish relationships with branded product manufacturers.nProtect its brand name and reputation.na.Liberally live up to its guarantee.nb.Exercise due diligence in the selection of participants.nc.Remove negligent zShops merchants from the network.