中企海外并购成功与失败案例.ppt
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1、中企海外并购成功与失败案例中企海外并购成功与失败案例 项胤翔 方俊 洪一坤 卜士杰M&Achallenging thesoft powerWhether it isstate-ownedcross-borderacquisitions,orprivate enterprisesoverseasmergers and acquisitions,overseas investmentof Chineseenterprises,should be inthe process ofgoing outandcompetitive environmentto learnandgrow.ToVolvo,fo
2、r example,twists and turns,culminating inthe acquisition ofVolvoinquestion,but in itsacquisitionprocess,stillsufferedfrom the EUauthorities,intellectual propertyand otheraspects of the problem.TheTengzhongHummer,but nomoreluckylucky,eventuallynot approved.Behindboth notprofessionalreasons,but alsoca
3、pitaland other issues.Resource developmentwith theState Information Center,Xu Changming,directorof thewords,Geelyhas been able tosucceed becauseGeelyis specialized inthe car,through theapprovalmore likely.And theacquisitionofa large number ofcapitalto come frombanks,to ensure thatthe acquisitioncan
4、reallydigest and absorb,that is,to a largeprobability of success.lenovo:M&A IBM PC businessDecember 8,2004,with$1.25 billionpurchase ofLenovoof IBMs PCbusiness,since,in theglobalPC market,Lenovoranked ninthjumpedup tothird place.The acquisitionof brand,technology,management,products,strategic allian
5、cesand operationsin areas such astheassociationitselfhas ahuge upgrade.After theacquisition,IBMpersonal computerbusiness,a full set ofallR&D systemowned by Lenovo,Lenovosacquisition andmarketing costsis due touseof IBMsdistribution channelsto getthe originalgreatlyoptimized.Comments:Lenovosexperienc
6、e tells us that,despitenational enterprisesin technology,management,foreign enterprisesare lowcompared to,but if youdare toseize the opportunity tohavethe necessaryaccess,then,withthe rapidacquisitionof thisbrandis the future ofChinese enterprisesrapidlyupperaffectthe desirability ofexpandingoversea
7、sRoad.Geely Automobile:the acquisition of VolvoGeelytothesuccessful implementation ofinnovation-basedbrandstrategy,beginningwiththe acquisition ofoverseas-basedbrand strategy.In April 2009,Geelyacquired theworlds second largestAustralianautomatic transmissionmanufacturerDSIcompanytogreatlyenhancethe
8、 corecompetitiveness.March 28,2010,GeelyandFordMotor Companyinthe United Statesin Gothenburg,Swedensignedthe agreementthe acquisition ofVolvo Car Corporation.Comments:Geelyof Chinasauto industryas apioneer inoverseasbrand strategy,if they cansecurethrough therun-in period,to achieveeffective transfe
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