《形态构成设计》PPT课件.ppt
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1、Copyright 2009-2014 Hefei University of Technology&BENGBU COLLEGE JDX ZHANGXIANGCHUN All rights reserved.Copyright 2009-2014 Hefei University of Technology&BENGBU COLLEGE JDX ZHANGXIANGCHUN All rights reserved.世界万物皆有形。形态理解具有三层意义,即理解形态之形态理解具有三层意义,即理解形态之“真真”“善善”“美美”。Copyright 2009-2014 Hefei Universit
2、y of Technology&BENGBU COLLEGE JDX ZHANGXIANGCHUN All rights reserved.Copyright 2009-2014 Hefei University of Technology&BENGBU COLLEGE JDX ZHANGXIANGCHUN All rights reserved.Copyright 2009-2014 Hefei University of Technology&BENGBU COLLEGE JDX ZHANGXIANGCHUN All rights reserved.Copyright 2009-2014
3、Hefei University of Technology&BENGBU COLLEGE JDX ZHANGXIANGCHUN All rights reserved.形态的内容包括形态的内容包括物质的物质的形状形状和和神态神态,是形式与内容是形式与内容的关系。形状富有客观性,是指物质在一定条件下的关系。形状富有客观性,是指物质在一定条件下可视的外在表现方式;神态往往带有人的主观色彩。可视的外在表现方式;神态往往带有人的主观色彩。Copyright 2009-2014 Hefei University of Technology&BENGBU COLLEGE JDX ZHANGXIANGCH
4、UN All rights reserved.Copyright 2009-2014 Hefei University of Technology&BENGBU COLLEGE JDX ZHANGXIANGCHUN All rights reserved.3 3 形态构成形态构成设计设计3.1 3.1 形态的分类与演变形态的分类与演变3.23.2 形态构成要素形态构成要素3.3 3.3 立体形态构成方法立体形态构成方法3.43.4 形态的视错觉形态的视错觉3.5 3.5 形态品质形态品质3.6 3.6 形态设计专题形态设计专题Copyright 2009-2014 Hefei Universi
5、ty of Technology&BENGBU COLLEGE JDX ZHANGXIANGCHUN All rights reserved.Copyright 2009-2014 Hefei University of Technology&BENGBU COLLEGE JDX ZHANGXIANGCHUN All rights reserved.3形态设计形态设计FORM DESIGN 自然形态自然形态:山川、河流、星球、雷电、生物 形态形态 具象形态:家具、建筑、交通工具 人为形态人为形态 几何抽象形:圆形、三角形 抽象形态 有机抽象形:植物形态、动物形态 偶然抽象形:溅洒在纸上的墨汁根
6、据形态的不同成因,形态的分类可概括根据形态的不同成因,形态的分类可概括如下:如下:形态的分类形态的分类Copyright 2009-2014 Hefei University of Technology&BENGBU COLLEGE JDX ZHANGXIANGCHUN All rights reserved.Copyright 2009-2014 Hefei University of Technology&BENGBU COLLEGE JDX ZHANGXIANGCHUN All rights reserved.3形态设计形态设计FORM DESIGNCopyright 2009-2014
7、 Hefei University of Technology&BENGBU COLLEGE JDX ZHANGXIANGCHUN All rights reserved.Copyright 2009-2014 Hefei University of Technology&BENGBU COLLEGE JDX ZHANGXIANGCHUN All rights reserved.产品形态的演变产品形态的演变1.1.原始形态原始形态骨器具骨器具3形态设计形态设计FORM DESIGNCopyright 2009-2014 Hefei University of Technology&BENGBU
8、 COLLEGE JDX ZHANGXIANGCHUN All rights reserved.Copyright 2009-2014 Hefei University of Technology&BENGBU COLLEGE JDX ZHANGXIANGCHUN All rights reserved.产品形态的演变产品形态的演变2.2.模仿自然形态模仿自然形态3形态设计形态设计FORM DESIGNCopyright 2009-2014 Hefei University of Technology&BENGBU COLLEGE JDX ZHANGXIANGCHUN All rights r
9、eserved.Copyright 2009-2014 Hefei University of Technology&BENGBU COLLEGE JDX ZHANGXIANGCHUN All rights reserved.3.3.抽象几何形态抽象几何形态3形态设计形态设计FORM DESIGNCopyright 2009-2014 Hefei University of Technology&BENGBU COLLEGE JDX ZHANGXIANGCHUN All rights reserved.Copyright 2009-2014 Hefei University of Techno
10、logy&BENGBU COLLEGE JDX ZHANGXIANGCHUN All rights reserved.分为四大类:概念的要素、视觉的要素、关系的分为四大类:概念的要素、视觉的要素、关系的要素、实用的要素。要素、实用的要素。1.1.概念的要素概念的要素是指在客观现实中并不存在的,由感知而得到的抽象性是指在客观现实中并不存在的,由感知而得到的抽象性要素,具体而言是要素,具体而言是“点、线、面、体点、线、面、体”。(1 1)在几何学上点、线、面、体的定义)在几何学上点、线、面、体的定义 种类种类 点点线线面面体体静的定义静的定义动的定义动的定义 线的端点或线的交叉线的端点或线的交叉只
11、有位置没有大小只有位置没有大小 面的界限或面的交叉面的界限或面的交叉点移动的轨迹点移动的轨迹 立体的界限立体的界限线移动的轨迹线移动的轨迹 物体占有空间物体占有空间面移动的轨迹面移动的轨迹 3形态设计形态设计FORM DESIGN3.23.2形态构成要素形态构成要素Copyright 2009-2014 Hefei University of Technology&BENGBU COLLEGE JDX ZHANGXIANGCHUN All rights reserved.Copyright 2009-2014 Hefei University of Technology&BENGBU COLL
12、EGE JDX ZHANGXIANGCHUN All rights reserved.1 1)点的视觉语言特征。)点的视觉语言特征。点是一切形态的基础,具有视觉张力。点是一切形态的基础,具有视觉张力。(2 2)点、线、面、体的视觉特征)点、线、面、体的视觉特征 1.1.概念的要素概念的要素3形态设计形态设计FORM DESIGNCopyright 2009-2014 Hefei University of Technology&BENGBU COLLEGE JDX ZHANGXIANGCHUN All rights reserved.Copyright 2009-2014 Hefei Univ
13、ersity of Technology&BENGBU COLLEGE JDX ZHANGXIANGCHUN All rights reserved.3形态设计形态设计FORM DESIGNCopyright 2009-2014 Hefei University of Technology&BENGBU COLLEGE JDX ZHANGXIANGCHUN All rights reserved.Copyright 2009-2014 Hefei University of Technology&BENGBU COLLEGE JDX ZHANGXIANGCHUN All rights rese
14、rved.3形态设计形态设计FORM DESIGNCopyright 2009-2014 Hefei University of Technology&BENGBU COLLEGE JDX ZHANGXIANGCHUN All rights reserved.Copyright 2009-2014 Hefei University of Technology&BENGBU COLLEGE JDX ZHANGXIANGCHUN All rights reserved.3形态设计形态设计FORM DESIGNCopyright 2009-2014 Hefei University of Techn
15、ology&BENGBU COLLEGE JDX ZHANGXIANGCHUN All rights reserved.Copyright 2009-2014 Hefei University of Technology&BENGBU COLLEGE JDX ZHANGXIANGCHUN All rights reserved.1.1.概念的要素概念的要素2 2)线的视觉语言特征。)线的视觉语言特征。垂直线垂直线挺拔、明朗、坚强、富有男子的阳刚之气。挺拔、明朗、坚强、富有男子的阳刚之气。水平直线水平直线平和、安定、辽阔、静止、永恒。平和、安定、辽阔、静止、永恒。斜线斜线有趋势、有变化、动态感、
16、方向感、刺激感。有趋势、有变化、动态感、方向感、刺激感。折线折线有波动感、不安定感。有波动感、不安定感。几何曲线几何曲线有规律性、弹性。有规律性、弹性。自由曲线自由曲线优雅、流畅、柔和、轻松,富有感情色彩和阴优雅、流畅、柔和、轻松,富有感情色彩和阴柔的女性魅力。柔的女性魅力。粗线粗线短促、有力、稳重。短促、有力、稳重。细线细线纤细、锐利、速度感强。纤细、锐利、速度感强。3形态设计形态设计FORM DESIGNCopyright 2009-2014 Hefei University of Technology&BENGBU COLLEGE JDX ZHANGXIANGCHUN All right
17、s reserved.Copyright 2009-2014 Hefei University of Technology&BENGBU COLLEGE JDX ZHANGXIANGCHUN All rights reserved.3形态设计形态设计FORM DESIGNCopyright 2009-2014 Hefei University of Technology&BENGBU COLLEGE JDX ZHANGXIANGCHUN All rights reserved.Copyright 2009-2014 Hefei University of Technology&BENGBU C
18、OLLEGE JDX ZHANGXIANGCHUN All rights reserved.3形态设计形态设计FORM DESIGNCopyright 2009-2014 Hefei University of Technology&BENGBU COLLEGE JDX ZHANGXIANGCHUN All rights reserved.Copyright 2009-2014 Hefei University of Technology&BENGBU COLLEGE JDX ZHANGXIANGCHUN All rights reserved.圆形圆形圆润、饱满、富有动感。带有生命力的卵形圆
19、润、饱满、富有动感。带有生命力的卵形有充实的弹力。有充实的弹力。方形方形稳定、坚实、规整、富有理性。稳定、坚实、规整、富有理性。1.1.概念的要素概念的要素3 3)面的视觉语言特征。)面的视觉语言特征。3形态设计形态设计FORM DESIGNCopyright 2009-2014 Hefei University of Technology&BENGBU COLLEGE JDX ZHANGXIANGCHUN All rights reserved.Copyright 2009-2014 Hefei University of Technology&BENGBU COLLEGE JDX ZHAN
20、GXIANGCHUN All rights reserved.角形角形尖锐、刺激,因其有尖锐突出的角,可加重尖锐、刺激,因其有尖锐突出的角,可加重人知觉上的紧张感,故有着极强的不安定性。人知觉上的紧张感,故有着极强的不安定性。不规则形不规则形由曲线、直线符合而成的复杂面形,个由曲线、直线符合而成的复杂面形,个性复杂,即使同一形态,也会因为观察环境和主观心性复杂,即使同一形态,也会因为观察环境和主观心态的不同而产生不同的心理感受。态的不同而产生不同的心理感受。3形态设计形态设计FORM DESIGNCopyright 2009-2014 Hefei University of Technolog
21、y&BENGBU COLLEGE JDX ZHANGXIANGCHUN All rights reserved.Copyright 2009-2014 Hefei University of Technology&BENGBU COLLEGE JDX ZHANGXIANGCHUN All rights reserved.几何平面立体几何平面立体:庄重、大方、简练、沉着、:庄重、大方、简练、沉着、严肃、刚直、明快等。严肃、刚直、明快等。几何曲面立体几何曲面立体:既严肃又活泼、既端庄又灵:既严肃又活泼、既端庄又灵巧。巧。自由曲面立体自由曲面立体:既有曲线变化给人优美活泼:既有曲线变化给人优美活泼感
22、,又有一定的秩序性。感,又有一定的秩序性。自然形体自然形体:极具偶然性、清新独特。:极具偶然性、清新独特。1.1.概念的要素概念的要素4 4)体的视觉语言特征。)体的视觉语言特征。3形态设计形态设计FORM DESIGNCopyright 2009-2014 Hefei University of Technology&BENGBU COLLEGE JDX ZHANGXIANGCHUN All rights reserved.Copyright 2009-2014 Hefei University of Technology&BENGBU COLLEGE JDX ZHANGXIANGCHUN
23、All rights reserved.3形态设计形态设计FORM DESIGNCopyright 2009-2014 Hefei University of Technology&BENGBU COLLEGE JDX ZHANGXIANGCHUN All rights reserved.Copyright 2009-2014 Hefei University of Technology&BENGBU COLLEGE JDX ZHANGXIANGCHUN All rights reserved.Copyright 2009-2014 Hefei University of Technology
24、&BENGBU COLLEGE JDX ZHANGXIANGCHUN All rights reserved.Copyright 2009-2014 Hefei University of Technology&BENGBU COLLEGE JDX ZHANGXIANGCHUN All rights reserved.1.1.概念的要素概念的要素3.23.2形态构成要素形态构成要素3形态设计形态设计FORM DESIGNCopyright 2009-2014 Hefei University of Technology&BENGBU COLLEGE JDX ZHANGXIANGCHUN All
25、 rights reserved.Copyright 2009-2014 Hefei University of Technology&BENGBU COLLEGE JDX ZHANGXIANGCHUN All rights reserved.3.23.2形态构成要素形态构成要素 思考题思考题3形态设计形态设计FORM DESIGN目的:目的:有力感有力感的形态。的形态。主题:汽车动感形态设计。主题:汽车动感形态设计。造型中力感是无法计量的,是在心理上产生的反应。造型中力感是无法计量的,是在心理上产生的反应。没有力感的形态是没有生命的。没有力感的形态是没有生命的。单纯的形态(球体,圆柱,圆锥,
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