商学概要 复习资料.ppt

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1、Final Review of CB2012.6Examination StructureSection A(1%x50=50%)Section B(1%x20=20%)Section C(5%x2=10%)Section D(10%X2=20%)50%of your final score comes from classroom performance,homework and presentation,and 50%from a written exam.Scope of ExaminationChapters from 1 to 7 are included in the final

2、exam The exam items are designed to cover most of the learning points in the following slides.Chapter 1Define business and profits Distinguish between business and not-for-profit organizationsIdentify the factors of productionGlobal economic systems:market economy and planned economyDistinguish betw

3、een microeconomics and macroeconomics.Explain the factors that drive demand and supply.Describe each of the four different types of market structures in a private enterprise system.Explain the inputs and outputs markets.Identify and describe the four stages of the business cycle.Indicators of econom

4、y:explain how GDP,CPI,productivity,inflation,and employment levels affect the stability of a nations economy.Discuss how monetary policy and fiscal policy are used to manage an economys performance.Chapter 2Explain the concepts of business ethics and social responsibility.Describe the factors that i

5、nfluence business ethics,at individual,organizational,legal,societal levels.Understand the four approaches to social responsibility.Identify common ethical dilemmas in the workplace.Discuss how organizations manage/shape ethical behavior.Summarize the responsibilities of business to the general publ

6、ic,customers,employees and investors.Check kitingChapter 3Identify the industries in which most small firms are establishedCompare the advantages and disadvantages of small businesses.Explain how franchising can provide opportunities for both franchisors and franchisees.Define the term entrepreneur

7、and distinguish among entrepreneurs,small-business owners,and managers.Starting and funding a small business:venture captialistsCf.equity financing and debt financingIdentify three different types of entrepreneurs.Identify personality traits that typically characterize successful entrepreneurs.Summa

8、rize the three basic forms of business ownership and the advantages and disadvantages of each form.Describe recent trends in mergers and acquisitions.Chapter 4Discuss the relationship of absolute and comparative advantage to international trade.Describe how nations measure international trade and th

9、e significance of exchange rates.Identify the major barriers that confront global businesses.Explain how international trade organizations and economic communities reduce barriers to international trade.Compare the different levels of involvement used by businesses when entering global markets.Cf.fr

10、anchising,licensing,subcontracting,M&ADistinguish between a global business strategy and a multidomestic business strategy.Chapter 5Summarize the major benefits of planning and distinguish among strategic plan,tactical plan,and operational plan.Explain the importance of setting goals and formulating

11、 strategies.Process of strategic planning/contingency planningIdentify types of managers by level and area.Explain the management process:planning,organization,directing/leading,controllingDescribe the basic management skills:conceptual skills,technical skillsDescribe three types of strategies:corpo

12、rate/business/functionalAnalyse the organizational and environment:SWOT analysis Describe types of leadership styles and how to choose the proper oneIdentify first-mover advantages and disadvantagesExplain the development and importance of corporate culture.Chapter 6Elements of organizational struct

13、ureSpecialization and departmentalizationResponsibility,authority,delegation,and accountabilityChain of command&span of controlFlat organization and tall organizationLine and staff structure/line authority and staff authorityFunctional,divisional,matrix,and international organizational structuresGra

14、pevine communicationChapter 7Operations and the utility provided by operations processesTime/place/form/ownership utilityAnalytic and synthetic processHigh contact and low contactOperations planning,scheduling,controllingActivities in operations planning and controllingGantt chartMaterial management/outsourcingTotal Quality Management and Just-in-TimeThe supply chain strategy vs.traditional strategies for coordinating operations