体验商务英语综合教程4（第二版）电子教案ppt课件.ppt

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1、火灾袭来时要迅速疏散逃生，不可蜂拥而出或留恋财物，要当机立断，披上浸湿的衣服或裹上湿毛毯、湿被褥勇敢地冲出去火灾袭来时要迅速疏散逃生，不可蜂拥而出或留恋财物，要当机立断，披上浸湿的衣服或裹上湿毛毯、湿被褥勇敢地冲出去Unit 7火灾袭来时要迅速疏散逃生，不可蜂拥而出或留恋财物，要当机立断，披上浸湿的衣服或裹上湿毛毯、湿被褥勇敢地冲出去火灾袭来时要迅速疏散逃生，不可蜂拥而出或留恋财物，要当机立断，披上浸湿的衣服或裹上湿毛毯、湿被褥勇敢地冲出去Vocabulary Success Online Listening Internet terms Reading Internet shopping L

2、anguage Review Conditionals Skills Presentations Case study KGV EuropeOverview 火灾袭来时要迅速疏散逃生，不可蜂拥而出或留恋财物，要当机立断，披上浸湿的衣服或裹上湿毛毯、湿被褥勇敢地冲出去火灾袭来时要迅速疏散逃生，不可蜂拥而出或留恋财物，要当机立断，披上浸湿的衣服或裹上湿毛毯、湿被褥勇敢地冲出去Technology is the knack of so arranging the world that we dont have to experience it.Max Frisch(1911 1991)Swiss a

3、rchitect,playwright and novelistQuotationsMax Frisch was a Swiss playwright and novelist.Frischs works focused on problems of identity,individuality,responsibility,morality,and political commitment.His use of irony is a significant feature of his post-war publications.Frisch was one of the founders

4、of Gruppe Olten.He was awarded the Neustadt International Prize for Literature in 1986.火灾袭来时要迅速疏散逃生，不可蜂拥而出或留恋财物，要当机立断，披上浸湿的衣服或裹上湿毛毯、湿被褥勇敢地冲出去火灾袭来时要迅速疏散逃生，不可蜂拥而出或留恋财物，要当机立断，披上浸湿的衣服或裹上湿毛毯、湿被褥勇敢地冲出去1.What goods or services do you buy over the Internet?What do you prefer not to buy?Starting UpDiscuss th

5、ese questions.2.What problems have you had buying on the Internet?What kind of products or services are best sold on the Net?3.Are there any things which could not or should not be sold on the Net?4.What are the risks of e-commerce for a)the companies involved?b)their customers?火灾袭来时要迅速疏散逃生，不可蜂拥而出或留

6、恋财物，要当机立断，披上浸湿的衣服或裹上湿毛毯、湿被褥勇敢地冲出去火灾袭来时要迅速疏散逃生，不可蜂拥而出或留恋财物，要当机立断，披上浸湿的衣服或裹上湿毛毯、湿被褥勇敢地冲出去 Success onlineA7.1 Listen to the first part of the interview with Jeff Kimbell,Marketing Director Europe,for Dell,and complete the sentences below.Listening1.Dell has a.with its customers.2.They dont use.to sell

7、their goods.3.They offer.to customers to help customers make a.4.Customers can buy a system.direct relationshipdistributors informationpurchasing designonline7.1 mp3火灾袭来时要迅速疏散逃生，不可蜂拥而出或留恋财物，要当机立断，披上浸湿的衣服或裹上湿毛毯、湿被褥勇敢地冲出去火灾袭来时要迅速疏散逃生，不可蜂拥而出或留恋财物，要当机立断，披上浸湿的衣服或裹上湿毛毯、湿被褥勇敢地冲出去 Success onlineB7.2 Listen

8、to the second part of the interview and give four reasons why Dell has been successful doing business online.ListeningThey have direct relationships with their customers.They hear first-hand from their customers about what information they want and how they want to interact with Dell.They provide in

9、formation enabling customers to compare different technologies and give information about promotional offers.They have developed customised webpages for large corporate customers offering a customised service and customised prices.7.2 mp3火灾袭来时要迅速疏散逃生，不可蜂拥而出或留恋财物，要当机立断，披上浸湿的衣服或裹上湿毛毯、湿被褥勇敢地冲出去火灾袭来时要迅速

10、疏散逃生，不可蜂拥而出或留恋财物，要当机立断，披上浸湿的衣服或裹上湿毛毯、湿被褥勇敢地冲出去Success onlineC7.3 Listen to the final part of the interview and say if the following statements are true or false.Listening1.People will be less worried about security.2.People will still want to go to shops to touch and feel products.3.Advances in tech

11、nology will encourage people to shop online.DDo you agree with the statements in Exercise C above?TrueTrueFalse7.3 mp3火灾袭来时要迅速疏散逃生，不可蜂拥而出或留恋财物，要当机立断，披上浸湿的衣服或裹上湿毛毯、湿被褥勇敢地冲出去火灾袭来时要迅速疏散逃生，不可蜂拥而出或留恋财物，要当机立断，披上浸湿的衣服或裹上湿毛毯、湿被褥勇敢地冲出去AWe often use the words and phrases below to talk about e-commerce.Check t

12、hat you understand their meaning.Use a dictionary to help you.Internet terms Vocabularybrowse directories hits keyword locate Net online search search engines site surfers trafficbrowse:to look through a series of web pages,perhaps those of a particular site,or ones found by a search engine relating

13、 to a particular topic.directories:lists of sites of similar organisations,or of sites with information on particular topics.hits:the number of visits that a particular site receives or the sites found by a search engine that contain the key word you entered.火灾袭来时要迅速疏散逃生，不可蜂拥而出或留恋财物，要当机立断，披上浸湿的衣服或裹上

14、湿毛毯、湿被褥勇敢地冲出去火灾袭来时要迅速疏散逃生，不可蜂拥而出或留恋财物，要当机立断，披上浸湿的衣服或裹上湿毛毯、湿被褥勇敢地冲出去A Vocabularykey word:a word that you enter into a search engine in order to find sites with web pages that contain this word.locate:find information,a site,etc.that you are looking for.Net:another word for Internet.online:used as an

15、adjective or adverb to talk about activities related to the Internet.search:to look for particular information or a particular site,or the act of looking for it.browse directories hits keyword locate net online search search engines site surfers trafficWe often use the words and phrases below to tal

16、k about e-commerce.Check that you understand their meaning.Use a dictionary to help you.Internet terms 火灾袭来时要迅速疏散逃生，不可蜂拥而出或留恋财物，要当机立断，披上浸湿的衣服或裹上湿毛毯、湿被褥勇敢地冲出去火灾袭来时要迅速疏散逃生，不可蜂拥而出或留恋财物，要当机立断，披上浸湿的衣服或裹上湿毛毯、湿被褥勇敢地冲出去Asearch engines:sites like Google,Yahoo,AltaVista,etc.that allow you to find other sites

17、with the information you are looking for by entering key words or expressions.site:a series of related screens with information about a subject,organisation,etc.surfers:people who go and look at different sites,perhaps in a random way with no particular purpose in mind.traffic:the number of people l

18、ooking at a site in a particular period.Vocabularybrowse directories hits keyword locate net online search search engines site surfers trafficWe often use the words and phrases below to talk about e-commerce.Check that you understand their meaning.Use a dictionary to help you.Internet terms 火灾袭来时要迅速

19、疏散逃生，不可蜂拥而出或留恋财物，要当机立断，披上浸湿的衣服或裹上湿毛毯、湿被褥勇敢地冲出去火灾袭来时要迅速疏散逃生，不可蜂拥而出或留恋财物，要当机立断，披上浸湿的衣服或裹上湿毛毯、湿被褥勇敢地冲出去B VocabularyTopsite is a service that helps companies improve their e-commerce business.Use the words and phrases above to complete this promotional page from its website.Has your company started doin

20、g business on the.1?Have you spent thousands on a website,more money to register it with all the major.2,but youre still getting little or no.3?If the answer is yes,then you need Topsite.The Topsite service places your.4 at the very top of the major search engine listings.So when people do a.5 for a

21、.6 associated with your business or product,your siteautomatically receives many more.7.Whats more,Topsite delivers targeted visitors.These are not.8 whove already visited 35.9 shopping sites,but people whove actually done a search for your business.Remember,we guarantee to achieve top rankings for

22、your company on the most highly travelled search engines,portals and.10.So when your potential customers.11 the Internet,we make sure they can.12 your website.Netsearch enginestrafficsitesearchhitskey wordsurfersonlinedirectoriesbrowselocate Internet terms 火灾袭来时要迅速疏散逃生，不可蜂拥而出或留恋财物，要当机立断，披上浸湿的衣服或裹上湿毛

23、毯、湿被褥勇敢地冲出去火灾袭来时要迅速疏散逃生，不可蜂拥而出或留恋财物，要当机立断，披上浸湿的衣服或裹上湿毛毯、湿被褥勇敢地冲出去CDiscuss these questions.1 Which search engines do you use?2 What makes a website easy or difficult to use?Why?3 What do you like about the sites you visit regularly?4 How much time do you spend browsing on the Net?5 How can businesses

24、 make sure their websites receive more hits than their competitors?Vocabulary Internet terms 火灾袭来时要迅速疏散逃生，不可蜂拥而出或留恋财物，要当机立断，披上浸湿的衣服或裹上湿毛毯、湿被褥勇敢地冲出去火灾袭来时要迅速疏散逃生，不可蜂拥而出或留恋财物，要当机立断，披上浸湿的衣服或裹上湿毛毯、湿被褥勇敢地冲出去InternetShoppingAWhats the difference between a bricks and mortar and an online retailer?Can you gi

25、ve an example of each?ReadingA bricks and mortar is a traditional business with a shop(perhaps on the high street or in a shopping centre)which customers can visit in person in order to choose and buy the goods they want.Examples would include any high-street store which doesnt sell online.An online

26、 retailer sells goods through a website on the Internet.Increasingly many business have both high-street shops and websites through which they sell their goods.However,Amazon and Dell are examples of pure online retailers which have no shops.火灾袭来时要迅速疏散逃生，不可蜂拥而出或留恋财物，要当机立断，披上浸湿的衣服或裹上湿毛毯、湿被褥勇敢地冲出去火灾袭来

27、时要迅速疏散逃生，不可蜂拥而出或留恋财物，要当机立断，披上浸湿的衣服或裹上湿毛毯、湿被褥勇敢地冲出去InternetShopping ReadingBWhat do you know about these companies:Amazon,eBay,B Sears Roebuck?Amazon is an online retailer,best known for selling books,videos and DVDs.Since it was launched in 1995,Amazon has become the biggest online retailer in the w

28、orld,with a customer base of over 10 million.The company has revenues of over$4 billion,growing by more than 20%a year.It is now diversifying into other areas,including electronic goods,food and clothing.火灾袭来时要迅速疏散逃生，不可蜂拥而出或留恋财物，要当机立断，披上浸湿的衣服或裹上湿毛毯、湿被褥勇敢地冲出去火灾袭来时要迅速疏散逃生，不可蜂拥而出或留恋财物，要当机立断，披上浸湿的衣服或裹上湿

29、毛毯、湿被褥勇敢地冲出去InternetShopping ReadingBWhat do you know about these companies:Amazon,eBay,B Sears Roebuck?eBay is an extremely popular online auction house.People register with eBay to buy and sell goods online.Goods can be bought by posting the highest bid within a set period of time or sometimes by

30、paying the asking price up front.Sellers can display photographs of the things they want to sell on the website and buyers can ask questions of the sellers about the goods on offer.Both new and second hand goods are sold on eBay.火灾袭来时要迅速疏散逃生，不可蜂拥而出或留恋财物，要当机立断，披上浸湿的衣服或裹上湿毛毯、湿被褥勇敢地冲出去火灾袭来时要迅速疏散逃生，不可蜂拥

31、而出或留恋财物，要当机立断，披上浸湿的衣服或裹上湿毛毯、湿被褥勇敢地冲出去InternetShopping ReadingBWhat do you know about these companies:Amazon,eBay,B Sears Roebuck?Sears Roebuck is a large American department store with branches in major cities throughout the United States.It was founded in 1886 by Richard Sears who decided to sell w

32、atches in order to supplement his income as a station agent.To begin with the company only sold watches and jewellery from its store in Chicago.It is now one of the best-known department stores in the world and sells awide range of products from clothing and housewares to electronic goods and comput

33、ers.火灾袭来时要迅速疏散逃生，不可蜂拥而出或留恋财物，要当机立断，披上浸湿的衣服或裹上湿毛毯、湿被褥勇敢地冲出去火灾袭来时要迅速疏散逃生，不可蜂拥而出或留恋财物，要当机立断，披上浸湿的衣服或裹上湿毛毯、湿被褥勇敢地冲出去InternetShopping ReadingCMatch the summaries below to the first six paragraphs of the article.a)People mistakenly thought that Internet sales would take sales away from traditional stores.

34、b)A large number of Internet companies were unsuccessful.c)A well-known American retailer is getting an increasing amount of revenue from online sales.d)The largest online sellers are well-established businesses.e)Consumers are taking advantage of the new partnerships by shopping online but using tr

35、aditional retailers to collect their goods.f)Some well-known Internet companies have joined with established companies to sell a wide range of products.Paragraph 3Paragraph 1 Paragraph 6 Paragraph 2Paragraph 5Paragraph 4火灾袭来时要迅速疏散逃生，不可蜂拥而出或留恋财物，要当机立断，披上浸湿的衣服或裹上湿毛毯、湿被褥勇敢地冲出去火灾袭来时要迅速疏散逃生，不可蜂拥而出或留恋财物，要

36、当机立断，披上浸湿的衣服或裹上湿毛毯、湿被褥勇敢地冲出去InternetShopping ReadingDNow read the rest of the article and answer the questions below.1 What issues should traditional retailers consider before going online?Online selling requires heavy investment.Choices need to be made about whether to run the operations themselves

37、 or whether to outsource them.They need to decide whether to use the same sourcing model from the same factories and whether to have different distribution centres.火灾袭来时要迅速疏散逃生，不可蜂拥而出或留恋财物，要当机立断，披上浸湿的衣服或裹上湿毛毯、湿被褥勇敢地冲出去火灾袭来时要迅速疏散逃生，不可蜂拥而出或留恋财物，要当机立断，披上浸湿的衣服或裹上湿毛毯、湿被褥勇敢地冲出去InternetShopping ReadingDNow

38、 read the rest of the article and answer the questions below.2 What facts show that a)Tesco and b)Rakuten have been highly successful in selling online?Tescos online grocery business is the biggest in the world and it has helped another supermarket chain to set up an Internet operation.Rakuten is th

39、e biggest e-commerce site in Japan.The number of its shops has increased from 13 to over 10,000.Its share of the e-commerce market is three times bigger than that of its nearest rival.火灾袭来时要迅速疏散逃生，不可蜂拥而出或留恋财物，要当机立断，披上浸湿的衣服或裹上湿毛毯、湿被褥勇敢地冲出去火灾袭来时要迅速疏散逃生，不可蜂拥而出或留恋财物，要当机立断，披上浸湿的衣服或裹上湿毛毯、湿被褥勇敢地冲出去Internet

40、Shopping ReadingDNow read the rest of the article and answer the questions below.3 According to Federico Marchetti,what do Internet businesses need to do to be successful?They need to get the technology and the orders right,but also have to provide fun and entertainment,making shopping online a nice

41、 experience for the customer.They always have to be doing something interesting and something different to attract customers.火灾袭来时要迅速疏散逃生，不可蜂拥而出或留恋财物，要当机立断，披上浸湿的衣服或裹上湿毛毯、湿被褥勇敢地冲出去火灾袭来时要迅速疏散逃生，不可蜂拥而出或留恋财物，要当机立断，披上浸湿的衣服或裹上湿毛毯、湿被褥勇敢地冲出去InternetShopping ReadingEMatch the following word partnerships.1 di

42、stribution2 online3 designer4 deliverya)labelsb)chargec)retailingd)centre5 supermarket6 shopping7 auction8 mail-ordere)cataloguef)housesg)chainsh)mall火灾袭来时要迅速疏散逃生，不可蜂拥而出或留恋财物，要当机立断，披上浸湿的衣服或裹上湿毛毯、湿被褥勇敢地冲出去火灾袭来时要迅速疏散逃生，不可蜂拥而出或留恋财物，要当机立断，披上浸湿的衣服或裹上湿毛毯、湿被褥勇敢地冲出去Check your answers in the article.Complete

43、 the following sentences with one of the word partnerships above.1.Unless you collect the goods from the retail store,there is an additional.2.Sothebys and Christies are probably the most famous.in the world.Their sales of antiques and paintings are legendary.3.In the US many people spend the whole

44、day at their local.because it is easy to park and you can buy everything there.4.Some traditional businesses have found that they can make a lot of money from.with a small investment in an easy-to-use website.5.These days many.sell not only food,but also services such as insurance and banking.6.Good

45、s mand premium prices in the shops.7.From our.just outside Paris we supply a network of wholesalers across Europe.8.Many people like the convenience of ordering goods from home using a.delivery chargeauction houseshopping mallonline retailingsupermarket chainsFInternetShopping Readingdesigner labels

46、distribution centremail-order catalogue火灾袭来时要迅速疏散逃生，不可蜂拥而出或留恋财物，要当机立断，披上浸湿的衣服或裹上湿毛毯、湿被褥勇敢地冲出去火灾袭来时要迅速疏散逃生，不可蜂拥而出或留恋财物，要当机立断，披上浸湿的衣服或裹上湿毛毯、湿被褥勇敢地冲出去InternetShopping ReadingGDiscuss these statements.1.All retailers will have to sell online.2.There is no safe way of buying goods online.3.Online busines

47、ses will never be able to guarantee delivery on time because they rely on postal services.4.Some products and services cannot be sold online.火灾袭来时要迅速疏散逃生，不可蜂拥而出或留恋财物，要当机立断，披上浸湿的衣服或裹上湿毛毯、湿被褥勇敢地冲出去火灾袭来时要迅速疏散逃生，不可蜂拥而出或留恋财物，要当机立断，披上浸湿的衣服或裹上湿毛毯、湿被褥勇敢地冲出去Conditionals Language reviewThere are many differen

48、t types of conditional sentence:First conditional:If we get that designer,well have a winning team.Second conditional:If we relaunched our website,wed get better results.Third conditional:If wed prepared properly,we wouldnt have lost the contract.Zero conditional:When markets crash,everyone suffers.

49、The following are also examples of conditional sentences:Lose that password and well never be able to access that file again.Tell us what you need to get the job done and youll have it.Should you need any further information,please contact our helpline.Had the market conditions been better,the share

50、 offer would have been a success.Given time,our factory can meet all those orders.火灾袭来时要迅速疏散逃生，不可蜂拥而出或留恋财物，要当机立断，披上浸湿的衣服或裹上湿毛毯、湿被褥勇敢地冲出去火灾袭来时要迅速疏散逃生，不可蜂拥而出或留恋财物，要当机立断，披上浸湿的衣服或裹上湿毛毯、湿被褥勇敢地冲出去Conditionals Language reviewIf you(or we)lose that password,well never be able to access that file again.If yo