教育专题：M4Unit1Readingadvertisements.pptx

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1、 Step 1:Lead In Task 1:A Slogan Guessing game 1.Just do it Nike 只管去做只管去做 Step 1:Lead In Task 1:A Slogan Guessing Game 2.The choice of a new generation.Coke Pepsi-cola Step 1:Lead In Task 1:A Slogan Guessing Game 3.Tides in,dirts out.有汰渍，没污渍。This poster is trying to teach people not to take _.drugs 毒

2、品毒品 Step 1:Lead InTask 2:Pair Discussion A good advertisement can be A good advertisementclearly expressed creative attractiveeffectivepersuasiveeasy to understandimpressiveinformative 有说服力的有说服力的信息量大的信息量大的Reading strategy:reading expository writing（说明文）（说明文）introduction of subjectsupporting detailsc

3、onclusiona subjectkspztrP1:P2:what is an ad?P3:Does an ad tell the truth?P4:PSAP5:Introduction of adsSupporting detailsconclusion Reading StrategyHow to read an expository writingPart 1:Part 2:Part 3:All these details(细节细节)are written to support the subject(topic):ads!Step 2:Careful Reading PSACAPSA

4、CAPSACAWhich do they belong to,CAs or PSAs?Read Paras 12:the introduction of the Subject:_ Supporting details(or examples):(1)_ (2)_ Conclusion:_Even if an ad does not lie,it doesnt mean it is atogether innocentBright-teeth fights bad breath！（！（？）？）We must not fall for this kind of trick.You are pro

5、ud of your cooking,so shouldnt you buy the very freshest food?Take Para 3(Does an ad tell?)for example:亮齿牌牙膏挑战口臭！亮齿牌牙膏挑战口臭！Subject:_ supporting details:(match the idea with its example)1_ 2_ 3 _ Conclusion:_ PSAs are made to serve the public.We can learn a lot from them.Para 4 Take Public service ad

6、s(PSAs)for example:Smoking is committing suicide slowly.Yes to life,no to drugs.Project Hope-schoolingevery child.Knowledge changes life.1)to deal with widespread social concerns2)to encourage people to support public service projects 3)to teach how to live healthy livesPara 5 Critical thinking:Your

7、 IdeasuWhats the authors attitude towards advertisements?uWhats your attitude towards advertisements?Accept advertisements as a part of our life.Be smart and critical评判性的评判性的to them.Collect wonderful ideas from ads.When it comes to ads,we must all use our intelligence and not be a slave to them!Step

8、 3Step 3Reading for more detailsReading for more detailsRead the following sentences and decide whether they are true(T)or false(F).Most people are not aware of how many ads are around them.Advertisements are always meant to promote a product or service.PSAs are only found in newspaper and on TV.PSA

9、s and commercials ads use some of the same methods.Commercial ads can often give us valuable information about how to live our lives.An ad warning people against smoking is an example of a PSA.C2.Read the article once more and find the answers to the following questions.1)Where are advertisements us

10、ually found?2)What is the major distinction between commerical advertisements and PSAs?3)Why are some of the advertisements clever according to the article?4)When did China begin a nationwide public service advertising campaign?5)Why should we follow the advice in PSAs?1.They are usually found in ne

11、wspapers,magazines,on the internet,radio and television.2.A commercial advertisement is one which someone has paid for to advertise a product or service,while a piblic service advertisement is often run for free,and is meant to educate people about health,safety,or any other problem that affects pub

12、lic welfare.3.Because even if an ad does not lie,it does not mean it is altogether innocent.4.In 1996.5.Because PSAs are meant to benefit the piblic,and by following the advice in PSAs,we can often learn a lot.Step 4:Critical Thinking Does advertising play a positive or negative role in our daily li

13、fe?Group workhelpful sentence patterns1.I am strongly in favor of/I support the idea that 2.For one thing,for another3.The reason why is that4.In my view/opinion;/As far as I am concerned,I Step 4:Critical Thinking Advantages&disadvantages of ads.Advantages&disadvantages of ads.PositiveNegative Prov

14、ide information about latest products.Mislead customers or cheat them of money.Increase sales by repeated advertising.Give false or incorrect information.Cut costs of newspapers and make them cheaper.Take too much time or space on TV or newspapers.Make the public aware of social problems.Make teenagers want things that are bad for them.THANKS