教育专题：M4U1welcometotheunit&reading.ppt

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1、Unit OneDo these advertisements attract your attention?Why or why not?Where can we get advertisements?There are two basic types of advertisements.Commercial ads(商业广告商业广告)Public service ads(公益广告公益广告)Read and enjoy the following advertisements and decide which are PSAs and which are CAs.What kinds of

2、ads do you know?Earth Day!Every Day!(4.22)No business too small,no problems too big.(IBM)Obey your thirst.(Sprite)There is hope for us all.The relentless pursuit of perfection!We have only one earth.Just do it.Feel the new space.Yes to life!No to drugs!知道什么是加速度吗知道什么是加速度吗?-雷诺雷诺汽车广告汽车广告Guess what are

3、the ads for?每个时刻，都有我与你为伴每个时刻，都有我与你为伴雀巢咖啡广告雀巢咖啡广告让鸟妈妈等了一生的孵化让鸟妈妈等了一生的孵化-爱普生打印机爱普生打印机广广告告妙妙语语 趁早下趁早下趁早下趁早下 斑斑斑斑，请勿，请勿，请勿，请勿 痘痘痘痘 留留留留 六神有主六神有主六神有主六神有主 一家无忧一家无忧一家无忧一家无忧 上上下下的享受！上上下下的享受！上上下下的享受！上上下下的享受！众里寻他千百度，想要几度就几度众里寻他千百度，想要几度就几度众里寻他千百度，想要几度就几度众里寻他千百度，想要几度就几度 沟通从心开始沟通从心开始沟通从心开始沟通从心开始 情系中国结情系中国结情系中国结情

4、系中国结,连通四海心连通四海心连通四海心连通四海心 千里音缘一线牵千里音缘一线牵千里音缘一线牵千里音缘一线牵 新飞广告做的好，不如新飞冰箱好新飞广告做的好，不如新飞冰箱好新飞广告做的好，不如新飞冰箱好新飞广告做的好，不如新飞冰箱好 人类失去联想人类失去联想人类失去联想人类失去联想,世界将会怎样世界将会怎样世界将会怎样世界将会怎样?牙好牙好牙好牙好,胃口就好胃口就好胃口就好胃口就好,吃嘛嘛香吃嘛嘛香吃嘛嘛香吃嘛嘛香!真诚到永远真诚到永远真诚到永远真诚到永远 超越期望超越期望超越期望超越期望,超越自我超越自我超越自我超越自我 化妆品广告化妆品广告化妆品广告化妆品广告 六神特效花露水六神特效花露水六

5、神特效花露水六神特效花露水 三菱电梯三菱电梯三菱电梯三菱电梯 伊莱克斯冰箱伊莱克斯冰箱伊莱克斯冰箱伊莱克斯冰箱 中国移动中国移动中国移动中国移动 中国联通中国联通中国联通中国联通 中国电信中国电信中国电信中国电信 新飞冰箱新飞冰箱新飞冰箱新飞冰箱 联想电脑联想电脑联想电脑联想电脑 蓝天六必治蓝天六必治蓝天六必治蓝天六必治 中国中国中国中国 海尔海尔海尔海尔 中华轿车中华轿车中华轿车中华轿车Some other PSAsRead the passage and answer the questions:1)Where are advertisements most commonly found?

6、2)What is the difference between commercial advertisements and public service advertisements?Billboards,newspapers,magazines,the Internet,radio and Billboards,newspapers,magazines,the Internet,radio and television are the most common places to find ads.television are the most common places to find a

7、ds.A commercial advertisement is one which someone has A commercial advertisement is one which someone has paid for to promote a product or service.PSAs are often paid for to promote a product or service.PSAs are often placed for free,and intended to educate people about placed for free,and intended

8、 to educate people about health,safety,or any other issue which affects public health,safety,or any other issue which affects public welfare.welfare.3)Why are some of the advertisements clever according to the article?4)When did China begin a nationwide public service advertising campaign?5)Why shou

9、ld we follow the advice in PSAs?Because most advertisements dont tell you the complete truth even if they dont lie.In 1996.Because all of the PSAs are meant to be helpful,and we can often learn a lot by following the advice they give.Read the following sentences and decide whether they are true or f

10、alse according to the article1)Advertisements are found in many places.()2)PSAs are only found in newspapers.()3)All advertisements tell the complete truth.()4)PSAs and commercial ads use some of the same methods.()5)Commercial ads can often give us some valuable information about how to live our li

11、ves.()6)An ad warning people against smoking is an example of a PSA.()T TT TT TF FF FF FWhat do you think they mean?1.persuasive 1.persuasive a.a.sending(children)to school sending(children)to school2.promote 2.promote b.b.able to make someone able to make someone believe something believe something

12、3.intended 3.intended c.c.meant or planned to do meant or planned to do4.be aware of d.killing oneself4.be aware of d.killing oneself5.cures 5.cures e.e.help a thing or an idea help a thing or an idea become popular become popular6.nationwide 6.nationwide f.f.know or realize know or realize7.schooli

13、ng 7.schooling g.g.makes an ill person better makes an ill person better or solve a problem or solve a mitting suicide mitting suicide h.h.happen throughout a country happen throughout a countryb be ec cf fg gh ha ad dRead the passage again and decide the main ideas for each paragraph after discussi

14、on.Para1 Para2 Para3 Para4Para 5Conclusion:be smart about advertisementsConclusion:be smart about advertisementsAdvertisements Advertisements are are important important and and popular popular in in our our daily daily life.life.We have two types of advertisements in all kinds of media.We have two

15、types of advertisements in all kinds of media.We should not believe all the advertisements.We should not believe all the advertisements.Public service ads always tell us the truth.Public service ads always tell us the truth.DiscussionWhats your opinion of advertisements?Doing business without advert

16、isements is like winking at a Doing business without advertisements is like winking at a girl in the dark.You know what you are doing,but nobody girl in the dark.You know what you are doing,but nobody else does.else does.-Stewart H.Britt -Stewart H.Britt做生意没广告犹如在黑暗向女孩使眼色你知道你在做什做生意没广告犹如在黑暗向女孩使眼色你知道你在

17、做什做生意没广告犹如在黑暗向女孩使眼色你知道你在做什做生意没广告犹如在黑暗向女孩使眼色你知道你在做什么，但没有其他人知道么，但没有其他人知道么，但没有其他人知道么，但没有其他人知道 布列特布列特布列特布列特You can tell the ideals of a nation by its advertisements.You can tell the ideals of a nation by its advertisements.-Norman Douglas -Norman Douglas从一个国家的广告可以看出这个国家的理想从一个国家的广告可以看出这个国家的理想从一个国家的广告可以看出这个国家的理想从一个国家的广告可以看出这个国家的理想 道格拉斯道格拉斯道格拉斯道格拉斯美丽的罂粟花美丽的罂粟花,罪恶的果实罪恶的果实