InternationalHealthcareCongresses国际医药会议.ppt

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1、51st ICCA CongressInternational Congress and Convention Association.Twitter:#ICCA12Sessionsponsoredby:International Healthcare Congresses:funding issues,compliance,pharma guidelines,and Continuing Medical Education big changes,big dangers,big opportunities?(WE103)51stICCACONGRESS-SanJuan,PuertoRicoW

2、ednesday October 24,2012International Congress and Convention Association.Twitter:#ICCA12John T.McLoughlinChairman Eucomed Compliance PanelHealthcare ConferencesEthics and ComplianceInternational Congress and Convention Association.Twitter:#ICCA12European Medical Technology Industry Association(EUCO

3、MED)is composed of:62 Direct Corporate Members26 National Associations5 Associated National Members22,500 business which are“indirect”members via their national associationsWhat is Eucomed?International Congress and Convention Association.Twitter:#ICCA12Primary goals:Engage with European regulators,

4、politicians and other policy makers to develop and propose patient-centered policies that enable people to live healthy and productive lives and provide solutions that significantly drive the productivity and efficiency of healthcare systems.Demonstrate the value of medical technologyProvide members

5、hip servicesPromote Ethical Business PracticesEUCOMEDS GOALSInternational Congress and Convention Association.Twitter:#ICCA12In September 2008 Eucomed revised its code of ethics which is now called the Eucomed Code of Ethical Business Practice(the“Eucomed Code”)As part of the Code,Eucomed has also p

6、roduced a Guidance Document(Q&A)which is updated periodically and which explains the Code in more detail through a series of Questions and AnswersEthics&Compliance Resources:Eucomed Code of Ethical Business PracticeInternational Congress and Convention Association.Twitter:#ICCA12The Eucomed Code cov

7、ers all types of interactions with healthcare professionals(HCPs),including research and consulting agreements,gifts as well as the sponsorship of healthcare professionals to attend company events and third party professional and educational conferences.It applies to direct and indirect Eucomed memb

8、ers.National Associations must incorporate the provisions of the Eucomed Code into their own codes.Scope of the Eucomed CodeInternational Congress and Convention Association.Twitter:#ICCA12Independent body created by Eucomed to ensure consistent interpretation of the Eucomed Code of Ethical Business

9、 PracticesComplaint resolution and enforcement functionSupervise the EthicalMedtech Conference Vetting System created by Eucomed and managed by a Compliance OfficerThe Eucomed Compliance PanelInternational Congress and Convention Association.Twitter:#ICCA12The problem was that every Eucomed member c

10、ompany had to make its own decision as to whether or not a conference was compliant with the Eucomed CodeTo solve this problem,the Eucomed Board created a centralised decision-making system under the supervision of the Compliance Panel to assess third party educational conferencesThe Board also deci

11、ded not to follow the EFPIA route-The Eucomed EthicalMedtech Conference Vetting decisions are binding on Eucomed membersNeed for a single conference vetting systemInternational Congress and Convention Association.Twitter:#ICCA12The system operates independently of Eucomed to ensure objectivity in co

12、nference assessmentsSeparate website&visual identity:Pilot phase began on March 21,2012The full operational phase started on October 1,2012Assessment decisions are made by the EthicalMedTech Compliance OfficerThe Conference Vetting System(CVS)International Congress and Convention Association.Twitter

13、:#ICCA12Eucomed members:Direct corporate membersNational associationsAssociated national associationsConference organizersIncluding medical and scientific societies Members of the national associations(indirect members)have to file a submission through their national associationExtension of the CVS

14、will take place over timeWho can submit conferences for assessment?International Congress and Convention Association.Twitter:#ICCA12Currently only European conferencesParticipants from more than one European countryEurope:EEA countries(EU 27+Iceland,Liechtenstein,Norway)SwitzerlandAssociate members

15、countries(Russia,Turkey and the Middle EastN.B:The Compliance Panel may,exceptionally and at its discretion,extend the scope to national and/or international conferences.What conferences are subject to assessment?International Congress and Convention Association.Twitter:#ICCA12Geographic Location&Co

16、nference venuesScientific ProgramHospitality,Social Events and EntertainmentAccommodationsSpouses,partners,family and guestsBrochures and CommunicationsThe Assessment CriteriaInternational Congress and Convention Association.Twitter:#ICCA12The Eucomed EthicalMedTech Conference Vetting System will be

17、 extended shortly to allow conference organizers to obtain“pre-clearance”of conference geographic locations and facility venues.The Pre-Clearance submission may be made years in advance of a conference in order for conference organizers to make sure that before contractually committing themselves(an

18、d the organizations that they represent),the geographic location and facility venues are compliant with the Eucomed Code.PRE-CLEARANCE OF LOCATION&VENUEInternational Congress and Convention Association.Twitter:#ICCA12Inform the superiors or organizations who employ the sponsored healthcare professio

19、nals about the financial support provided to attend a conferenceComply with other provisions of the Eucomed Code not covered by the Conference Vetting SystemAvoid any conduct which gives the appearance of being inappropriate Comply with local laws,regulations and codes of conductWhat Companies Must

20、DoInternational Congress and Convention Association.Twitter:#ICCA12Complaints regarding alleged violations of the Eucomed Code are handled in the first instance by National Association Compliance Panels.National Association Compliance Panels and parties to a complaint procedure may refer questions o

21、f interpretation of the Eucomed Code to the Eucomed Compliance Panel during the complaint procedure or after the National Panel has issued a ruling.Sanctions may include:inspection and audit of the offending company,the recovery of items given in connection with the promotion of products,publication

22、 of corrective information,withdrawal of accreditation by the National Association or Eucomed.Publication of Panel decisionsCOMPLAINTS AND SANCTIONSInternational Congress and Convention Association.Twitter:#ICCA12Martin N.JensenIPCAA Vice PresidentInternational Congress and Convention Association.Tw

23、itter:#ICCA12Formed in 1989,originally as the European Pharmaceutical Congress Advisory Association(EPCAA)First active members-Astra,Bayer,Ciba-Geigy,Glaxo,Hoechst,ICI,Janssen,Organon,Roche,Sandoz,Schering and SmithKline Beecham.Today,70%of world healthcare market(IMS)represented via most major glob

24、al pharmaceutical companies80 percentage of member companies are EU based rest is US or Japan based,although all members are truly globalHistory of IPCAAInternational Congress and Convention Association.Twitter:#ICCA12Dissemination of information Interaction within healthcare meetings industryTherap

25、eutic area task forces Education sessions,workshops etcReview and reporting on regulatory issuesMonitoring and review of congress-related CME developmentsIPCAA activity is increasingly involved in aspects of compliance communication,education,reporting etcIPCAA regular activityInternational Congress

26、 and Convention Association.Twitter:#ICCA12International Meetings organised by 3rd parties are always subject to pharmaceutical industry codes.The type of internal meeting may influence rules to be followed:e.g.medical advisory board,research meetings etc.involving HCPs,are always subject to complia

27、nce rulesIndividual corporate policies may also impact:internal company meetings may be run according to company compliance rules and/or official compliance guidelinesInternal vs external meetings:is there a distinction?International Congress and Convention Association.Twitter:#ICCA12CommunicationHe

28、althcare Congress GuidelinesInternal(members)and external presentationsIncreased Exchange with medical associations and othersEducationIPCAA seminars/workshops most recently March 2012 next in April 2013Participation in joint activities IAPCO,HCEAInteractionEFPIA,IFPMA,EUCOMED etc.Between IPCAA memb

29、ers compliance depts etcIPCAA and compliance:Spreading the wordInternational Congress and Convention Association.Twitter:#ICCA12In-Consistency use of compliance within IPCAA memberships companies EFPIAIFPMALocal Company complianceDelegate Aim for agreement to use only EFPIA or IFPMA codes at interna

30、tional eventsHCA(Healthcare Congress Alliance)IPCAAIAPCOHCEA IPCAA and compliance interpretation:complexityInternational Congress and Convention Association.Twitter:#ICCA12The guiding principle is responsible for promoting of educational science:Promote scientific education and networking in a compl

31、iant environmentEnsure that congress-related activities create a value for patientsEven dissemination of science through virtual/hybrid events and activities needs compliance,which must be communicated and understoodIPCAA and compliance:Is not just accommodation and destinationInternational Congress

32、 and Convention Association.Twitter:#ICCA12Company sponsored delegates vs individualNumber of individual delegates are increasingDelegate spendAverage industry sponsored delegates spend more per nightAverage individual delegate stays fewer nightsExhibition is changingDestination used to be Associati

33、on driven now it is delegate drivenTransparency3rd party suppliersDelegate spendChanges aheadInternational Congress and Convention Association.Twitter:#ICCA12Existing regulationVarious local regulationsPossible future obligationsEach company within the membership of EFPIA shall document and disclose

34、,direct and indirect,payments and transfers of value it makes to or for the benefit of healthcare professionals(HCPs/HCOs)Categories including:Donations and Grants;Sponsorship,Events and Hospitality;Fees for Service and Consultancy;Transparency ahead-Delegate Spend trackingInternational Congress and

35、 Convention Association.Twitter:#ICCA12Need to look at the start How is the congress booked How big is the congressWhich intermediates are involved tries to benefitSocieties&AssociationCVBPCOLocal PCO/DMCIPCAA recommend societies to work closely with CVBs form the start in order to obtain as many ro

36、oms as possible at“reasonable”rates in compliant hotels!Ideal Medical Congress?International Congress and Convention Association.Twitter:#ICCA124*hotels with business facilities at reasonable ratesDont try to sell something which is not what it isUnrated 5*Spa and Luxury properties are 5*properties

37、Spa and Luxury Think long term and strategicallyA congress is 3-4 daysPharmacuetical companies place meetings and events every day all year roundA wrongly priced congress can devalue your destination as a future host Think of the delegateWork very closely with the CVB they have(most often)gotten the

38、 business to the destination they will get you more businessWord of advise-to all suppliersInternational Congress and Convention Association.Twitter:#ICCA12For a copy of the IPCAA Healthcare Congress Guidelines,please visit 51st ICCA CongressInternational Congress and Convention Association.Twitter:

39、#ICCA12Sessionsponsoredby:International healthcare congresses Continuing Medical Education Challenges&opportunitiesLewis A.Miller,MS,CCMEPWentzMiller Global Services,LLCInternational Congress and Convention Association.Twitter:#ICCA12The way it is 28,000atEuropeanSocietyofCardiology2012Pharmapaidexp

40、ensesformanyInternational Congress and Convention Association.Twitter:#ICCA12The way it will beLivestreamingvideoandpodcastsDoctorsmeetinregionalsessionsorwatchathomeInternational Congress and Convention Association.Twitter:#ICCA121.We have advanced technology and skills for in-house and interactive

41、 web broadcasting2.We have advanced technology and skills for in-house interactivity but not via web3.We have limited technology and skills4.We have no technology or skills for interactivity What are your venues capabilities?International Congress and Convention Association.Twitter:#ICCA12Streaming

42、video goes anywhere in the worldWhy provide latest technology?International Congress and Convention Association.Twitter:#ICCA1285%of physicians in US&Europe use smartphones62%have tablets and more every dayTrend accelerating in rest of the worldWhy provide latest technology?International Congress an

43、d Convention Association.Twitter:#ICCA12Limits on physician time&moneyTravel costs up,income downWork pressures reduce time for meetingsAnd pharma may cut costs by sending fewer delegates to congressesWhy provide latest technology?International Congress and Convention Association.Twitter:#ICCA12Mark

44、eting/sales budgets are being cutNew products are very targeted to specialists and subspecialistsIn US,support for CME down from 53%to 37%of$2 billion annuallyTighter new International Code of Practice for the industryMore on reduced pharma supportInternational Congress and Convention Association.Tw

45、itter:#ICCA12More interactivityMore small group sessionsConnectivity to wider audience through technologyUse of Audience Response Systems in large meetingsAnd CME is moving away from giant lecture halls toward International Congress and Convention Association.Twitter:#ICCA121.Our group keeps up with

46、 trends in CME,both in format and purpose,so we can meet organizational needs2.We have some knowledge of CME trends but probably are not up to date3.We are not aware of any changesHowawareareyouofnewCMEgoals?International Congress and Convention Association.Twitter:#ICCA12Performance,not knowledge,i

47、s keyEvidence of knowledge change is no longer enoughThe new goal:Change physician behavior to improve patient careInternational Congress and Convention Association.Twitter:#ICCA121.State-of-the art technology in all meeting rooms to enablea.streaming video(webcasts)b.Audience Response Systemsc.Hand

48、s-on sessions on computersWhere are the opportunities for you?International Congress and Convention Association.Twitter:#ICCA122.Plenty of smaller rooms for a.Breakout sessions of 10-30 physiciansb.Hands-on workshopsc.Building relationshipsWhere are the opportunities for you?International Congress a

49、nd Convention Association.Twitter:#ICCA123.Simultaneous meetings in sites in the region,e.g.,US and Europe a.Broadcast live from the experts in central locationb.Technology to enable interactivityc.Archive for global distributionWhere are the opportunities for you?International Congress and Conventi

50、on Association.Twitter:#ICCA12Identify additional opportunities for marketing your capabilities Conduct research to determine a.Which new drugs are being developedb.For which specialty or subspecialty groups and their numbersc.Likelihood of local/regional presentations by pharmad.Contacts for sponso