MajorEnglishIIntroduction服装专业英语.ppt

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1、1Garment English I(Foundation of Apparel Merchandising in English)Zhang Xiaoliang/IvanVice Prof.FCT(HK Poly-U)MSc in QM(HK Poly-U)E-mail:QQ:1913074033Tel.No.:21.Teaching Aims (1st Terms:36 Hrs)(1)Garment English I aims at Foundation of Apparel Merchandising in English(2)Differences between Garment E

2、nglish and English Subject Aims in Major about GarmentFirst thinking about Garment,e.g.Pocket,patch pocket,welt pocket,etc.Aims in Language about English 3(3)Relative into different Major Subjects Garment ManufacturingPattern ConstructionMarketing Principle/Marketing StrategyManagement PrincipleSupe

3、rvisingClothing Industry EngineeringCAD/CAM(Computer Aided Design/Computer Aided Manufacturing)4Garment EnglishP.P.O/Production Planning&OrganizationKnowledge of MaterialKnitting WearFashion Design/Fashion IllustrationInternational TradingEconomicStatisticO5lCharcoal Drawing&Sketch素描与速写lColor Founda

4、tion 色彩基础lPlane Structure平面构成lSolid Structure立体构成lColor Structure彩色构成lFoundation about Body Creation形体朔造基础 lHistory of Costume about China&Foreign中外服装使lAnalysis of Fashion Trending服装流行分析Course:Fashion Design*Major S6lArt about Fashion Showing 时装表演艺术lFashion Showing&Organization服装表演与组织lGarment CAD 服装

5、CADlDesign of Graphic Art形象艺术设计lHandwork Art手工艺术lGarment Aesthetic服装美学lArt Enjoy艺术欣赏lArt of Garment Photograph服装摄影艺术lSketch&Color of Garment 服饰图案与色彩lArt of Fashion Sketch 服装画艺术lFashion Design服装设计学Course:Fashion Design*Major S7lConsume Psychology消费心理学lMarketing市场营销学lKnitting Wear 针织服装概论lPattern Const

6、ruction服装结构学lGarment Manufacturing成衣工艺学lModeling 立体裁剪lKnowledge of Material服装材料学lConspectus of Production Management 生产管理概论lPublic Relationship公共关系学lMajor English about Garment专业英语Subjects about Garment Course modules 82.Teaching Contents（1stTerm:36Hrs)lCHAPTER 1 GARMENT MATERIAL OPTIONS(6 Hrs)1.1 K

7、nowledge of Material1.2 Material Purchasing1.3 Handling of Problem FabriclCHAPTER 2 DESIGN AND PATTERN(6 Hrs)2.1 Fashion Design2.2 Fashion Trends2.3 Pattern Drawing2.4 Relative G9lCHAPTER 3 GARMENT MANUFACTURING(6 Hrs)3.1 Sample Manufacturing3.2 Production Sheet3.3 Garment Construction3.4 Flow Chart

8、 of Garment Manufacturing3.5 Relative G10lCHAPTER 4 QUALITY INSPECTION(6 Hrs)4.1 Quality Standards4.2 Measuring Methods4.3 Inspection Report4.4 Expression of Garment DefectslTutorial:Garment TermslReview&Exam:11lCHAPTER 5 APPAREL MARKETING AND(4 Hrs)5.1 Introduction5.2 Casual Wear Market in China5.3

9、 Case Analyzing-Baleno5.4 The Apparel Merchandising Cycle5.5 Relative G12lCHAPTER 6 PRACTICAL ENGLISH(2 Hrs)6.1 Chain-Stored English6.2 Telephone Conversation6.3 Business DemonstrationlCHAPTER 7 GOOD BUSINESS LETTER(4 Hrs)7.1 Introduction7.2 Envelope7.3 The Parts of Business Letters7.4 Model Letters

10、7.5 E-maillTutorial:Garment Terms Explaining&Style Description(2Hrs)lReview&E133.RequirementslGarment termslTerms NoteslAssignment or Tests(30%)lFinal Exam(70%)144.ImportancelGarment TermslGarment PartslGarment Style DescriptionslGlossary of Garment lCommerce Letter&E-maillO154.Reference InformationlTeaching Material:【ENTERPRISING FASHION ENGLISH】/实用服装专业英语lReference Books:【服装英语实用教材】中国纺织出版社【服装专业英语】中国纺织出版社lMagazine英文版服装杂志、企业英文版文件等lWebsite http:/