Unit 1 The mass media Extended reading 教案-高中英语牛津译林版（2020）选择性必修第二册.docx

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1、Book 2 Unit 1 The mass mediaExtended reading Advertising: the power of persuasion教学目标By the end of this section, students will be able to:1. understand how and why advertising persuades people into purchasing a product or service;2. analyze the writing techniques of the article;3. find out the techn

2、iques used in their favourite advertisement;4. explain their attitudes towards advertising tailored to individual customers needs.教学重难点1. To tell the writing techniques of the article;2. To explain their attitudes towards advertising tailored to individual customers needs.Step 1: Lead in1. Enjoy a s

3、hort videoQuestions: Are you familiar with this advertisement?Where does it appear?Have you ever purchased the product after watching the advertisement promoting it? Why? Step 2: PredictionAdvertising: the power of persuasionLook at the title and predict what the article will talk about.Step 3: Fast

4、 readingHow many paragraphs? What is the structure of the article? Fill in the mind map:Part 1 Para.1 Introduction Part 2 Para. 2-3 Relationship between advertising and mass mediaPara.2 HistoryPara.3 Reasons for advertising on mass mediaPart 3 Para. 4-6 Techniques used by advertisersPara.4 SlogansPa

5、ra.5 Brand ambassadorsPara.6Production placementPart 4 Para. 7 Future developmentStep 4:Intensive reading1. According to Paragraph 1, what is the purpose of advertising?2. Read Paragraphs 23, and answer the following questions.(1) How have advertising and the mass media developed hand in hand?(2) Wh

6、at is the purpose of a mass media advertising campaign?3. Read Paragraphs 46, and answer the following questions.(1) What is the power of memorable slogans?(2) What is a “brand ambassador”?(3) What types of mass media use product placement?4. Read Paragraph 7, and answer the following questions.(1)

7、What is the difference between advertising in the past and in the future?(2) What is the relationship between Paragraph 2 and Paragraph 7?Step5: Write a summary of the articleRefer to the five questions:1. What is advertising?2. What is the relationship between advertising and the mass media?3. What

8、 are the functions of advertising?4. How does advertising work?5. What is the future of advertising?Step6:Appreciation1. Look at the first and the last sentences in Paragraph 2, Paragraph 3 and Paragraph 6. What can you find?2. Answer the questions in Paragraph 4 and Paragraph 5. Why does the author

9、 ask questions to readers?3. Do you find the examples of advertisements in the article helpful? What other examples can you think of?4. Whats the authors attitude towards advertising?Step 7: Discussion1. What is your favourite advertisement? What techniques does it use to promote the product or service?2. What is your attitude towards advertising tailored to individual customers needs? Give reasons for your answer.Step 8:HomeworkRead and appreciate the excerpt of news writing on Page 62. 学科网（北京）股份有限公司