商务英语信函中负面信息的表达研究,英语论文.docx

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1、商务英语信函中负面信息的表达研究,英语论文摘 要 随着全球化的快速发展，各国间的贸易和业务沟通越来越普遍。作为一种普遍的沟通工具，商务英语信函在国际贸易中有着举足轻重的作用，恰当迂回地在商务英语信函中表示出负面信息，对企业来讲大有裨益。为了更有效、礼貌地表示出负面信息，本论文通过对模糊语、委婉语、礼貌原则、低调陈述、和间接表示出等理论的应用以及商务英语信函实例来研究分析商务信函中负面信息的表示出策略。 具体分析之后，根据建议方式表示出负面信息效果显着，目的明确。希望本论文的研究能为下面将详述理论的理解和促进负面信息的有效表示出并为国际贸易合作提供帮助。 本文关键词语 ： 商务英语信函,负面信息

2、,理论应用,实例。 Qi Lijun As the rapid development of globalization, the commerce among nations hasbecome widespread and business communication also turns out to be universal. Business English correspondence, as one of the most popular communication tools,plays an essential role in international business t

3、rade and it will be of great advantagefor enterprises to convey negative information in an appropriate and roundaboutmanner. In order to express negative information more effectively and politely, thisthesis researches on various kinds of strategies in business English correspondence bythe applicati

4、on of theories, including vague language, euphemism, politeness principle,understatement, and indirect approach, and the cases from business Englishcorrespondence. After the detailed analysis, the effect of the suggested ways ofexpressing negative information is identified and the realization of its

5、 purpose isspecific. It is hoped that the findings of this thesis will provide an insight into thetheories elaborated as below and facilitate the effective expression of negativeinformation and cooperation of international business trade. Key Words : business English correspondence; negative informa

6、tion; the applicationof theories; cases 。 Chapter One Introduction The integration of global economy is a general trend which cannot be halted, andthe exchange of politics, economy and technology becomes more and more frequent English, as a popular communication language, has become an important too

7、l used inbusiness English correspondence. In international trade activities, informationtransmission is ubiquitous and there are two aspects that can affect the receiving party,one is the content of information and the other is the way of expression. For thereceiver, information is roughly divided i

8、nto three parts, which are positive, neutraland negative information. Positive and neutral information can be expressed directly,but it is a plight for people to express and accept negative information. It is a fatalissue for enterprises to express negative information effectively and politely,other

9、wise it will affect the normal conduct of business activities or cause some unduedamage to the firm. Therefore, this thesis focuses on the topic of expressing negativeinformation in business English correspondence. It is not just the information content, but also the way of expression that decideswh

10、ether business partners can calmly accept that. Under the guidance of the followingtheories, including vague language, euphemism, politeness principle, understatement,and indirect approach, this paper applies authentic cases from business Englishcorrespondence to demonstrate the effects of thoughtfu

11、l expression of negativeinformation. Chapter Two Business English Correspondenceand Negative Information 。 It is inevitable to convey negative information to other parties when dealing withinternational businesses and the correspondence should be paid much more attention,for it is an effective and c

12、onvenient medium of exchanging messages. As for theimportance of business English correspondence and the inevitability of negativeinformation, the thesis centers on the two themes, bases on theoretical principle andputs forward diverse methods to convey information more accurately and effectively. 2

13、.1、 Business English correspondence 。 In recent decades, the dramatic development of international trade has beenachieved, and as one of the means of business communication, business Englishcorrespondence has been playing a decisive role in enhancing mutual understanding,establishing business approa

14、ch, exchanging business information, maintaining andpromoting good relationship, and facilitating the development of internationaleconomy. 【由于本篇文章为本科论文，如需全文请点击底部下载全文链接】 2.1.1、 Definition of business English corresponden. 2.1.2 、Writing principles of business E nglish correspondence . 2.2 、Negative i

15、nformation. 2.2.1、 Definition of negative inf orm ation. 2.2.2 、Writing significance of neg ative information Chapter Three The Expression of Negative Information in Business English Correspond e. 3.1、 Vague langau 3.1.1、 Definition of vague language 3.1.2 、Application of vague language . 3.2.1 、Def

16、inition of euphems. 3.2.2、 Application of euphemism 3.3 、Politeness principle. 3.3.1、 Definition of politeness principle. 3.3.2 、Application of politeness principle 3.4.2 、Application of understatement . 3.5 、Indirect appr oach. 3.5.2 、Application of indirect approach . REFERENCES . ACKNOWL EDGEMENT

17、S Chapter Four Conclusion This thesis studies the expression of negative information in business Englishcorrespondence through analyzing cases from five aspects, including vague language,euphemism, politeness principle, understatement, and indirect approach. To beginwith, the understanding and writi

18、ng principle of business English correspondence isgiven to emphasize its importance in the global market. It is an essential prerequisiteto strengthen the expression of negative information because of its unavoidableexistence and writing significance. Then the detailed analysis for the five strategi

19、es isexplained one by one through examples. Vague language is ambiguous, and has moreideas and purposes beyond words. It is significant to apply vague language to conveynegative information in business letters for it can relieve tense situations amongparties, strengthen business relationships, and c

20、reate an harmonious atmosphere. There are various forms to present euphemism, but all is to make a harsh or negativemessage into gentle and roundabout one. Politeness principle shows respect andpoliteness to readers, just as its name implies. Describing one thing in a reverse way isone of the forms

21、of understatement, which is useful to weaken the negative influenceof bad news. Indirect approach is applied to express negative information indirectlyand the tactful usage aims to buff the negative effect for business activities. The studyshows that all the five strategies play momentous role for t

22、he expression of negativeinformation in business English correspondence and in the international business. It is indispensable to write negative information and is valuable to study itsexpression. Limited by the length of the thesis, this paper is just a small project, andother expressing strategies

23、 such as pragmatics, rhetoric, and cooperative principlehave not yet been expanded. It is suggested that a longitudinal and transverseinvestigation on the expression of negative information in business Englishcorrespondence should be conducted sometime. REFERENCES 1 Bussmann, H. Routledge Dictionary

24、 of Language and Linguistics ZLondon and New York: Routledge,1996. 2 Channell, J. Vague Language M. Shanghai: Shanghai Foreign Language Education Press,2000. 3 Chinos. What is Vague LanguageOL. 4 Hornby A S. Oxford Advanced Learners English-Chinese Dictionary Z (the seventh edition). Oxford: Oxford

25、University Press, 2018. 5 Leech, G N. Principles of Pragmatics M. London: Longman, 1983. 6 Whittaker, P.F, J Sinclair, P Hanks, et al. Collins Co BUILD essential English Dictionary Z. Beijing: China Translation Publishing Corporation ,1989. 7 黎运汉.商务语言教程M 广州：暨南大学出版社，2005. 8 廖瑛，莫再树.国际商务英语语言与翻译研究第二版M.

26、北京：对外经济贸易大学出版社，2007,159. 9 刘倩.委婉语新论-语言研究的心智哲学视角M.北京：科学出版社，2021. 10 刘志伟.国际商务函电M.北京：对外经济贸易大学出版社，2018,61-77. 11 陆墨珠.国际商务函电M.北京：对外经济贸易大学出版社，2005,1-30. 12 彭林霞，黄莉.商务电子邮件与传统商务信函中礼貌策略的比照分析J.温州大学学报，2006,195:10 13 彭萍.实用商务文体翻译M.北京：翻译出版社，2008，176-177. 14 伍铁平.模糊语言学M.上海：上海外语教育出版社，1999. 15 羡锡彪.商务英语写作 M.北京：高等教育出版社，2018,30-31. 16 许建忠.工商企业翻译实务M.北京：中国对外翻译出版公司，2002