某咨询研究报告：企业移动商务发展趋势.pptx

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1、Trends In Enterprise Mobility:Convergence of Mobile Business and Web ServicesSoftware&Information Industry Association BriefingMay 16th 2002Nicholas D.EvansEmerging Technology SolutionsKPMG Consulting,I(972)373-7429AgendanEmerging Technologies at KPMG ConsultingnState of the Enterprise MarketIT Tren

2、ds Converging on BusinessDrivers and Barriers to AdoptionnMobile Business&Web ServicesConvergence ScenariosBest PracticesnContacts&Further ReadingnQ&A1About KPMG Consulting,Inc.Our Partners are LeadersKPMG Consulting has more than 50 strategic alliances with leading eBusiness solution providers-part

3、ners such as:Sun MicrosystemsCisco Systems FedEx Corporation Our Philosophy Ensures SuccessKPMG Consulting professionals live our philosophy of delivering outstanding client value by combining real-world,industry-relevant experience with innovative uses of technology.One of the Worlds Largest Consul

4、ting FirmsKPMG Consulting employs 10,000 people and serves more than 2,500 clients in both the public and private sectors.Headquartered in McLean,Virginia,we have principal offices in 16 countries on four continents.First Big IPO of 2001KPMG Consulting became public corporation on February 8,2001NAS

5、DQ symbol:KCINOur Business is eBusinessOur core service offering is end-to-end eBusiness integration.This offering encompasses:Supply Chain Business and Technology Strategy Trading Partner Integration and Exchanges Integration and On-Boarding Integrated Enterprise Operations Systems and Technology I

6、ntegration Network Solutions and Web Architecture Outsourcing Strategy and Processes Internet Strategy/Branding Customer Care Online Training 2Wireless Solution OfferingsKPMG Wireless SolutionsnreadySetGO!mobileSuccess roadmap to gain new ROI by applying wireless and mobile computing technologynR2i

7、MobileProvides clients with a methodology for implementation of Wireless solutions for their organization utilizing pre-defined reference architectures designed to achieve a fast implementation of a solution which focuses on solving real-world business problems.nWireless LANs Provides clients with t

8、he design and implementation of WLANs targeted at achieving business value.More focused on the integration with applications running on WLANs than on just the implementation of the WLANs themselvesnTransaction PlatformsProvides clients with the strategy,design and implementation of Transaction Platf

9、orms targeted at specific industry verticals.Key characteristics of these solutions are that they focus specific solution aspects which are required to complete transactions.Among these key solution aspects are Security,Mobile Wallet,Transaction Processing,and Scalability.Wireless Transaction Platfo

10、rmsStrategySystemIntegrationEnablementRoadmapTransactionsAccessNetwork3Emerging Technologies at KPMG ConsultingThe charter of the Emerging Technology Solutions practice is to keep KPMG Consulting in step with emerging and“disruptive”technologies by Coordinating the identification of emerging technol

11、ogies that are strategic to the business of our clients Incubating the highest priority technologies within KPMG Consulting so that they can mature and Launching them as either new core solution offerings or key differentiators for our existing solutions4Emerging and Disruptive TechnologiesSome of t

12、hese emerging and disruptive technologies will improve businessprocesses,others have the potential to reshape entire industriesThe“Map”positions technologies according to the level of impact when deployed and the level of penetration Business ImpactReshape IndustriesReshape Business ProcessesImprove

13、 Business ProcessesBusiness Penetration by 200310%20%30%40%50%60%70%80%90%Wireless Web*mCommerce*Web Services*Voice-over-IP*Enterprise Portals*Enterprise Instant Messaging*ASPs*P2P*Wireless LANEmbedded Tags*Natural Language Interface *Source:ITExpo,20015Solution RadarLarge MarketModerate MarketSmall

14、 MarketBPPMWeb ServicesPeer ServicesWireless Infrastructure MgmtReal-TimeM-CommerceFY04+FY04+FY05+FY05+FY 02-03LinuxBPOBroadbandPotential Market SizeBPMEmbedded SystemsSecurityWeb ServicesPeer Services&CollaborationReal-Time EnterpriseBusiness Process Management(BPM)Business Process Performance Mana

15、gement(BPPM)SecurityEmbedded SystemsLinuxWireless Infrastructure ManagementM-CommerceBroadbandBusiness Process Outsourcing(BPO)6IT Trends Converging on BusinessMobile Business is just one of several technology trends creating the opportunity for business agility and competitive advantagenNext genera

16、tion infrastructure technologies such as real-time computing,embedded systems,web services,peer services,and wireless/mobile are best implemented and approached in a holistic manner that exploits the benefits of eachnThey are closely inter-related.and often mutually required.for example.Web services

17、 enable anytime,anywhere access to information and transactions on any device and any platformWeb services brings new development and deployment paradigms to enterprise software and to electronic businessMobile business brings new access paradigms to enterprise software and to electronic businessWir

18、eless/mobile is becoming a key node for digital services/web services transactions and processes7Mobile Business&Web ServicesM-Business DriversnAnytime,anywhere mobile access to enterprise processes and informationnIncreased revenuesnIncreased customer satisfaction and retentionnReduction of costs n

19、Improved efficiencies and productivitynReduced cycle timesnAbility to make faster and more informed decisionsnDifferentiation from the competitionnImproved data accuracyWeb Services DriversnSoftware as a service movementn“Unbundling”of enterprise processes virtual enterprisenReduction of complexityn

20、Migration towards real-time enterprisenReduction of cost for development effortsnInteroperability across heterogeneous devices and applicationsnLoosely-coupled integration that can accommodate changes to business processTrendEnterprise TrendsWeb ServicesMobile BusinessBack To Basics EnterprisePerfor

21、mance improvement and cost takeoutYesYesVirtual EnterpriseOutsourcing of non-core competencies,software as a serviceYesYesUbiquitous EnterpriseIncreasing user mobility and accelerated pace of workYesYesReal-Time EnterpriseNeed for timely access to business-critical applications and informationYesYes

22、8 Enterprise production implementations CRM,SFA,SCM,Business Intelligence Advanced Devices Telematics Location-Based Services Widespread Enterprise Production Implementations Multi-modal interfaces Context Aware Artificial Intelligence RFID(“Bits and Atoms”)M-CommerceStrategyExecution412ViralEnterpr

23、ise Mobility Trends&Timeline Enterprise education/research Hype around the“Wireless Web”Mostly consumer focused WAP Stocks,News,Weather Enterprise pilots in e-mail,PIM,CRM/SFA Early strategy formulation Wireless Middleware WASPs Unified Messaging Enterprise strategy formulation Digital Services 3G P

24、roduction Deployments WLAN Adoption barriers are removedEducation2005+Late Majority 2003Early Majority2002“Chasm”2001Early Adopter1999-2000PioneerEnterprise Production Deployments of Wireless Data9Wireless Data ExamplesnTodays enterprise landscape in terms of wireless and mobile deployments.nSupply

25、SideOver-abundance of wireless middleware vendorswe expect consolidation and return to prominence of the major players such as IBM,Microsoft and OracleIntelligent new solutionsfor example,wireless infrastructure management from companies such as mFormation TechnologiesElimination of barriers to adop

26、tionfor example,recent 3G announcements from companies such as Sprint PCSnDemand SideStrategy formulationvalue proposition and business case developmentPilotspaving the way for process and behavior change required to exploit wireless and mobile solutionsImplementation by early adoptersfor example In

27、foWave and American University10Wireless Data ExamplesnAmerican UniversityAmerican University asked KPMG Consulting to conduct a detailed study and pilot to determine the viability of offering wireless voice and data service to students,faculty and staff.The KPMG Consulting team combined market rese

28、arch,financial analysis and competitive analysis to evaluate and validate the opportunity.KPMG Consulting then helped the client select vendors and conduct a two month pilot of a wireless voice and data system.The successful conclusion of the pilot validated the wireless strategy and proposed wirele

29、ss network.On May 1,2002,American University announced their plans to implement campus-wide,the wireless system to handle voice,data and messaging.nInfoWaveInfowave develops software that allows mobile and disparate workforces to access corporate networks using wireless devices.To support its rapid

30、and dynamic growth,the client wanted to implement a CRM solution to provide more accurate,up-to-date customer information to its sales force and channel partners.The wireless CRM solution was deployed to end-users within sales(inside and regional),marketing,product management,customer service,corpor

31、ate communications,investor relations and to the executive team.The solution provided users with real-time,read/add/update functionality while connected wirelessly.Within a standard web browser on their mobile device,users have real-time visibility into the entire prospect/customer profile.Some of e

32、arly ROI metrics include:Improved Productivity(sales cycle reduction of 50%,improvement of lead receipt to response by 100%)Reduction in Operating Costs(reduction in partner-related costs by 50%,more effective use of marketing expenditures)Gain in Market Share(increase in customer base by 20%)Improv

33、ement in Bottom Line(increase in customer-paid installations by 300%)eCustomer World Golden Award 2001 for excellence in its Mobile CRM Solution category 11Whats Needed?What will aid enterprise adoption of Mobile Business and Web Services?Improved economic climate and industry maturityFocus on busin

34、ess benefits not technical distractionsCompelling value propositions for enterprise adoptionSolutions that accommodate todays limitations in devices,standards,bandwidth and coveragePioneers and early adopters generating success stories and ROI storiesSerious pilots with clear objectives and not“scie

35、nce fairs”Carefully executed strategies and deployments that leverage synergies between these emerging and disruptive technologiesFundamental understanding that emerging technologies are the next competitive advantage12Mobile Business&Web ServicesIndustry ScenariosExamples of where mobile business a

36、nd Web services can be applied in combination to solve enterprise requirementsBest PracticesRecommendations for enterprises when considering the convergence of mobile business and Web services13Industry Scenarios ChemicalsCreating the Real-Time Enterprise Mobility and Business Process Performance Ma

37、nagement(BPPM)A chemicals company using wireless and mobile devices as part of a business process performance management system tied to sales and field operations.Benefits/ObservationsMobile devices help to move to the required level of visibility and access to informationProvides sales force with a

38、lerts related to sales opportunities(leads)and sales exceptions(customer purchasing patterns out of limits,inventory unavailable,logistics issues)Management by exception mobile device becomes a business device monitoring the business activities and key performance indicatorsMobile devices provide an

39、 alert mechanism for faster response to business process exceptionsApplication integration accomplished via Web services14Industry Scenarios-CommunicationsCreating New Revenue Streams-Delivery and Integration of Digital Services A mobile handset manufacturer moving into digital services such as down

40、loadable ring tones has two challenges payload delivery to the device and back-end integration with wireless carrier billing systems.Benefits/ObservationsMobile devices are the end point for the payload delivery effectively serving as the subscriber for Web servicesNew integration techniques such as

41、 Web services can help to speed integration and reduce costs of connecting into back-end carrier billing systemsWireless Internet value chain is enhanced via web services complexity is reduced and open standards help to foster inter-connection of value chain participants15Industry Scenarios-Software

42、Creating New Services Mobile platforms climbing up the stack incorporating Web services-based applications A wireless middleware vendor moving up the stack via acquisition of a vendor in the field force automation space.They are adding workflow on top of their basic transcoding engine and supporting

43、 standards such as SOAP both in the development environment and the runtime environment.Benefits/ObservationsMobile business technologies are becoming embedded into all applicationsAll applications are gaining web services functionality as software moves towards the software as a service(SaaS)modelR

44、esult will be that most software will have mobile functionality and web services functionality as key infrastructure elements that support the business functionality16Industry Scenarios-ManufacturingSupply Chain Visibility Mobile devices and web services for speeding vendor quality managementWithin

45、the supply chain,information on the quality of goods received at a warehouse is recorded on a PDA with wireless connectivity.The results are transmitted to a real-time system,coupled with web services integration to partner systems,in order to manage vendor quality.The real-time nature of the inform

46、ation flow helps reduce cycle times and increase productivity compared with more traditional batch-orientated processes.Information captured electronically at the point of activity also eliminates the need for duplicate data entry in the back office,hence improving data accuracy.Benefits/Observation

47、sMobile devices help to ensure data accuracy and information capture at the point of business activityReal-time systems help to ensure zero latency from data collection at the warehouse to integration and reporting to partner systemsWeb services help to ease integration with multiple partner systems

48、17Take a Holistic Approach1)Dont consider Mobile Business or Web Services in a vacuumMobile Business:Additional channel that enhances existing channels.Just as E-Business becomes embedded in the business so will M-BusinessWeb Services:Emerging technologies can also play a role web services,peer serv

49、ices,embedded systems(machine-to-machine)Business ImpactReshape IndustriesReshape Business ProcessesImprove Business ProcessesBusiness Penetration by 200310%20%30%40%50%60%70%80%90%Wireless Web*mCommerce*Web Services*Voice-over-IP*Enterprise Portals*Enterprise Instant Messaging*ASPs*P2P*Wireless LAN

50、Embedded Tags*Natural Language Interface *Source:ITExpo,2001Mobile Business&Web Services Impact:Along with web services,M-Business technologies represent another emerging technology category that has the potential to reshape entire industries!18Look at Fundamental Synergies2)Both mobile business and