李红英会展英语Chapter-5Section-IV-Reading(PPT).ppt
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1、Text-Exhibition and Its Classification Warm-upDialoguesWritingReadingSection IV.Extensive ReadingExtensive ReadingImportant Words&Expressions Exercises Exercises 第一页，共三十八页。Booth staff selection is the single most important factor in your exhibiting success.More than graphics,signage,literature,givea
2、ways,or any other variable,it is the people you put on the show floor that influence visitors opinion of your organization.They are your ambassadors,representing your company for the whole world to see.It is impossible to stress enough how crucialWarm-upDialoguesWritingReadingSection IV.Extensive Re
3、adingExtensive ReadingAvoid Booth Staff Duds:Essential Questions You Have to AskAvoid Booth Staff Duds:Essential Questions You Have to AskAvoid Booth Staff Duds:Essential Questions You Have to AskAvoid Booth Staff Duds:Essential Questions You Have to Ask The following is advice to companies on how t
4、o select and train staff for an exhibition stand.How would you measure up for the job?第二页，共三十八页。your team is to your overall success.To ensure a top notch performance,begin preparing your booth team four to six months prior to the event.You will need the answers to the following questions:1.How many
5、 people are needed to staff the booth A number of variables need to be considered.How big is your exhibit How long is the show Will you need employees to give product demonstrations,work the hospitality suite,teach seminars,or supervise contests Ensure you have enough staffing to have your booth man
6、ned at all times,while giving your team a break every four to six hours.No one can be on for twelve hours at a time.Warm-upDialoguesWritingReading第三页，共三十八页。2.Who are the best people to represent the organization Working a trade show requires a unique mix of skills.You want employees with excellent p
7、roduct knowledge,superlative people skills,“killer sales instincts,and a warm,engaging personality.These people should be motivated self-starters,able to think on their feet and work with little or no direction.3.Has staff training been organized To ensure success,prepare your team with all the skil
8、ls and tools they need.Training should cover assessing visitor types,asking qualifying questions,handling difficult attendees,lead generation and follow up,and many other factors.Warm-upDialoguesWritingReading第四页，共三十八页。4.Has a pre-show meeting been scheduled Pre-show meetings play a critical role in
9、 ensuring that your team understands their goals and objectives,expected roles and duties,and are adequately supplied with background knowledge to handle any unexpected surprises.Use this time to clarify any areas of confusion and to address any staff concerns.5.Is the booth team familiar with the p
10、roducts or services being displayed To effectively sell products,you need to have a thorough,complete product knowledge.Too many times,Warm-upDialoguesWritingReading第五页，共三十八页。organizations send out rookie employees who only possess rudimentary knowledge.This is frustrating for attendees,who wont com
11、e back to find another employee who might have an answer theyll go to the competition instead.6.Has a practice demonstration session been organized Never assume that your employees know how to use the products that they sell.It is entirely possible that they are not completely familiar with every fe
12、ature,especially if you are introducing a new product.Take the time to thoroughly train your team,and have them practice demonstrating the product to familiarize themselves with the show floor routine.Warm-upDialoguesWritingReading第六页，共三十八页。7.Will a technical representative be available to answer qu
13、estions Depending on your product/service line,it may be entirely appropriate to send a technical representative to handle specific product questions.Train this person in the basics of salesmanship,but keep their duties largely relegated to providing technical answers.Make sure they are aware of the
14、 possibility of trade show espionage,to prevent them from sharing too much information.8.Has a dress code been established Warm-upDialoguesWritingReading第七页，共三十八页。Well before you arrive at the event,a dress code should be established.Uniforms may be appropriate for your company,but if they are not,c
15、learly specify what you want your team to be wearing.“Casual business gives far too much leeway.Instead,spell out“Black trousers or skirt,white shirt,black blazer,red tie or the equivalent.9.Have badges been ordered for all booth personnel Everyone on your team needs a badge to enter the show floor,
16、access hospitality areas,and move freely about.Order these badges well ahead of time,so that any errors or omissions can be remedied in a timely fashion.Warm-upDialoguesWritingReading第八页，共三十八页。10.Do booth personnel have sufficient business cards It is amazing how many business cards you can hand out
17、 during the course of one trade show.Make sure your team is adequately prepared.11.Has a booth schedule been planned A complete schedule will cover every moment from show arrival to departure,including who will be staffing the booth,break times,technical support and assorted responsibilities.It may
18、be a good idea to include check in time into the schedule,so sales people acting as booth staff can check messages back at the home office and make necessary phone calls.This will alleviate a great deal of staff anxiety.Warm-upDialoguesWritingReading第九页，共三十八页。12.Who will oversee booth installation a
19、nd dismantling Often overlooked,these two items can quickly become logistic nightmares if no one is prepared to address them.Delegate two people to this detail.Many show organizers provide this service for a fee,but you may still want to have staff members on hand supervising.13.Does that person und
20、erstand the move-out procedure Someone has to arrange for moving the exhibit out of the convention center,ensuring it is properly packed,and coordinate shipping the whole thing back to the home office.Again,a team should be clearly delegated this responsibility,and provided with all the tools and re
21、sources theyll need to succeed.Warm-upDialoguesWritingReading第十页，共三十八页。n.something that is given away free,n.something that is given away free,especially something that a shop especially something that a shop gives you when you buy a product gives you when you buy a product 免费免费免费免费(min fi)(min fi)样
22、品样品样品样品Warm-upDialoguesWritingReadingnMany manufacturers offered giveaways to consumers with the purchase of their product.nThere are all kinds of giveaway which could be used in place of product samples.1.1.giveawayFOR EXAMPLEFOR EXAMPLEImportant Words&ExpressionsImportant Words&ExpressionsImportan
23、t Words&ExpressionsImportant Words&Expressions第十一页，共三十八页。adj.being essential or decisive for adj.being essential or decisive for determining the outcome or future of determining the outcome or future of something;extremely important something;extremely important 关键关键关键关键(gunjin)(gunjin)(gunjin)(gunj
24、in)的的的的,决定性的决定性的决定性的决定性的,极其重要的极其重要的极其重要的极其重要的Warm-upDialoguesWritingReadingnNegotiations were at a crucial stage.nThe cylinder is a crucial part of the washing machine.2.2.crucialFOR EXAMPLEFOR EXAMPLEImportant Words&ExpressionsImportant Words&ExpressionsImportant Words&ExpressionsImportant Words&Ex
25、pressions第十二页，共三十八页。Warm-upDialoguesWritingReadingnI was a rookie in my office last year.nDont be too hard on the guy,hes just a rookie.n.someone who has just started doingn.someone who has just started doing a job and has little experience a job and has little experience 新手新手新手新手(xnshu)(xnshu)3.3.r
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