实用商务英语常用商务英语.pptx
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1、实用商务英语常用商务英语实用商务英语常用商务英语目录单词类成语类短句类方言类第1页/共34页壹单词类第2页/共34页1.core competenciesE.g.:Our is(T)We are professional factory(F)2.nicheE.g.:Our market in USA market.(T)We do business with American market 9 years.(F)第3页/共34页petitive advantageE.g.:We have very items.(T)We have very competitive price items.(F
2、)4.grey hairE.g.:We are one of the grey hairy of underwear business in China.(T)We are very professional underwear factory.(F)第4页/共34页5.first mover or market leaderE.g.:Alibaba is B2B the first mover(market E.g.:Alibaba is B2B the first mover(market leader.(T)leader.(T)Alibaba do B2B business so lon
3、g time.(F)Alibaba do B2B business so long time.(F)6.trustworthyE.g.Hope we become your trustworthy supplier in china.(T)We are very honest in our business.(F)第5页/共34页7.honest dealerE.g.:we hope we can be your honest dealer in E.g.:we hope we can be your honest dealer in china.(T)china.(T)We deal wit
4、h our customer honestly.(F)We deal with our customer honestly.(F)8.crook and black listE.g.:We never crook our customers.If you check china company black list,you will see that it is not contain our name as we never crook our customers before.(T)We do not lie to our customers.(F)第6页/共34页9.entreprene
5、urE.g.:We are an entrepreneur.(T)We are a new company.(F)10.EnterpriseE.g.:We are enterprise for-products.(T)Our business history is more than 5 years.(F)第7页/共34页11.OrganizationE.g.:Jx jewelry organization(T)Jx jewelry group(F)12.ConsistencyE.g.:The order will be consistency with the sample.(T)The o
6、rder will be the same quality as the sample.(F)第8页/共34页13.VariationE.g.E.g.:We have variation quality with other suppliers.(T)We have variation quality with other suppliers.(T)Our quality is not the same with other suppliers.We Our quality is not the same with other suppliers.We have different quali
7、ty.(F)have different quality.(F)14.needs assessmentsWhat is the customers needs,Requirements or demands?第9页/共34页15.FeaturesE.g.E.g.:THE PRODCUTS SPECIFICATIONSTHE PRODCUTS SPECIFICATIONSFOR EXAMPLE:COMPUTER SCREEN 15 DVD HW FOR EXAMPLE:COMPUTER SCREEN 15 DVD HW 500G AND SO ON500G AND SO ON16.Benefit
8、sHOW WILL THE PRODUCT HELP MEFOR EXAMPLE:COMPUTER BENFITS IS FAST,SAVE TIME,LIGHT,5R YEARS WARRANTY AND SO ON.第10页/共34页17.value message or sales pitchE.g.E.g.:IS THE WORD I USE TO TRY TO GET IS THE WORD I USE TO TRY TO GET CUSTOMERS TO BUY THIS PRODUCTCUSTOMERS TO BUY THIS PRODUCTOur value message i
9、s QUALITY IS OUR CULTUREOur value message is QUALITY IS OUR CULTURE第11页/共34页Which kind of business model you are?Which kind of business model you are?你你是属于哪类型的买家?是属于哪类型的买家?ManufacturingWholesalerRetailer-resellerBrokerage第12页/共34页COMPANY TYPEWhich kind of COMPANY you are Which kind of COMPANY you ar
10、e?你是属于哪一种公司?你是属于哪一种公司?STAR STAR 发展好、进步快的公司,发展好、进步快的公司,DOG DOG 亏钱的公司,不靠谱的公司亏钱的公司,不靠谱的公司CASH-COW CASH-COW 稳定的企业稳定的企业LAGGARD LAGGARD 逐步落后的公司逐步落后的公司第13页/共34页1.1.state ownedstate owned:国营的,国有的:国营的,国有的2.2.WFOEWFOE(Wholly Foreign Owned EnterpriseWholly Foreign Owned Enterprise):外商独资企):外商独资企业业3.3.representa
11、tive officerepresentative office:代表机构,代表处:代表机构,代表处4.4.JVJV(jiont venturejiont venture):合资企业):合资企业5.5.privateprivate:私营:私营6.6.joint-stockjoint-stock:股份公司:股份公司7.7.PLCPLC(Public Limited CompanyPublic Limited Company):股票上市公司):股票上市公司8.8.governmentgovernment:政府、事业单位:政府、事业单位9.9.institutioninstitution:(大学、银
12、行等规模大的)机构:(大学、银行等规模大的)机构;惯例,制度,惯例,制度,规定,建立规定,建立;社会事业机构社会事业机构;10.10.otherother第14页/共34页贰成语类第15页/共34页1.put offE.g.:Sorry about I put off sending E.g.:Sorry about I put off sending the P.I.the P.I.2.take offE.g.:Our new items are really taken off and company is making profit.3.people personE.g.:Mr.Mike
13、 Lee is our sales manager,he is real people person.第16页/共34页4.crunch the numberE.g.:After,the big boss informed me that we cannot E.g.:After,the big boss informed me that we cannot accept your target price.accept your target price.5.have a lot on our plateE.g.:Sorry,we cannot finish the order within
14、 30 days bcs we.6.selling like hotcakesE.g.:This design is selling like hotcakes.第17页/共34页7.think outside the box E.g.:We need to produce new E.g.:We need to produce new design,let us design,let us 8.win-win situation E.g.:We hope we become your honest supplier,it is a.9.test the waterE.g.:We are te
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