商务信函翻译课件.ppt
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1、商务信函的翻译商务信函的翻译1ppt课件商务信函的定义与功能商务信函的定义与功能不仅是用来沟通的媒介,还可以有效地取代面对面的登门拜访,建构和维系彼此间的友谊,吸引与争取客户,以及为公司塑造良好的形象。-许建忠2ppt课件以表情功能为主以表情功能为主感谢信祝贺信道歉信慰问信3ppt课件商务信函的分类商务信函的分类以信息功能为主以信息功能为主1.建立业务关系函(cooperation intention)2.产品推销函(promotion)3.资信查询函(credit inquiry)4.询盘函(inquiry)5.发盘还盘函(offer and counter-offer)6.订购函(purc
2、hase)7.装运通知函(shipment)8.支付结算函(payment)9.索赔函(claim)10.保险函(insurance)4ppt课件商务信函的篇章结构商务信函的篇章结构开头部分(Opening Section)主题命题部分(Propositional Section)结尾部分(Closing Section)5ppt课件英文商务信函的结构英文商务信函的结构1.信头(Heading),包括寄信人的地址和日期2.信内地址(Inside address),即收信人的地址3.文档号(Reference),如:Our ref:WFX/SQ,Your ref:JS201/SD7074.收函方
3、主办人或主要负责人,如Attention:The Sales Manager 或 To:The Sales Manager5.称呼(Salutation)6.事由标题(Caption/Subject/Reference)6ppt课件7.正文(Body)8.结束语/函尾套语(Complimentary close)9.发信人姓名,先签名再打印姓名(Signature&Printed Name)10.发信人职务(Position)11.发信人及打信人姓名缩写,如ST/MS12.附件(Enclosure)13.副本/抄送(CC.,即Carbon Copy)14.附言/又及事项(P.S.,即Posts
4、cript)7ppt课件1117 The High Road 6 June 1996Mr.David Patricks3005 West 29th Suite 130Waco,77663Our Ref:RI0606Attention:International Trade ManagerDear Mr.Patricks,Subject:Heating Registers Location信头信内地址文档号收函方称呼事由标题8ppt课件I received your June 6th letter requesting consultation and am providing my recom
5、mendation in the following.SincerelyJane A.McMurryJane A.McMurryEngineering ManagerHVAC Consultants,Inc.JAM/dmcEncl.:invoice for consulting servicesC.C.Executive Manager of HVAC Consultants,Inc.正文客套语公司名称打印姓名签名职务附件抄送发信人及打信人姓名缩写9ppt课件中文商务信函的结构1.标题2.发函字号3.收函单位或收件人姓名4.正文5.结束套语6.发函单位或发函人姓名7.发函时间8.附件10ppt
6、课件为请试制高密度尼丝纺事(x x)x x 字第x x号xx纺织厂:经双方磋商,为保证出口羽绒制品面料尼丝纺量,你方同意试制新型高密度尼丝纺,现试样需用的少量尼龙长丝已备,请你厂前来开料后,立即试制样品,现将具体成品规格要求开列如下:其余数量暂存你厂,由我公司安排染色、涂防水层等处理后,再进行纺绒实验,特此函达,请洽。此致 敬礼 xxxx公司(公章)x x年x月x日附件:原料定额、工艺、规格参考值11ppt课件合作原则和礼貌原则12ppt课件Cooperative Principle(H.P.Grice,1975)(1)The Maxim of Quality质量原则质量原则不要说自己认为是不
7、真实的话不要说自己认为缺乏证据的话(2)The Maxim of Quantity数量原则数量原则使自己所说的话达到交谈的现在目的所要求的详尽程度不应使自己所说的话包含超出需要的信息(3)The Maxim of Relevance关联原则关联原则说话要贴切(4)The Maxim of Manner方式原则方式原则避免晦涩的词语避免歧义说话要简练,避免赘述说话要有条理13ppt课件A:Do you love me?B:Im very fond of you.A:Yes,but do you love me?B:Uh.you mean a lot to me.A:Why wont you an
8、swer my question?B:What question?A:Do you love me?Come on!I want to know.B:I care for you very deeply.You know that.A:That isnt the same thing!B:What kind of answer do you expect?A:The truth!I want the truth!B:How can I possibly answer such a question?14ppt课件礼貌原则得体准则得体准则(Tact Maxim)尽量少让别人吃亏;尽量多使别人得益
9、慷慨准则慷慨准则(Generosity Maxim)尽量少使自己得益;尽量多让自己吃亏谦逊准则谦逊准则(Modesty Maxim)尽量少赞誉自己;尽量多贬低自己一致准则一致准则(Agreement Maxim)尽量减少双方的分歧;尽量增加双方的一致同情准则同情准则(Sympathy Maxim)尽量减少双方的反感;尽量增加双方的同情15ppt课件A:What do you think?Do you like the dress?B:The color is really wonderful.A:We all miss Bill and Mary,wont we?B:Well,we will
10、all miss Bill and Jim.16ppt课件合作原则合作原则在会话中起着调节说话人说话内容的作用,它使说话人在假设对方乐于合作的前提下能进行交际。礼貌原则礼貌原则具有更高一层的调节作用,它维护了交谈双方的均等地位和他们之间的友好关系。17ppt课件合作原则和礼貌原则在商务信函中的体现Correctness:正确(质量准则)Completeness:完整(数量准则)Concretness:具体(关联准则)Conciseness:简洁(方式准则)Clearness:清楚(方式准则)Courtesy:礼貌(礼貌原则)Consideration:体谅(礼貌原则)18ppt课件1)完整Co
11、mpleteness2)具体ConcretnessWe wish to confirm our telex dispatched the other day.We confirm our telex of June 5th,2002.3)简洁Conciseness Come to a decisiondecidein accordance with your requestas your requestfor the amount of US$500for US$50019ppt课件4)清楚ClearnessBeing a registered accountant,Im sure you c
12、an help us.Being a registered accountant,you can certainly help us.5)正确CorrectnessWe assure you that this error will never occur.Well do all we can so that we may not repeat this error.20ppt课件6)礼貌Courtesy、体谅considerationWe must refuse your offer.We regret that we are unable to accept your offer.We a
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