西式快餐餐饮管理员工培训开店筹备资料 必胜客Pizza 企业发展简介（英文）P20.ppt

《西式快餐餐饮管理员工培训开店筹备资料 必胜客Pizza 企业发展简介（英文）P20.ppt》由会员分享，可在线阅读，更多相关《西式快餐餐饮管理员工培训开店筹备资料 必胜客Pizza 企业发展简介（英文）P20.ppt（20页珍藏版）》请在淘文阁 - 分享文档赚钱的网站上搜索。

1、LOGOPizza HutBalley Part 1:Basic Information Logo and slogan1History2Leading Logo and slogan Your FavoritesYour Pizza HDevelopmentIn 1965,the first televisioncommercials Putt-Putt to Pizza Hut to start running.In 1968 Pizza Hut opened its first overseas branch in Canada,from the beginning to the int

2、ernational market1958,just graduated from Wichita State University,Frank and Dan Camey brothers,borrowed$600 from their mother opened its first pizza restaurant.in Manhattan,Kansas Pizza Hut in 1971,both in terms of turnover or the number of restaurants have become the worlds first pizza restaurant

3、chain.1972,it has shares on the New York Stock EPizza Hut outlets in 54 countries,In the more than 6,000 stores around the worldPizza Hut entered the Chinese market in Beijing opened its first store in China,in 1990.Then 1998 in Shanghai and 1999 in Jiangsu.Pizza Hut in the casual dining,based on th

4、e positioning of the more intimate Happy Pizza Hut restaurant food and beverage market in China.1980S1990SLeading productsvPizza(Pizza),is a popular in the world,originated in China and originated in the Italian food.v The usual practice is to use a pizza round bread covered fermented tomato sauce（番

5、茄酱）（番茄酱）,cheese and other ingredients baked from the oven.Senior mozzarella cheese（莫扎里拉高级乳酪）（莫扎里拉高级乳酪）usually,there are some mixed forms of cheese,including Parmesan cheese(帕帕马马森干酪森干酪),romano(巴巴马马)、ricotta（罗马诺罗马诺干酪干酪）,or Monterey Jack（蒙蒙特瑞杰克特瑞杰克）and so on.According to the latest statistics,there are

6、 about 20,000 the pizza shops in Italy,but the worlds largest pizza chain is Pizza HStar productsJennifer Atlantic salmon pizza（大西洋珍鲑比萨）Personal equipment Pisa（个人装比萨）Sarah Seafood Fruits（海鲜水果萨拉）Minced Chicken Mushroom Soup（鸡茸蘑菇汤）Seafood,fruit salad（鲜虾皇冠芝心比萨）Vanilla shrimp（香草凤尾虾）Smoked Salmon（烟熏三文鱼）P

7、art 2:Market shareAround the world1In CvIn over 100 countries，it has more than 33,000 stores and 840,000 employees.vIt ranks third after Mc.Donalds and KFC.Around the vIn China,Pizza Hut has opened more than 50 cities in 187 stores,the success of fast food to seize the highest point of the senior.CS

8、hanghai BeijingGuangzhouShenzhenNanjingHChinese market is divided into 4 levels:fourth-line market.third-line market-level citysecond-tier market;first-line market;Shanghai,Beijing,Guangzhou and other cities Nanjing,Hangzhou,Hefei,Jinan,capital city Suzhou,Changzhou,Wenzhou,Ningbo,Jinhua,Huzhou,Jiax

9、ing,The Yuyao,Changshu CPart 3:Market strategyEnvironment and price1Nutritional VTo highlighten the atmosphere,all Western-style restaurants have increased the abstract murals(西式壁画),fireplaces(壁炉状),a bread-like platform,you can see the kitchen,small toys,etc.,but also for young people and children e

10、ating a lot of games tailored to the project.Targeted to the young,white-collar workers and families,their consumption patterns are also friends,family dinners,couples dating based.Particularly striking was the adjusted price in the South China Pizza Hut to give consumers a new surprise:a variety of

11、 products decreased by 15%,be happy price.Environment and Nutritional valuevKFC,McDonalds food is fast food,the Pizza Hut pizza for the class represented by the restaurant,highlighting the family type and comfort,all program services,elegant style,relaxed and comfortable atmosphere,with the burger d

12、ifferent.vPizza is a good choice meals.Pizza dough(面面饼饼)contains enough in carbohydrates and vegetables contain fiber and vitamins,and cheese can give you protein and calcium.vThe nutritional content of pizza is more balanced:more fiber and less fat.The fruit salad as dessert is a wise choice,it can provide a lot of vitamin CHow do you feel?