汽车质量调研问卷(长).pdf

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1、Sample Number:样本编号:Vehicle Quality StudyVehicle Quality Study汽车质量调研汽车质量调研About You and Your New VehicleAbout You and Your New Vehicle关于您和您的新车关于您和您的新车Please tell us a few things about you and your new vehicle.请告诉我们一些有关您和您的新车的情况.Q1.Make 厂Model/Grade 车型/车商:系:(e.g.,Toyota,Honda)(比如:丰田,本田)(e.g.,Camry,Acc

2、ord)(比如:佳美,雅阁)Q2.Did you purchase your vehicle from an authorized/franchised dealership?请问您是从授权/特许 经销商处购得您的车吗?1.Yes Please state the authorized dealer2.No 不是是(Q2v.)请说明该经销商a.In which city is this dealershiplocated?该经销商在那一个城市?Q3.Date of delivery 交货日期:(b)Month:(a)Year 年月Q4.How did you pay for your vehi

3、cle?您这辆车的付款方式是什么?1.Own funds2.Loan3.Lease4.Company paid自己付款贷款租赁公司付款Q5.Domestic/Import 国产/进口车:1.Domestic 国产车 2.Import进口车Q6.Fuel Type 燃油类型:1.Petrol汽油 2.Diesel 柴油Q7.Engine Displacement 发动机排量(升):1.0.84.1.27.1.510.13.16.3.31.92.32.1.05.1.38.1.611.14.17.3.52.02.43.1.16.1.49.1.812.15.18.Other(Q7v.Please sp

4、ecify)2.23.0其它(Q7v.请具体说明)Q8.Transmission type?变速箱类型?1.Manual2.Automatic3.Manual/Auto Hybrid(Steptronic,Sports mode,etc.)手动自动手动/自动混合(运动模式等)Q9.What body style is your new vehicle?您新车的外观样式是什么?1.2-door(Passenger Car)4.5-door(Hatchback Passenger7.Pickup truck双门轿车(客用)Car)轻型小卡车五门轿车(客用掀背式)2.3-door(Hatchback

5、5.Wagon(Passenger Car)8.VanPassenger Car)箱型轿车(客用)面包车三门轿车(客用掀背式)3.4-door(Passenger Car)6.Sport Utility Vehicle四门轿车(客用)越野车Q10.How many kilometers do you currently have on yourKms 公里vehicle?您的车现在已经行驶了多少公里?Q11.What is your average fuel consumption?(Pleasespecify km/L)您的这部车平均耗油量是多少?(请注明公里/升)Q12.How many

6、years do you expect to keep your new vehicle beforereplacing it?您预计您这辆新车要使用多少年后才更换它?Q13.Is your new vehicle the first NEW vehicle YOU have everpurchase/leased?这是您自己所拥有/租赁的第一辆新车吗?Kms/L(公里/升)Years 年1.Yes是2.No不是About You and Your New Vehicle(continued)About You and Your New Vehicle(continued)关于您和您的新车关于

7、您和您的新车(继续继续)Q14.Which of the following best describes your new vehicle?下列那一项最确切的描述了您的新车？1.Additional vehicle for MY HOUSEHOLD(continue)家中增添的车(继续)2.Replacement vehicle for MY HOUSEHOLD(continue)代替家中原来的车(继续)3.MY HOUSEHOLDs first vehicle ever(Go to Q15)家中的第一辆新车(跳至 Q15)Please tell us about the vehicle y

8、ou replaced OR if your new vehicle is an additional vehicle Please tell us about the vehicle you replaced OR if your new vehicle is an additional vehicle for your household,tell us about the last vehicle your household acquired.for your household,tell us about the last vehicle your household acquire

9、d.请告诉我们您所替代的车的情况,或者,如果您的车是增添的,请告诉我们您以前使用的车的情况Q14a.Make(e.g.,Toyota,Honda)Model(e.g.,Camry,Accord)厂商(例如:丰田,本田)车型(例如:佳美,雅阁)Q14b.Model Year车的出厂年份:Q15.What was important to you when you first started looking for your NEW vehicle?(MARK ALL THAT APPLY)当您开始选购新车时,什么是对您来说是比较重要的考虑因素?(复选)R1.Brand of vehicle汽车品

10、牌R2.Origin of vehicle(e.g.,American,Japanese)汽车原产地(例如:美国,日本)R3.Specific dealer特定的经销商R6.Vehicle quality/durability汽车的品质/耐用性R7.Price range价格R8.Type of vehicle(e.g.sedan,van)车的类别(例如:轿车,面包车)R9.Vehicle styling车子的式样R10.Fuel economy节油情况R11.Technology科技含量R12.Reasonable maintenance/runningcost合理的保养/运行费用R13.E

11、ngine performance引擎的性能R4.Rating&comments in magazines&reports杂志专栏报道的评价R5.Interior space 车内空间R14.Vehicle safety车的安全性R15.Model year/newness车的出厂年份/新旧程度R16.Other,please specify(Q15R16v)其它(请注明Q15R16v):Q16.What was the single MOST IMPORTANT reason?这些因素中,那一项是最重要的?Please write the appropriate number fromabo

12、ve.R请写出最重要项的选项号.Q17.Which ONE of the following best describes the type of vehicle you wanted to purchase when you FIRST BEGAN TO SHOP for a vehicle?当您第一次购车时,下列那一项可最确切的表述您所要购买的车的类别?1.I knew the EXACT MODEL I wanted(e.g.,Toyota3.I only knew the general type of vehicle ICamry,Honda Accord)wanted (sedan

13、,我知道我要买的车的确切车型(例如:丰田佳美,本田 van,SUV)but not which make or model雅阁)我只知道我要买的车的大体类型(例如:轿车,面包车,),却不知那一个品牌或车型2.I knew the MAKE I wanted(e.g.,Toyota,Honda)but4.I considered two or more different makesnot which MODEL我知道我想要的车的厂牌(例如:丰田,本田),但不是车型.我考虑过两个或更多的品牌5.I was open to any vehicle I found that fit mybudget

14、 and transportation needs我可以接受任何一辆车,只要它符合我的预算和交通需要Q18.Why did you desire to purchase a new vehicle?(MARK ALL THAT APPLY)您为什么想要买一辆新车?(复选)R1.Increased payR7.Original car outdatedR13.Increase in family member收入增加原有的车过时了家庭成员的增加R2.Change in job/careerR8.Original car damaged/R14.Promotion/attractive loan

15、termshiftstolen促 销/吸引人的贷款换了工作/职业变化原有的车损坏/被偷R3.Change of workingR9.Want a safer carR15.Send family members to work/location想要一辆更安全的车school工作地点的变化为送家人去工作/学校R4.Change of residenceR10.Time to change carR16.Gift from friend/relative住处的变更到了换车的时候了朋友/亲戚送的礼物R5.Wanted to own a carR11.This vehicle attractedR17

16、.Other,please specify(Q18R17v)想要拥有一辆车me其它(请注明Q18R17v):这辆车很吸引我R6.Want a car to reflectR12.New leisure activities/statuslifestyle想要一辆车以显示地位新的业余活动/生活方式About You and Your New Vehicle(continued)About You and Your New Vehicle(continued)关于您和您的新车关于您和您的新车(继续继续)Q19.What information sources did you use to deci

17、de what make and model to purchase?(MARK ALL THAT APPLY)您在选择要买的品牌和车型时,您的参考信息来源是什么?(复选)R1.Financial institution(e.g.bank)R8.Magazine article金融机构(例如:银行)杂志上的文章R2.Price guide 价格指南R9.Radio ads 广播广告R3.Friends/relatives朋友/亲戚R10.TV ads 电视广告R4.Another owner of the same makeR11.Newspaper ads拥有相同厂牌出厂的车的车主报纸广告R

18、5.Manufacturer web page厂商的网页R12.Auto shows 汽车展览R6.Dealer web page 经销商的网页R13.Mechanic recommendation专业技师的推荐R7.Internet(other than R5 and R6)R14.Dealer owner/Salesperson recommendation网上查询(除 R5 和 R6)经销商/推销人员的推荐R15.Other,please specify(Q19R15v)其它(请注明 Q19R15v)Q20.a.Among the brands/makes listed below,pl

19、ease mark those you visited when you were shopping for your newvehicle.在下列品牌/厂商中,请勾出您在购买新车时曾经去看过的.b.For each brand/make visited,please indicate how many of the brand s/makes dealers you visited INCLUDING the dealer where you purchased your new vehicle.对于每一种看过的品牌/厂商,请告诉我您总共去过多少该品牌/厂商的经销商处看车,包括您最后买车的那

20、一个经销商.b.b.a.a.Beijing Jeep 北京吉普Changan Suzuki 长安铃木Dongfeng Citroen 东风雪铁龙FAW 一汽FAW Audi 一汽奥迪FAW Volkswagen 一汽大众Fengshen 风神01020304050607Mitsubishi 三菱Nissan 尼桑(日产)SGM Buick 上海别克Shanghai Volkswagen 上海大众South East Auto 东南汽车Tianjin Daihatsu 天津大发Toyota 丰田10111213141516Guangzhou Honda 广州本田Jinbei 金杯0809Yuej

21、in Iveco 跃进伊维柯Other 其它2.No (Go toQ22)没有(跳至Q22)1718Q21.Did you seriously consider anothermodel?您曾经慎重考虑过其它车型吗?1.Yes有 Q21a.What ONE other VEHICLE did you seriously consider purchasing?除您购买的这辆车以外,哪一种车也是您曾经慎重考虑要购买的?Make/Manufacturer(e.g.Toyota,Honda)厂商/制造商(例如:丰田,本田)Model/Series(e.g.Camry,Accord)车型/车系(例如:

22、佳美,雅阁)Q21b.Why did you not buy the vehicle you most seriously considered?(MARK ALL THAT APPLY)就您上面提到的曾经慎重考虑过的车,您最后为何没有购买呢?(复选)R1.Price too high 价格太高R9.Delivery period too long 送货时间太长R2.Did not like financing terms不喜欢财务方案R10.Desired color/feature not available没有想要的颜色/特点R3.Did not like vehicles stylin

23、g 不喜欢车的R11.Vehicle too small 车子太小式样R4.Not enough engine power引擎马力不够大R12.Vehicle too big 车子太大R5.Poor fuel economy 耗油量大R13.Family/friends did not like it 家人/朋友不喜欢R6.Poor quality/reliability质量/可靠性差R14.Poor reputation of make 厂商信誉差R7.Vehicle safety 安全性考虑R15.Poor reputation of dealer 经销商信誉差R8.Dealership

24、personnel 业务代表的表现R16.High maintenance cost 保养费用太高R17.Other,please specify(Q21bR17v)其它(请注明 Q21bR17v):About You and Your New Vehicle(continued)About You and Your New Vehicle(continued)关于您和您的新车关于您和您的新车(继续继续)Q22.Why did you decide to purchase your NEW vehicle?(MARK ALL THAT APPLY)您为什么决定要买这部新车呢?(复选)R1.Ad

25、vertisement was attractiveR9.Low priceR17.Roominess/interior space广告很吸引人低售价车内空间R2.Previous experience with theR10.Good financing optionsR18.Engine performancedealership较好的购车贷款方案选引擎性能据以往对经销商的经验择R3.Pervious experience with theR11.Reliability of theR19.Excellent aftersales servicemake/brandmake优秀的售后服务据

26、以往对该汽车品牌的经验品牌的可靠性R4.Articles in magazinesR12.Good vehicle qualityR20.Pleasant staff attitude杂志上的报道高品质的汽车工作人员可亲的态度R5.Good reputation of the makeR13.Good vehicle stylingR21.Salesperson unhurried for a purchase该品牌的良好信誉出色的汽车造型decision销售人员不催促作购买决定R6.Recommended by friends/relativesR14.A model I wantedR22

27、.Low maintenance cost朋友/亲戚的推荐是我想要的车型保养费用低R7.The vehicles trade-in valueR15.SafetyR23.Environmentally friendly旧车换新车的折价安全性环保R8.Enjoyed test-driveR16.ComfortableR24.Other,please specify(Q22R24v)愉悦的试车舒适性其它,请注明(Q22R24v)Q23.What is the single MAIN reason you decided to purchase the vehicle?哪一项是您买这部车的最主要原因

28、?Please write the appropriate number from above.R请从上面的选项中,写出符合的选项号.Rating Your Selling DealerRating Your Selling Dealer评价您的销售商评价您的销售商Please answer the following questions about the dealer from which you purchased your new vehicle.Please answer the following questions about the dealer from which you purchased your new vehicle.请回答下列关于您所购买的新车的经销商的问题请回答下列关于您所购买的新车的经销商的问题.Q24.Where did the sales talk take place?购买洽谈的地点在哪儿?1.Home/work2.Dealer3.Home/work and dealer家里/工作地点经销商家里/工作地点和经销商处Q25.Have you visited the dealer from which you purchased the vehicle?您是否到您购车的这家经销商处去过?