乔布斯——我人生的三个故事.pdf

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1、Stanford Report,June 14,2005Stanford Report,June 14,2005Youve got to find what you love,Youve got to find what you love,Jobs Jobs sayssays ThisThis isis thethe texttext ofof thethe CommencementCommencement addressaddress byby SteveSteveJobs,CEO of Apple Computer and of Pixar Animation Studios,Jobs,C

2、EO of Apple Computer and of Pixar Animation Studios,delivered on June 12,2005.I am honored to be with you todaydelivered on June 12,2005.I am honored to be with you todayat your commencement from one of the finest universities inat your commencement from one of the finest universities inthethe world

3、.world.I I nevernever graduatedgraduated fromfrom college.college.TruthTruth bebe told,told,thisthisisis thethe closestclosest IveIve everever gottengotten toto a a collegecollege graduation.graduation.TodayTodayI want to tell you three stories from my life.Thats it.NoI want to tell you three storie

4、s from my life.Thats it.Nobigbig deal.deal.JustJust threethree stories.stories.TheThe firstfirst storystory isis aboutaboutconnectingconnecting thethe dots.dots.（点（点结点）结点）I I droppeddropped outout（退学）（退学）of of ReedReedCollege after the first 6 months,but then stayed around asCollege after the first

5、6 months,but then stayed around asa drop-in for another 18 months or so before I really quit.a drop-in for another 18 months or so before I really quit.SoSo whywhy diddid I I dropdrop out?out?ItIt startedstarted beforebefore I I waswas born.born.MyMybiologicalbiological mothermother waswas a a young

6、,young,unwedunwed collegecollege graduategraduate student,student,and she decided to put me up for adoptionand she decided to put me up for adoption（收养）（收养）.She felt.She feltvery strongly that I should be adopted by college graduates,very strongly that I should be adopted by college graduates,so eve

7、rything was all set for me to be adopted at birth by aso everything was all set for me to be adopted at birth by alawyerlawyer andand hishis wife.wife.ExceptExcept thatthat whenwhen I I poppedpopped outout theythey decideddecidedatat thethe lastlast minuteminute thatthat theythey reallyreally wanted

8、wanted a a girl.girl.SoSo mymy parents,parents,who were on a waiting list,got a call in the middle of thewho were on a waiting list,got a call in the middle of thenightnight asking:asking:WeWe havehave anan unexpectedunexpected babybaby boy;boy;dodo youyou wantwant him?him?They said:Of course.My bio

9、logical mother later found outThey said:Of course.My biological mother later found outthat my mother had never graduated from college and that mythat my mother had never graduated from college and that myfather had never graduated from high school.She refused tofather had never graduated from high s

10、chool.She refused tosignsign thethe finalfinal adoptionadoption papers.papers.SheShe onlyonly relentedrelented a a fewfew monthsmonthslater when my parents promised that I would someday go tolater when my parents promised that I would someday go tocollege.college.AndAnd 1717 yearsyears laterlater I

11、I diddid gogo toto college.college.ButBut I I naivelynaivelychose a college that was almost as expensive as Stanford,andchose a college that was almost as expensive as Stanford,andall of my working-class parents savings were being spent onall of my working-class parents savings were being spent onmy

12、 college tuition.my college tuition.（学费）（学费）After six months,I couldnt see After six months,I couldnt seethethe valuevalue inin it.it.I I hadhad nono ideaidea whatwhat I I wantedwanted toto dodo withwith mymy lifelifeand no idea how college was going to help me figure it out.and no idea how college

13、was going to help me figure it out.And here I was spending all of the money my parents had savedAnd here I was spending all of the money my parents had savedtheir entire life.So I decided to drop out and trust that ittheir entire life.So I decided to drop out and trust that itwould all work out OK.I

14、t was pretty scarywould all work out OK.It was pretty scary（惊人的）（惊人的）at the at thetime,time,butbut lookinglooking backback itit waswas oneone ofof thethe bestbest decisionsdecisions I I everevermade.made.TheThe minuteminute I I droppeddropped outout I I couldcould stopstop takingtaking thethe requir

15、edrequiredclasses that didnt interest me,and begin dropping in on theclasses that didnt interest me,and begin dropping in on theonesones thatthat lookedlooked interesting.interesting.ItIt wasntwasnt allall romantic.romantic.I I didntdidnthave a dorm room,so I slept on the floor in friends rooms,have

16、 a dorm room,so I slept on the floor in friends rooms,I I returnedreturned cokecoke bottlesbottles forfor thethe 5 5 deposits deposits toto buybuy foodfood with,with,and I would walk the 7 miles across town every Sunday nightand I would walk the 7 miles across town every Sunday nighttoto getget oneo

17、ne goodgood mealmeal a a weekweek atat thethe HareHare KrishnaKrishna temple.temple.I I lovedlovedit.it.AndAnd muchmuch ofof whatwhat I I stumbledstumbled intointo byby followingfollowing mymy curiositycuriosityandand intuitionintuition turnedturned outout toto bebe pricelesspriceless laterlater on.

18、on.LetLet meme givegiveyouyou oneone example:example:ReedReed CollegeCollege atat thatthat timetime offeredoffered perhapsperhaps thethebest calligraphy instruction in the country.Throughout thebest calligraphy instruction in the country.Throughout thecampuscampuseveryeveryposter,poster,everyeveryla

19、bellabelononeveryeverydrawer,drawer,waswasbeautifully hand calligraphed.Because I had dropped out andbeautifully hand calligraphed.Because I had dropped out anddidnt have to take the normal classes,I decided to take adidnt have to take the normal classes,I decided to take acalligraphycalligraphy cla

20、ssclass toto learnlearn howhow toto dodo this.this.I I learnedlearned aboutabout serifserifand san serif typefaces,about varying the amount of spaceand san serif typefaces,about varying the amount of spacebetweenbetween differentdifferent letterletter combinations,combinations,aboutabout whatwhat ma

21、kesmakes greatgreattypography great.It was beautiful,historical,artisticallytypography great.It was beautiful,historical,artisticallysubtle in a way that science cant capture,and I found itsubtle in a way that science cant capture,and I found itfascinating.None of this had even a hope of any practic

22、alfascinating.None of this had even a hope of any practicalapplication in my life.But ten years later,when we wereapplication in my life.But ten years later,when we weredesigning the first Macintosh computer,it all came back todesigning the first Macintosh computer,it all came back tome.And we desig

23、ned it all into the Mac.It wasme.And we designed it all into the Mac.It wasthe firstthe firstcomputer with beautifulcomputer with beautifultypography.If I had never droppedtypography.If I had never droppedininonon thatthat singlesingle coursecourse inin college,college,thethe MacMac wouldwould haveh

24、ave nevernever hadhadmultiple typefaces or proportionally spaced fonts.And sincemultiple typefaces or proportionally spaced fonts.And sinceWindowsWindows justjust copiedcopied thethe Mac,Mac,itsits likelylikely thatthat nono personalpersonalcomputer would have them.If I had never dropped out,I would

25、computer would have them.If I had never dropped out,I wouldhave never dropped in onhave never dropped in onthisthis calligraphycalligraphy class,andclass,and personalpersonalcomputers might not have the wonderful typography that theycomputers might not have the wonderful typography that theydo.Of co

26、urse it was impossible to connect the dots lookingdo.Of course it was impossible to connect the dots lookingforward when I was in college.But it was very,very clearforward when I was in college.But it was very,very clearlooking backwards ten years later.Again,you cant connectlooking backwards ten ye

27、ars later.Again,you cant connectthe dots looking forward;you can only connect them lookingthe dots looking forward;you can only connect them lookingbackwards.So you have to trust that the dots will somehowbackwards.So you have to trust that the dots will somehowconnectconnect inin youryour future.fu

28、ture.YouYou havehave toto trusttrust inin somethingsomething youryourgut,destiny,life,karma,whatever.This approach has nevergut,destiny,life,karma,whatever.This approach has neverlet me down,and it has made all the difference in my life.let me down,and it has made all the difference in my life.My se

29、condMy second story is about love and loss.Istory is about love and loss.I waswas luckylucky I found I foundwhat I loved to do early in life.Woz and I started Apple inwhat I loved to do early in life.Woz and I started Apple inmymy parentsparents garagegarage whenwhen I I waswas 20.20.WeWe workedwork

30、ed hard,hard,andand inin 1010 yearsyearsApple had grown from just the two of us in a garage into a$2Apple had grown from just the two of us in a garage into a$2billionbillion companycompany withwith overover 40004000 employees.employees.WeWe hadhad justjust releasedreleasedour finest creationour fin

31、est creation the Macintosh the Macintosh a year earlier,and a year earlier,andI had just turned 30.And then I got fired.How can you getI had just turned 30.And then I got fired.How can you getfiredfired fromfrom a a companycompany youyou started?started?Well,Well,asas AppleApple grewgrew wewe hiredh

32、iredsomeonesomeone whowho I I thoughtthought waswas veryvery talentedtalented toto runrun thethe companycompany withwithme,and for the first year or so things went well.But thenme,and for the first year or so things went well.But thenour visions of the future began to diverge and eventually weour vi

33、sions of the future began to diverge and eventually wehad a falling out.When we did,our Board of Directors sidedhad a falling out.When we did,our Board of Directors sidedwith him.So at 30 I was out.And very publicly out.What hadwith him.So at 30 I was out.And very publicly out.What hadbeen the focus

34、 of my entire adult life was gone,and it wasbeen the focus of my entire adult life was gone,and it wasdevastating.devastating.I I reallyreally didntdidnt knowknow whatwhat toto dodo forfor a a fewfew months.months.I I feltfelt thatthat I I hadhad letlet thethe previousprevious generationgeneration o

35、fof entrepreneursentrepreneursdown-that I had dropped the baton as it was being passed todown-that I had dropped the baton as it was being passed tome.me.I I metmet withwith DavidDavid PackardPackard andand BobBob NoyceNoyce andand triedtried totoapologizeapologize forfor screwingscrewing upup soso

36、badly.badly.I I waswas a a veryvery publicpublic failure,failure,and I even thought about running away from the valley.Butand I even thought about running away from the valley.Butsomething slowly began to dawn on mesomething slowly began to dawn on me I still loved what I I still loved what Idid.did

37、.TheThe turnturn ofof eventsevents atat AppleApple hadhad notnot changedchanged thatthat oneone bit.bit.I had been rejected,but II had been rejected,but Iwaswas still in love.And sostill in love.And soI decidedI decidedto start over.I didnt see it then,but it turned out thatto start over.I didnt see

38、 it then,but it turned out thatgetting fired from Apple was the best thing that could havegetting fired from Apple was the best thing that could haveever happened to me.The heaviness of being successful wasever happened to me.The heaviness of being successful wasreplacedreplaced byby thethe lightnes

39、slightness ofof beingbeing a a beginnerbeginner again,again,lessless suresureaboutabout everything.everything.ItIt freedfreed meme toto enterenter oneone ofof thethe mostmost creativecreativeperiods of my life.During the next five years,I started aperiods of my life.During the next five years,I star

40、ted acompany named NeXT,another company named Pixar,and fell incompany named NeXT,another company named Pixar,and fell inlovelove withwith anan amazingamazing womanwoman whowho wouldwould becomebecome mymy wife.wife.PixarPixar wentwenton to createon to createthe worlds firstthe worlds firstcomputer

41、animated feature film,computer animated feature film,Toy Story,and is now the most successful animation studio inToy Story,and is now the most successful animation studio inthe world.In a remarkable turn of events,Apple bought NeXT,the world.In a remarkable turn of events,Apple bought NeXT,I returne

42、d to Apple,and the technology we developed at NeXTI returned to Apple,and the technology we developed at NeXTis at the heart of Apples current renaissance.And Laureneis at the heart of Apples current renaissance.And Laureneand I have a wonderful family together.Im pretty sure noneand I have a wonder

43、ful family together.Im pretty sure noneofof thisthis wouldwould havehave happenedhappened ifif I I hadnthadnt beenbeen firedfired fromfrom Apple.Apple.ItIt waswas awfulawful（/fl US-/adj 可怕的）tasting tasting medicine,medicine,butbut I I guessguessthethe patientpatient neededneeded it.it.SometimesSomet

44、imes lifelife hitshits youyou inin thethe headhead withwitha brick.Dont lose faith.Im convinceda brick.Dont lose faith.Im convinced（k nvinsta.确信的,深信的）that that thethe onlyonly thingthing thatthat keptkept meme goinggoing waswas thatthatI loved what I did.Youve got to find what you love.I loved what

45、I did.Youve got to find what you love.And thatAnd thatis as true for your work as it is for your lovers.Your workis as true for your work as it is for your lovers.Your workis going to fill a large part of your life,and the only wayis going to fill a large part of your life,and the only waytoto bebe

46、trulytruly satisfiedsatisfied isis toto dodo whatwhat youyou believebelieve isis greatgreat work.work.And the only way to do great work is to love what you do.IfAnd the only way to do great work is to love what you do.Ifyou havent found it yet,keep looking.Dont settle.As withyou havent found it yet,

47、keep looking.Dont settle.As withall matters of the heart,youll know when you find it.And,all matters of the heart,youll know when you find it.And,like any great relationship,it just gets better and betterlike any great relationship,it just gets better and betterasas thethe yearsyears rollroll on.on.

48、SoSo keepkeep lookinglooking untiluntil youyou findfind it.it.DontDontsettle.settle.My secondMy second story is about love and loss.Istory is about love and loss.I waswas luckylucky I found I foundwhat I loved to do early in life.Woz and I started Apple inwhat I loved to do early in life.Woz and I s

49、tarted Apple inmymy parentsparents garagegarage whenwhen I I waswas 20.20.WeWe workedworked hard,hard,andand inin 1010 yearsyearsApple had grown from just the two of us in a garage into a$2Apple had grown from just the two of us in a garage into a$2billionbillion companycompany withwith overover 400

50、04000 employees.employees.WeWe hadhad justjust releasedreleasedour finest creationour finest creation the Macintosh the Macintosh a year earlier,and a year earlier,andI had just turned 30.And then I got fired.How can you getI had just turned 30.And then I got fired.How can you getfiredfired fromfrom