《战略管理》课程教学大纲（英文）.docx

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1、Syllabus of Strategic management Course Name： Strategic managementCourse Code：批注WU1:与中文版不对应Credits： 3.0Total Credit Hours：48Lecture Hours：|(48Experiment Hours： 0Programming Hours：0Practice Hours： 0Total Number of Experimental (Programming) Projects 0Where, Compulsory ( 0 ), Optional ( 0 ).School： Bu

2、siness SchoolTarget Major： Business ManagementI Course Nature & Aims1. Course Nature.Strategic management is a new and important branch of management discipline. Nowadays, it has become a core professional course of business management. As one of the key fields in the study of enterprise management

3、theory, it not only occupies a prominent position in the management theory, but also values in the process of enterprise management. Strategic management aims to study the major issues related lo the survival and development of enterprises, which builds and explores the management area. At the same

4、time, Strategic management is a practical application course which plays an important role in the professional training program. Meanwhile, Strategic management is a combination of theory and skill training. Its purpose is not only to introduce basic knowledge to learners, but also to encourage and

5、cultivate students habits, to analyze problems independently. From the perspective of general management or overall management, Strategic management integrates the relationships within the enterprise and the external environment, highlights the core and essence of enterprise management from a strate

6、gic perspective and starting point, and aims to probe into the source of the enterprises lasting competitive advantage and long-term business performance. The purpose of learning Strategic management is to cultivate students comprehensive analysis and decision-making ability, improve students strate

7、gic awareness, and help them to solve problems from a strategic height, which is conducive lo students overall improvement of management quality.2. Course aims.The purpose of this course is to cultivate students comprehensive analysis and decision-making ability, and to improve their strategic aware

8、ness, which is conducive to their overall improvement of management quality. As the cradle of cultivating future senior management talents, the major of university management must teach the theory and method of Strategic management to the students. This course can enhance students ability to make go

9、od decisions when talking about corporate affairs. It is essential to find their potentials to analyze and solve problems from a strategic height are conducive to the overall improvement of students management quality.11.4 concept of strategic innovationinfluencing factors of strategic innovation11.

10、5 tools and analysis framework of strategic innovationprinciples of strategic innovationTeaching requirements: Students are required to master the connotation, type and motivation of strategic change. To understand the necessity of strategic innovation, to be familiar with the influencing factors of

11、 strategic innovation, to master the tools and analysis framework of strategic innovation, especially the business model canvas, to understand the basic principles of strategic innovation, to be able to analyze the types and motivations of strategic change, to identify the elements of strategic inno

12、vation, to make a strategic analysis framework for strategic optimization Provide countermeasures, so as to have the ability to analyze and solve problems.Key Points： Driving force of strategic change, business model canvas, types of strategic innovationDifficult Points： Strategic innovation by usin

13、g the tools and analysis framework of strategic innovationIV、Table of Credit Hour Distribution批注WU2:此表格与中文版不对应TeachingContentIdeologicaland PoliticalIntegratedLectur e HoursExperiment HoursPractic e HoursProgramming HoursSelf-study HoursExercise ClassDiscussion HoursChapter 121Introduction tostrateg

14、icmanagementTlieHistory,theoreticalconnotation.confidence ofmanagers,the 19thschools andNationalrepresentativeCongress ofworks ofCPCcompetitiveadvantagestrategicmanagement,strategicmanagementmodelChapter 2The 19th211Vision, MissionNationaland StrategicCongress ofGoalstheVision, niissioiLCommunistgoa

15、ls, businessParty ofethics and socialChinaresponsibilityThe theory ofconfidenceCore valuesPatriotismanddedicationChapter 342Analysis of theexternalenvironment ofthe enterpriseThe 19thOverview ofNationalexternalCongress ofenvironmentCPCanalysis, PESTELAdhere to theanalysis, industrynewenvironmentdeve

16、lopmentanalysis, industryconceptlife cyclestrategy ofanalysis, Porterssustainablefive forces model,developmentcompetitoranalysis,stakeholderanalysisChapter 4 intenial422environmentanalysisValue chainanalysis,resources andcapabilities,knowledgeresources, corecapabilities,The 19thsustainableNationalco

17、mpetitiveCongress ofadvantage,CPC Strategyinternal factorofevaluation, valuestrengtheningchain analysis,the countryresources andwith talentscapabilities,knowledgeresources, corecapabilities,sustainablecompetitiveadvantage.internal factorevaluationChapter 5421company levelstrategyGeneral strategy.fun

18、ctionalstrategy,competitionstrategy,developmentstrategy, stabilitystrategy.tighteningstrategy,enterprise crisismanagementChapter 642business levelstrategyBusiness levelstrategyoverview, costleading strategy,differentiationstrategy,concentrationstrategy andstrategy clockChapter 72strategy offunctiona

19、ldepartmentsFunctionalstrategyoverview,marketingstrategy, financialstrategy,production andoperationstrategy, researchand developmentstrategy, humanresource strategyChapter 8With the311intcrnationalizatiincreasinglyon strategyfierceOverview ofinternationalinternationalcompetition,business strategy.th

20、e strategybrief introductionofof internationalstrengtheningbusiness strategythe countrytheory, categorywith talentsand applicablehas beenconditions ofimplementedinternationalin depth. Thebusiness strategy.times andentry mode ofsocialinternationaldevelopmentbusiness strategy,need torisks offurtherint

21、ernationalimprove thebusiness strategycomprchcnsive quality ofthe peopleand cultivateinnovativetalents.Chapter 9412strategyimplementationEnterprisestrategyimplementationpreparation,principle andmode ofenterprisestrategyimplementation.enterprisestrategy andorganizationalstructure.allocation ofenterpr

22、isestrategicresources,enterprisestrategy andleadershipChapter 10311strategic controlContents andfunctions ofstrategic controlcharacteristics ofstrategic controlprocess, methodsand means ofstrategic control.requirements andelements ofstrategic controldesignCh 叩 ter 11The 19th211strategic changeNation

23、aland innovationCongress ofTlie concept,CPCtypes, tools andInnovationanalyticalframework ofstrategic changedrivendevelopmentstrategyTotal3414Sum48V、Summary of Experimental (Programming) ProjectsNo experiment (programmingVI、Teaching MethodClassroom teaching: This course is mainly taught by teachers i

24、n class, supplemented by self-study and homework based on course video materials. The teaching process should be able to flexibly use blackboard writing and multimedia teaching, which can strengthen the interaction between teachers and students.Seminar Teaching: This course will carry out appropriat

25、e seminar activities according to specific teaching contents. The teacher provides discussion questions, and the students prepare fbr class in groups, and then conduct class discussion, so as to improve the students team cooperation ability.Heuristic teaching: We use the ideas of putting forward pro

26、blems, analyzing problems and solving problems to teach, imperceptibly cultivate the corresponding ability of students; emphasize the importance of practical experience, and learn in practice.VII、Course Assessment and Achievement EvaluationAssessment Methods： ExaminationExamination Formats： Open-boo

27、kGrading Methods： Five-level SystemCourse Assessment Content, Assessment Format and Supporting Course ObjectivesCourseObjectives (Indices)AssessmentContentAssessment Formats and Proportion (%)GradingClassroom QuestioningAssignmentEvaluationRoutine TestExperimentReportTermReportTermPaperMidtermExamFi

28、nalExamProportion(%)Objective 1(Index2-1、2-2、2-3、11、11-2、11-3)Strategic management process, content of strategic implementation value chain analysis, corporate strategy, types of competitive strategy5510Objective 2（Index2-1、2-2、2-3、5-1、5-2、5-3、3-1、3-2、3-3）Integration strategy, diversification strate

29、gy, connotation of competition strategy, applicable conditions and risks552535Objective 3（Index11-1、 11-2、11-3、7-1、72 7-3）The relationship between the strategic structure and the5551（）25Objective 4（Index2-1、2-2、2-3、3-1、3-2、3-3、9-1、9-2、9-3）SWOT analysis, BCG matrix, PEST analysis and Porters five for

30、ce model in case study51520Objective 2、3、4（Index8-K 8-2、8-3）The concept of strategic change, the types of strategic change, the concept of strategic innovation, the tools and analytical framework of strategic innovation5510Total1010100100060100（Note: The assessment format is not limited to those lis

31、ted in the form, but is filled in according to the actual situation of the course.)VO、Course ResourcesTextbooks：Xufei. Strategic management (4th edition) MJ.Beijing: Renmin University Press of China. 2019.Bibliography：1. Weijiang, Wu aiqi. Strategic management M. Beijing ： Mechanical Industry Press,

32、 2018.2. Fred. R. David. Concepts and cases of Strategic management (13th edition. Global Edition) |M|. Beijing: China Renmin University PressYang xihuai, Wang Jiang. Theory and case of enterprise Strategic management (Fourth Edition) M. Beijing: Higher Education Press, 20163. Xiao Hailin. Theory, p

33、ath and tool of enterprise Strategic management fM. Beijing: China Renmin University Press, 2013China Institute of certified public accountants. Corporate strategy and risk management M. Beijing: China finance and Economics Press, 2018Reading Materials：1. CNKI (China knowledge network), Super Star D

34、igital Library and other digital resource databases contain relevant Strategic management academic papers.2. Newspapers, magazines, books and other relevant materials collected by the University.3. Domestic and foreign academic websites of economic management.4. Other Strategic management courses on

35、 MOOC platform at home and abroad.IX、NotesPrerequisites: Organizational behavior, Management, Financial management, Marketing, Human resource management. Operation managementFollow-up Courses: No requirementsContents and Requirements of Students Self-study:Bilingual Teaching or Not: NotRequirements

36、and Proportion of Bilingual Teaching:Discipline and Considerations of Practice Session: no practice sessionNotes:II、Course Objectives1. Moral Education and Character Cultivation.In the practice of leaching Strategic management, we should fully consider the knowledge structure, theoretical level and

37、application ability requirements of our students into the course structure. And it will be our task to combine the theoretical knowledge of Strategic management with ideological and political education irom the aspects of integrity, professional ethics, responsibility consciousness, professionalism, social responsibility, etc. Based on the case analysis of typical national enterprises, we should integrate the education of social