跨境电子商务课程简介英文版.docx

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1、Course Introduction Cross-Border ElectronicCommerceCourse Name： Cross-Border Electronic CommerceCourse Code：Prerequisites： Fundamentals of Computer CultureFollow-up Courses： Cross border E-commerce ExperimentBilingual Teaching or Not： Chinese teaching, the related professional terms shall be provide

2、d with corresponding English vocabulary.Credits： 2.0Total Credit Hours： 32Lecture Hours： 32Experiment Hours：Programming Hours：Practice Hours：School ： School of BusinessTarget Major： FinanceCourse DescriptionCross-border E-commerce is a new field of E-commerce development. As a comprehensive interdis

3、ciplinary course, cross-border E-commerce is a professional elective course for economic management and related majors in universities. This course is a professional elective course for finance major. It integrates the knowledge of E-commerce and other courses, involving the related concepts, basic

4、principles, cross-border E-commerce platform, cross-border logistics, cross-border collection, intellectual property rights and trend of cross-border E-commerce. Centering on the mainstream cross-border E-commerce platforms, it introduces the characteristics, business process and online marketing of

5、 cross-border E-commerce platform. It has the characteristics of theory with practice.Through the study of this course, students have a comprehensive understanding of the theory, application and trend of cross-border E-commerce. From the perspective of cross-border E-commerce application, students a

6、nalyze problems. Students gradually have systematic knowledge, application skills and innovative ideas of cross-border E-commerce.Course ResourcesTextbooks : Alibaba business university. Cross border E-commerce operation practice: cross bordermarketing,logistics and multi platform practice, electron

7、ic industry press, September 2019.Bibliography : 1. Yang JianZheng. Foundation and application of E-commerce (10th Edition)M. Xian: XianUniversity of Electronic Science and Technology Press, 2017.2. AliExpress University. AliExpress treasure codeM. Beijing: Electronic Industry Press, 2020.Reading Materials ： No