酒店《务旅行标准》培训活动纲要.pdf

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1、A HOTELA HOTELXXXXXX 大酒店大酒店TRAINING ACTIVITY OUTLINETRAINING ACTIVITY OUTLINE培训活动纲要培训活动纲要Task:Task:Business Trip StandardBusiness Trip Standard任务：任务：商务旅行标准商务旅行标准CodeCode 序号：序号：OH-SM-RM-A202 OH-SM-RM-A202Objectives:Objectives:At the end of this session,each trainee will be able toensureMarket reach t

2、argets are achieved.目的目的:课程结束后使每位学员能够确保在商务旅行中达到目标市场Standard:Standard:1.Each sales trip has to be in accordance with the hotelBusiness Plan.标准标准:每个商务旅行都必须遵照酒店工作计划 2.The sales associate will make appointment with clientsprior to business trip.销售员工将在商务旅行前与客户约定见面时间。3.Prepare sales kits and promotion fly

3、er,etc.准备销售小册子和销售推广宣传单。4.BookaccommodationinSheratonhotelsorStarwood hotels if possible.Otherwise abide by hotels expensepolicy.尽可能预订仕达屋集团内喜来登酒店，否则遵照酒店出差费用的政策。5.Follow daily sales calls standard during thebusiness trip.商务旅行中每天的工作遵照每日销售拜访标准。Resources:Resources:LCD/sales kits,promotion flyer,business

4、trip expenseform,sales call report培训器材培训器材:LCD/销售小册子，推广宣传单，商务旅行费用申请表，销售报告MethodMethod培训方式培训方式Ice breakTraining StepsTraining Steps培训步骤培训步骤Music Loud and the trainer is in uniform ofsales manager standing straightly and smile.大声音乐，训导师着销售经理服装面带微笑站在学员面前。Self-introduction and give a warm welcome.自我介绍并向学

5、员表示欢迎Question to test the trainees level:TimeTime时间时间30 seconds2 minutes5 minutes打破僵局Introduction介绍Raise interests提高兴趣LectureAnd questioning提问测验学员水平Does anyone know what the sales person do athotel有谁知道销售部在酒店内是做什么的我们能从中获得什么Gain self-confidence mean half success.增加自信等于成功了一半。Question:提问5 minutes讲解并提问De

6、monstrationWhat is sales trip什么是商务旅行20 minutesWhy do we need sales trip为什么需要商务旅行演示How can we do it我们将怎样做All answers will be written on the white boardthen correct.所有的答案将写在白板上，然后选择正确的答案。Show the standard of business trip and answerthe questions.(use LCD and Flip Chart 1)运用 LCD 和白板展示商务旅行标准并回答问题。1.Each

7、triphastodependonhotelbusiness plan or season with a clearobjective.每一次商务旅行 都必须依靠酒店经营活动Summary计划或有明确的目标。2.Try to contact sister hotels or GlobalSales Office,find more informationabout target market.尽量联络地区销售部找到更多的关于目标市场的信息。3.Report to Director of Sales&Marketingabout your tasks and your activity andr

8、esults写一份报告给市场销售总监关于商务旅行的目的，活动安排和结果。4.A brief case or a business hand bag(forfemale associates)will carry携带商务旅行包(女员工)5.Sheraton Brand philosophy and HotelMission Statement should be promotedwhen appropriate.适当地时间推广喜来登品牌和酒店使命宣言6.Exercise effectively.运用喜来登客人满意服务标准Review all key points which arelisted on FlipChart回顾所有在翻转展示板的要点。5 minutes5 minutesTotal 72 minutes总结Test测验How can we approve our sales market target(Flip chart 1)怎样提高我们的销售目标市场(运用翻转展示板 1 上内容解答)