(本科)外贸英语函电全书电子教案.pdf

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1、外贸英语函电全书电子教案 第一章商务信函一、教学目标 1.掌握商务信函的基本结构 2.能够运用的不同格式的商务信函布局 3.了解商务信函信封的写法 4.掌握撰写商务信函的原那么二、课时分配 5 三节，每节安排2个课时三、教学重点难点 1.商务信函的基本结构 2.商务信函的基本格式 3.信封的写法四、教学大纲 Chapter One Basic Knowledge of Business Letter Writing 1.Seven Principal Parts(1)The Letter-head(信头)(2)The Date(日期)(3)The Inside Name and Address

2、(封内名称和地址)(4)The Salutation or Greeting(称呼)(5)The Body(正文)(6)The Complimentary Close(结尾礼词)(7)The Signature(签名)2.Six Optional Parts(1)The Reference Number(存档编号)(2)The Attention Line(致经办人)(3)The Subject Line(主题，事由)(4)The Enclosure Notation(附件)(5)The Carbon Copy Notation(抄送)(6)The Postscript(再启，附言，附录)3.

3、Types of Layout(1)Semi-indented style(混合式)(2)Block style(齐头式，平头式)4.Envelope(1)Semi-indented Style(2)Block Style Supplements Principles of Writing a Business Letter：1.Consideration 2.Courtesy 3.Clarity 4.Conciseness 5.Concreteness 6.Correctness 7.Completeness五、教学案例（注：不要与教材的案例重复）第二章市场开发 一、教学目标 1.了解市场开

4、发的方法和途径；2.掌握建立贸易关系的多种渠道；3.掌握如何撰写建立贸易关系的书信。二、课时分配 4 三节，每节安排2个课时三、教学重点难点 1.建立贸易关系的途径 2.建立贸易关系信函的写作方法四、教学大纲 Chapter Two Establishing Business Relations Channels to establishing business relations:1.The banks;2.The chambers of commerce both at home and abroad;3.Introduction of his business connections;4

5、.The fairs or expositions;5.Advertisements;6.E-commerce services.Content of the messages when establishing business relations 1.the source of the receivers information;2.his information about the business scope he handles and the reputation or status,etc.;3.the intention of writing such as to cooper

6、ate or establish businessrelations.Dialogue study五、教学案例（注：不要与教材的案例重复）Unit Three Business Negotiation 商务谈判 一、教学目标 1.了解商务谈判的基本环节；2.掌握询盘、报盘、还盘的方式和写作手法；3.掌握订单的方式和写作手法；4.掌握合同的方式和写作手法；。二、课时分配 5 三节，每节安排2个课时三、教学重点难点 1.询盘的写作方法 2.商务谈判基本程序 3.订单、合同的本卷须知四、教学大纲 Chapter 3 ree Enquiries Definition of enquiry Rules

7、of making an enquiry Samples of Dialogues about enquiry Chapter 4 ur Offers and Counteroffers Two kinds of Offer 1 firm offer 2 non-firm offer 3 The differences between them Rules of firm offer Chapter Five Placing Order and Signing Contract Part A Order Rules of“First“orders Buyers obligations of a

8、 binding agreement Sellers obligations of a binding agreement Part B Signing Contract The contents involved in a business contract Variety of business contracts五、主要概念 1.Enquiry 2.firm offer六、教学案例（注：不要与教材的案例重复）Unit Four Fulfillment of Contract 合同的履行 一、教学目标 1.了解履行合同基本环节；2.掌握商品的生产、包装、装运相关单据填写和使用；3.掌握办理

9、保险的方式和单据的填写；4.掌握理赔的方式和信件的写作。二、课时分配 5 三节，每节安排2个课时三、教学重点难点 1.装运的相关单据 2.保险的办理 3.理赔的本卷须知四、教学大纲 Chapter Six Production and Packing Part A Production Three types of decisionStrategic decisions；Operating decisions；Control decisions.Part B Packing The contents of making export packages Chapter 7 ven Shippin

10、g Ocean shipping procedure Bill Of Lading（提货单）Container Booking Note（集装箱货物托运单）Chapter 8 ght Insurance Three basic risks in ocean cargo shipment F.P.A.（Free of Particular Average）W.P.A.（With Particular Average）All Risks Insurance Policy Sample（保险单样本）Chapter 9 ne Settlement The contents of settlement

11、Variety of settlement The operation of L/C The Content of L/C The Scimple of L/C（信用证样本）五、主要概念 1.All risks 2.L/C六、教学案例（注：不要与教材的案例重复）Unit Six Trade Forms 贸易形式 一、教学目标 1.了解贸易的基本形式 2.掌握代理的基本知识二、课时分配 3 三节，每节安排2个课时三、教学重点难点 1.代理的基本形式 2.贸易的其他相关形式四、教学大纲 Chapter Twelve Agency General Agent Sole Agent(exclusive agent)Other trade forms Compensation trade Processing trade Leasing Consignment Joint venture Cooperation on uTurn-Keyn Basis Tendering五、主要概念 1.Agency六、教学案例（注：不要与教材的案例重复）