module剑桥BEC商务英语中级答案词汇.pptx

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1、Objective n目标，目的Expectation n预期，期望，期望值Brochure n小册子，宣传手册Sample n样品Case study 案例研究Ringtone n手机铃声In small print 用小字Graphic n图形，插图Animation n。动画，卡通制作in bold 用粗体字Subscription n订购，订阅subscription fee 入网费，开通服务费第1页/共10页Launch a formal investigation 展廾止式调查Soft drink 软饮料（指不含酒精的饮料）Spit out 吐出Target audience 目标

2、观众Organic adj有机的，天然的Yoghurt n酸奶Shape yoghurt 塑身酸奶（指帮助减肥保持身材的酸奶）Fat-free adj.脱脂的，不含脂肪的Artificial sweetener 人工甜味剂Preservative n保鲜剂Colorant n色素Additive n添加剂Ingredients list 成分清单，成分列表Online complaints form 网上的投诉表Promotion n促销，推广；提升，晋升Marketing n营销，市场营销Promotional gift 用于促销的赠品ASA（缩略语，全称为American Standard

3、s Association）美国标准协会Shout（英国一家面向青春少女的杂志）心声杂志第2页/共10页口语练习，A short presentation 一份简短的报告在这份以“成功的网络广告”为主题的报告里，报告人使用了以下表达法来提出建议：The first thing is to.首先要Its a good idea to.是个好主意You can do this by.你能通过做到这一点Also remember that.还要记住My third tip is(never)to我要给的第三个建议是（决不）要Before we finish dont forget.完成之前别忘了Wh

4、at might be better is to.更好的做法可能是第3页/共10页参考答案：学生A:When deciding which type of advertising to use,the first thing is to consider the cost.The company should decide the type of advertising according to the budget.If it is so expensive that the company cannot afford it,it will cause unnecessary burden

5、to the companyIn addition to cost,also remember that it should reach vast number of target customers.For example,if the product aims at senior citizens,it should not choose the Internet because many senior citizens do not surf the intemet at all.In this case,radio or newspapers can be good alternati

6、ves.第4页/共10页Besides you should consider whether it is a short-term or long-term promotion.If the type of advertisement can provide you with long-term promotion of a product or service that can reach immense audience,it can still be cost-effective because it can reach vast numberof people at a time a

7、t a considerable low price.学生B:When planning advertising campaign,the first thing to consider is the age and gender of the target customer.Only when you know the age and gender of the target customer can you know their likes and dislikes,and the media they often have access to.第5页/共10页It is also a g

8、ood idea to consider the typical income of the target customers.Their typical income can tell you the type of products or services they may enjoy.Your advertising campaign will be futile if you are aiming at people with the wrong income group.In addition,dont forget to make an investigation into wha

9、t they read in order to select an appropriate type of advertising.If the target customer doesnt log on the Intemet at all,launching your advertisement online will lead to nothing.Similarly,if target customers dont have the habit of reading newspapers,having your advertisement printed on newspapers w

10、ill surely be a waste of money.第6页/共10页4.2 Business Skills Delegating词语准备，delegate vt&vi托付，分派，移交Delegator n托付者，委派者，移交者Tailor vt.修改，使合适，使适应Positive adj肯定的，积极的Expectation n期待，期望Brief vt（尤指事前）向介绍基本情况，向布置简要任务Let go 放开，放手第7页/共10页Bits and pieces 零碎Ownership n所有权Financial adj.金融的，财政的Psychological a心理上的，精神上

11、的Specify vt明确说明，详细说明Deadline n最后期限Check up 校对，检验，检查，调查Feedback n反馈，反馈意见 ，Constructive adj建设性的Criticism n批评，评论第8页/共10页答案解析：Introduction报告介绍This report sets out to该报告的目的是The purpose of this report is to.该报告的目的是Findings调查发现In addition to.除了之卜Alternatively.作为选择，另一种方式是，也许”As a result of由于，作为的结果This means.这意味着It was found that.据发现Recommendations建议In conclusion.结论是I would propose/suggest that.我建议The findings clearly show that we should.调查结果表明我们应该第9页/共10页感谢您的观看！第10页/共10页