市场营销策略外文参考文献（精选119个最新）,参考文献.docx

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1、市场营销策略外文以下为参考文献精选119个最新,以下为参考文献市场营销策略是指企业根据本身内部条件和外部竞争状况所确定的关于选择和占领目的市场的策略。它是制定企业战略性营销计划的重要组成部分，其本质就是企业开展市场营销活动的总体设计。以下为搜索整理的市场营销策略外文以下为参考文献，欢迎借鉴参考。 市场营销策略外文以下为参考文献一： 1Luc a Arg elles,Isabelle Anguelovski,Filka Sekulova. How to survive: Artificial quality food schemes and new forms of rule for farme

2、rs in direct marketing strategiesJ. Journal of Rural Studies,2021,62. 2Salman Yousaf,Fan Xiucheng. Halal culinary and tourism marketing strategies on government websites: A preliminary analysisJ. Tourism Management,2021,68. 3Fang-Yi Lo,Nayara Campos. Blending Internet-of-Things (IoT) solutions into

3、relationship marketing strategiesJ. Technological Forecasting amp; Social Change,2021,137. 4Eric K. Soule,Kari-Lyn K. Sakuma,Sherilyn Palafox,Pallav Pokhrel,Thaddeus Herzog,Noel Thompson,Pebbles Fagan. Content analysis of internet marketing strategies use to promote flavored electronic cigarettesJ.

4、Addictive Behaviors,2021. 5Rahul Goel,Anurag Singh,Fakhteh Ghanbarnejad. Modelling competitive marketing strategies in social networksJ. Physica A: Statistical Mechanics and its Applications,2021. 6Noelia Jim nez-Asenjo,Diana A. Filipescu. Cheers in China! International marketing strategies of Spani

5、sh wine exportersJ. International Business Review,2022. 7Francesco Parola. Shipping and Port Marketing: Policy and StrategyJ. Transport Policy,2022. 8Tianrui Zhang,Pengdeng Li,Lu-Xing Yang,Xiaofan Yang,Yuan Yan Tang,Yingbo Wu. A discount strategy in word-of-mouth marketingJ. Communications in Nonlin

6、ear Science and Numerical Simulation,2022,74. 9Jihad Saidali,Hassane Rahich,Yassine Tabaa,Abdellatif Medouri. The combination between Big Data and Marketing Strategies to gain valuable Business Insights for better Production SuccessJ. Procedia Manufacturing,2022,32. 10Lenita Jokinen,Inka Puumalainen

7、,Marja Airaksinen. Influence of strategic planning on product marketing and health service orientation of community pharmacies A national survey in FinlandJ. Health policy,2022,123(5). 11Patrick van Esch,Margaret Mente. Marketing video-enabled social media as part of your e-recruitment strategy: Sto

8、p trying to be trendyJ. Journal of Retailing and Consumer Services,2021,44. 12Shelby D. Hunt,Sreedhar Madhavaram. Adaptive marketing capabilities, dynamic capabilities, and renewal competences: The outside vs. inside and static vs. dynamic controversies in strategyJ. Industrial Marketing Management,

9、2022. 13Abdulrahman Al-Surmi,Guangming Cao,Yanqing Duan. The impact of aligning business, IT, and marketing strategies on firm performanceJ. Industrial Marketing Management,2022. 14Itzhak Gnizy. The role of inter-firm dispersion of international marketing capabilities in marketing strategy and busin

10、ess outcomesJ. Journal of Business Research,2022,105. 15George Christodoulides,Nina Michaelidou,Nikoletta-Theofania Siamagka. Social media, content marketing and engagement strategies in B2BJ. Industrial Marketing Management,2022,81. 16Yitayew,Yigezu,Kassie,Deneke,Haile,Hassen,Rischkowsky. Identific

11、ation of strategies to improve goat marketing in the lowlands of Ethiopia: a hedonic price analysisJ. Applied Economics,2022,51(1). 17Smith. Between saying and doing is the ocean: an empirical exploration of the gap between strategic marketing plans and their implementation in the life sciences indu

12、stryJ. Journal of Strategic Marketing,2022,27(1). 18Cleo Schyvinck,Annick Willem. From cause-related marketing strategy to implementation in professional basketball organizations: a matter of alignmentJ. European Sport Management Quarterly,2022,19(1). 19Baena. Global marketing strategy in profession

13、al sports. Lessons from FC Bayern MunichJ. Soccer amp; Society,2022,20(4). 20Shokuhi,Nabavi Chashmi. Formulation of Bank Melli Iran Marketing Strategy Based on Porter S Competitive StrategyJ. Journal of Business-to-Business Marketing,2022,26(2). 21Mols. The internal competitor: buyer motives and mar

14、keting strategiesJ. Journal of Strategic Marketing,2022,27(5). 22Nasser Bahrami,Bijan Aryana. Felicitous Design Concept. Harmonising marketing and design on product, process and strategy levelsJ. The Design Journal,2022,22(sup1). 23Aylin Caliskan. Applying the Right Relationship Marketing Strategy t

15、hrough Big Five Personality TraitsJ. Journal of Relationship Marketing,2022,18(3). 24Bongiwe Porrie Dlamini-Mazibuko,Stuart Ferrer,Gerald Ortmann. Factors affecting the choice of marketing outlet selection strategies by smallholder farmers in SwazilandJ. African Journal of Science, Technology, Innov

16、ation and Development,2022,11(5). 25Isaac B. Oluwatayo. Vulnerability and adaptive strategies of smallholder farmers to seasonal fluctuations in production and marketing in southwest NigeriaJ. Climate and Development,2022,11(8). 26Weihong Zhao,Haolin Zhu. Research on Defamiliarization Stimulus Strat

17、egy in the Context of Advertising MarketingP. Proceedings of the 2021 International Symposium on Social Science and Management Innovation (SSMI 2021),2022. 27Xiao-Jun ZHENG,Yi-Yang CHEN,Xiao-Mei CHENG. Research on Brand Marketing Strategy Based on Virtual Reality TechnologyP. Proceedings of the 4th

18、Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2021),2022. 28Fang Gao. Research on Personalized Hotel Marketing Strategy: Taking VR as an ExampleP. Proceedings of the 2021 3rd International Conference on Education, Sports, Arts and Management Engineeri

19、ng (ICESAME 2021),2021. 29Jiabin Zhang. Strategy of Sports Brand Network Marketing on the Basis of Brand Image PromotionP. Proceedings of the 2021 International Conference on Management, Economics, Education and Social Sciences (MEESS 2021),2021. 30Jingjing Yang,Nan Yan,Lei Chen,Yaohui Ye,Ling Lu. R

20、esearch on the Integrated Marketing Communication Strategies of Tea Enterprises in China Against the Backdrop of Mobile InternetP. Proceedings of the 2022 International Conference on Management, Education Technology and Economics (ICMETE 2022),2022. 市场营销策略外文以下为参考文献二： 31Yazi Li. Marketing Strategy of

21、 ZR Insurance Xi an Branch in the Era of Internet + P. Proceedings of the 1st International Conference on Business, Economics, Management Science (BEMS 2022),2022. 32Muhammad Siri Dangnga,Mr Arman,Mr Buhaerah,St. Maryam. Marketing Strategy Development Model of Increasing Sales Volume of Dangke Crack

22、er: Enrekang Regency Food SpecialtyP. Proceedings of the 5th International Conference on Community Development (AMCA 2021),2021. 33Wang Cheng,Liu Hui. A Study on Marketing Strategies of Promoting the Background of Studying Abroad: A Case Study of E CompanyP. Proceedings of the 2022 4th International

23、 Conference on Social Sciences and Economic Development (ICSSED 2022),2022. 34Ningjie Wu,Yinggui Qiu,Luogeng Chen. Research on Marketing Strategy of Intercity Railway in Wuhan Metropolitan AreaP. Proceedings of the 2021 International Symposium on Social Science and Management Innovation (SSMI 2021),

24、2022. 35Irina Firsova,Yulia Grusina,Svetlana Azarova. Leadership as a new time marketing strategyP. Proceedings of the 3rd International Conference on Social, Economic, and Academic Leadership (ICSEAL 2022),2022. 36Jian Xu. Research on Enterprise Marketing Strategy Based on Product Life Cycle Theory

25、P. Proceedings of the 8th International Conference on Social Network, Communication and Education (SNCE 2021),2021. 37Peng Ji. Research on the Green Marketing Strategy of Enterprises in the Context of Circular EconomyP. Proceedings of the 2021 International Conference on Management and Education, Hu

26、manities and Social Sciences (MEHSS 2021),2021. 38Jun Wu,Wei Bi,Jiede Wu. Research on Marketing Strategy of Boonie Bears Series AnimationP. Proceedings of the 2nd Symposium on Health and Education 2022 (SOHE 2022),2022. 39Meizar Rusli,Teguh Pujiwioto. Leuser Mountain National Park Marketing Strategy

27、 in Optimalization of Ecotourism ZoneP. Proceedings of the 2nd International Conference on Tourism, Gastronomy, and Tourist Destination (ICTGTD 2021),2021. 40Jian Xu. Research on the Strategy of Improving the Effect of Enterprise Marketing in the Context of ConsumptionP. Proceedings of the 2021 7th

28、International Conference on Education and Management (ICEM 2021),2021. 41Jin LONG,Run-De LU. Research on Marketing Strategy Innovation of Provincial Performing Arts GroupP. Proceedings of the 4th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2021),202

29、2. 42Xuehong Zhao,Zhaoqi Liu. Research on the Innovative Strategy of Experiential Marketing in Community Banks against the Background of Internet FinanceP. Proceedings of the 2021 International Seminar on Education Research and Social Science (ISERSS 2021),2021. 43Xuehong Zhao,Zhaoqi Liu. Research o

30、n Precise Marketing Strategy of Commercial Bank against the Background of Internet FinanceP. Proceedings of the 2021 2nd International Conference on Education, Economics and Management Research (ICEEMR 2021),2021. 44Xingqian Yang. Probe into the New Thinking of Marketing Strategy of Enterprises unde

31、r the Background of New EconomyP. Proceedings of the 2021 International Conference on Management, Economics, Education and Social Sciences (MEESS 2021),2021. 45Rohman Willian,Novita Eka Sari,Tona Aurora Lubis,Rizdhianty Savitri. The Marketing Model and Human Resources Management Strategies to Achiev

32、e Competitive Advantage of Grocery StoresP. Proceedings of the First Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2021),2021. 46Liming Zhang. Research on the Marketing Strategy of Enterprises Based on the Change

33、of Marketing EnvironmentP. Proceedings of the 8th International Conference on Social Network, Communication and Education (SNCE 2021),2021. 47Min Qian,Taixiang Ding. Analysis of Hanting Hotel Service Marketing StrategyP. Proceedings of the 2021 5th International Education, Economics, Social Science,

34、 Arts, Sports and Management Engineering Conference (IEESASM 2021),2021. 48Xiaowen Zhou. Study on The Brand Marketing Strategy of Carpenter Tan P. Proceedings of the 2021 7th International Conference on Social science and Education Research (SSER2021),2021. 49Xiaowen Zhou. Research on The Marketing

35、Strategy of S NetworkP. Proceedings of the 2021 7th International Conference on Social science and Education Research (SSER2021),2021. 50Daowen Ren,Haiyan Wu,Xuejun Liu,Jiaying Lv. Characteristics of Women s Consumers Behavior and Strategies of Enterprises Marketing Based on the New MediaP. Proceedi

36、ngs of the Third International Conference on Economic and Business Management (FEBM 2021),2021. 51Fan Du,Chengyue Yin. Analysis of Marketing Strategy of Rural E-commerce Platform under O2O Business Mode - Case Study of Cuncunle P. Proceedings of the 2021 2nd International Conference on Education Sci

37、ence and Economic Management (ICESEM 2021),2021. 52Runhan Hou. Research on the Application of Consumer Psychology Theory in Real Estate MarketingP. Proceedings of the 2021 International Conference on Economics, Business, Management and Corporate Social Responsibility (EBMCSR 2021),2021. 53Zhili Zhou

38、. Marketing Strategy Analysis of SN Audio Company in the Era of Experiencing Economy Under New RetailP. Proceedings of the 4th International Conference on Contemporary Education, Social Sciences and Humanities (ICCESSH 2022),2022. 54Diah Ajeng Purwani. Marketing Mesh as the Communication Strategy to

39、 Face the Revolution Era of Industry 4.0P. Proceedings of the 1st Annual Internatioal Conference on Social Sciences and Humanities (AICOSH 2022),2022. 55Zhuohang Lv. Research and Analysis on the Development and Marketing Strategy of Petroleum Equipment MarketP. Proceedings of the 1st International S

40、ymposium on Economic Development and Management Innovation (EDMI 2022),2022. 56Diah Ajeng Purwani. Marketing Mesh as the Communication Strategy to Face the Revolution Era of Industry 4.0P. Proceedings of the 1st Annual Internatioal Conference on Social Sciences and Humanities (AICOSH 2022),2022. 57X

41、uran Sun,Gang Fang. Marketing Strategy in Post-E-commerce era-Hailan House s New Retail RoadP. Proceedings of the 4th International Conference on Humanities Science, Management and Education Technology (HSMET 2022),2022. 58Diah Ajeng Purwani. Marketing Mesh as the Communication Strategy to Face the

42、Revolution Era of Industry 4.0P. Proceedings of the 1st Annual Internatioal Conference on Social Sciences and Humanities (AICOSH 2022),2022. 59Gallegos-Riofr o Carlos Andres,Waters William F,Salvador Jos Miguel,Carrasco Amaya M,Lutter Chessa K,Stewart Christine P,Iannotti Lora L. The Lulun Project s

43、 social marketing strategy in a trial to introduce eggs during complementary feeding in Ecuador.J. Maternal amp; child nutrition,2021,14 Suppl 3. 60Bar-Zeev Yael,Levine Hagai,Rubinstein Gil,Khateb Ihab,Berg Carla J. IQOS point-of-sale marketing strategies in Israel: a pilot study.J. Israel journal o

44、f health policy research,2022,8(1). 市场营销策略外文以下为参考文献三： 61Soule Eric K,Sakuma Kari-Lyn K,Palafox Sherilyn,Pokhrel Pallav,Herzog Thaddeus A,Thompson Noel,Fagan Pebbles. Content analysis of internet marketing strategies used to promote flavored electronic cigarettes.J. Addictive behaviors,2021. 62Kaewpr

45、amkusol Ratchakorn,Senior Kate,Nanthamongkolchai Sutham,Chenhall Richard. A qualitative exploration of the Thai alcohol policy in regulating alcohol industry s marketing strategies and commercial activities.J. Drug and alcohol review,2022,38(1). 63Khazzaka Micheline. Pharmaceutical marketing strateg

46、ies influence on physicians prescribing pattern in Lebanon: ethics, gifts, and samples.J. BMC health services research,2022,19(1). 64Chen Mei Chun,Chien Yi-Wen,Yang Hui-Ting,Chen Yi Chun. Marketing Strategy, Serving Size, and Nutrition Information of Popular Children s Food Packages in Taiwan.J. Nut

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48、 of Recruiting and Retaining Young Smokers in Singapore.J. The Journal of adolescent health : official publication of the Society for Adolescent Medicine,2021. 67Manuel Lauren,Jodeir Stephanie. Influencing Students Food and Beverage Preferences and Choices by Implementing Evidence-Based Strategies Rooted in Economics, Marketing, and Psychology (P16-035-19).J. Current developments in nutrition,2022,3(Suppl 1). 68Houghtaling Bailey,Serrano Elena L,Kraak Vivica I,Harden Sa