综合商务英语教程第三册unit-2Corporate-Culture课件.ppt

《综合商务英语教程第三册unit-2Corporate-Culture课件.ppt》由会员分享，可在线阅读，更多相关《综合商务英语教程第三册unit-2Corporate-Culture课件.ppt（14页珍藏版）》请在淘文阁 - 分享文档赚钱的网站上搜索。

1、综合商务英语教程综合商务英语教程 第三册第三册Unit2CorporateCultureUnit2CorporateCultureTimeTimeTimeTime3*903*90 Outline:Outline:Outline:Outline:FocusFocusFocusFocus I.lead-inI.lead-inI.lead-inI.lead-inII.VocabularyBuildingII.VocabularyBuildingII.VocabularyBuildingII.VocabularyBuilding III.ReadingIII.ReadingIII.ReadingIII

2、.ReadingIV.LanguageFocusIV.LanguageFocusIV.LanguageFocusIV.LanguageFocusV.SpeakingV.SpeakingV.SpeakingV.SpeakingVI.WritingVI.WritingVI.WritingVI.WritingFocusFocusLearningthecorporatecultureindifferentcompaniesI.Lead-inI.Lead-inWorkinpairs.DiscussthedifferencesandWorkinpairs.DiscussthedifferencesandW

3、orkinpairs.DiscussthedifferencesandWorkinpairs.DiscussthedifferencesandsimilaritiesofcorporatecultureinChineseandsimilaritiesofcorporatecultureinChineseandsimilaritiesofcorporatecultureinChineseandsimilaritiesofcorporatecultureinChineseandAmericancompaniesaccordingtotheirnationalAmericancompaniesacc

4、ordingtotheirnationalAmericancompaniesaccordingtotheirnationalAmericancompaniesaccordingtotheirnationalcultures.Bringforwardatleastthreedifferencescultures.Bringforwardatleastthreedifferencescultures.Bringforwardatleastthreedifferencescultures.Bringforwardatleastthreedifferencesandthreesimilarities.

5、andthreesimilarities.andthreesimilarities.andthreesimilarities.II.VocabularyBuildingII.VocabularyBuilding B.CompletethefollowingparagraphwithappropriateformsoftheB.CompletethefollowingparagraphwithappropriateformsoftheB.CompletethefollowingparagraphwithappropriateformsoftheB.Completethefollowingpara

6、graphwithappropriateformsofthegivenwords.givenwords.givenwords.givenwords.organizationsculturepracticesproductivityperformanceimpactorganizationsculturepracticesproductivityperformanceimpactorganizationsculturepracticesproductivityperformanceimpactorganizationsculturepracticesproductivityperformance

7、impact A2003HarvardBusinessSchoolstudyreportedthathasaA2003HarvardBusinessSchoolstudyreportedthathasaA2003HarvardBusinessSchoolstudyreportedthathasaA2003HarvardBusinessSchoolstudyreportedthathasasignificantimpactonanorganizationslong-termeconomicsignificantimpactonanorganizationslong-termeconomicsig

8、nificantimpactonanorganizationslong-termeconomicsignificantimpactonanorganizationslong-termeconomic.ThestudyexaminedthemanagementThestudyexaminedthemanagementThestudyexaminedthemanagementThestudyexaminedthemanagementat160organizationsat160organizationsat160organizationsat160organizationsovertenyears

9、andfoundthatculturecanenhanceperformanceorovertenyearsandfoundthatculturecanenhanceperformanceorovertenyearsandfoundthatculturecanenhanceperformanceorovertenyearsandfoundthatculturecanenhanceperformanceorprovebadtoperformance.provebadtoperformance.provebadtoperformance.provebadtoperformance.withstro

10、ngperformance-orientedwithstrongperformance-orientedwithstrongperformance-orientedwithstrongperformance-orientedcultureswitnessedfarbetterfinancialgrowth.Additionally,a2002cultureswitnessedfarbetterfinancialgrowth.Additionally,a2002cultureswitnessedfarbetterfinancialgrowth.Additionally,a2002cultures

11、witnessedfarbetterfinancialgrowth.Additionally,a2002CorporateLeadershipCouncilstudyfoundthatculturaltraitssuchasCorporateLeadershipCouncilstudyfoundthatculturaltraitssuchasCorporateLeadershipCouncilstudyfoundthatculturaltraitssuchasCorporateLeadershipCouncilstudyfoundthatculturaltraitssuchasrisktaki

12、ng,internalcommunications,andflexibilityaresomeoftherisktaking,internalcommunications,andflexibilityaresomeoftherisktaking,internalcommunications,andflexibilityaresomeoftherisktaking,internalcommunications,andflexibilityaresomeofthemostimportantdriversofperformance,andmaymostimportantdriversofperfor

13、mance,andmaymostimportantdriversofperformance,andmaymostimportantdriversofperformance,andmayonindividualonindividualonindividualonindividualperformance.Furthermore,innovativeness,throughpeople,performance.Furthermore,innovativeness,throughpeople,performance.Furthermore,innovativeness,throughpeople,p

14、erformance.Furthermore,innovativeness,throughpeople,andtheotherculturalfactorsalsohavepositiveeconomicandtheotherculturalfactorsalsohavepositiveeconomicandtheotherculturalfactorsalsohavepositiveeconomicandtheotherculturalfactorsalsohavepositiveeconomicconsequences.consequences.consequences.consequen

15、ces.III.ReadingIII.ReadingA.Readthearticleaboutcorporateculture.SkimA.Readthearticleaboutcorporateculture.SkimA.Readthearticleaboutcorporateculture.SkimA.Readthearticleaboutcorporateculture.Spanyculturechangec.waystoevaluatecompanyculturec.waystoevaluatecompanycultured.matchcompanyculturewithgoalsd.

16、matchcompanyculturewithgoalse.definitionofcompanyculturee.definitionofcompanyculturef.designyourowncompanyculturef.designyourowncompanycultureIII.ReadingIII.ReadingReadthearticleagainandanswerthefollowingReadthearticleagainandanswerthefollowingReadthearticleagainandanswerthefollowingReadthearticleag

17、ainandanswerthefollowingquestions.questions.questions.questions.1.Accordingtotheauthor,toachieveresultslike1.Accordingtotheauthor,toachieveresultslikeoutperformingyourcompetitors,whatshouldyoudoforoutperformingyourcompetitors,whatshouldyoudoforyourcompany?yourcompany?2.InParagraph3,howmanysituations

18、wherethe2.InParagraph3,howmanysituationswherethecompanyculturewillchangearementioned?Whatarecompanyculturewillchangearementioned?Whatarethey?they?3.Somewaystoassessthecompanyculturehavebeen3.Somewaystoassessthecompanyculturehavebeenmentionedinthepassage.Canyouthinkofsomeothermentionedinthepassage.Ca

19、nyouthinkofsomeotherways?ways?4.Isitnecessarytoreviewthemission,visionand4.Isitnecessarytoreviewthemission,visionandvaluesbeforechangingthecompanyculture?Whyorvaluesbeforechangingthecompanyculture?Whyorwhynot?whynot?IV.LanguageFocusIV.LanguageFocusIV.LanguageFocusIV.LanguageFocus Aninfinitivephrasei

20、saverbphraseconstructedwiththeverbininfinitiveform.ThisconsistsofAninfinitivephraseisaverbphraseconstructedwiththeverbininfinitiveform.Thisconsistsoftheverbtogetherwithitsobjectsandothercomplementsandmodifiers.Thegrammaticaltheverbtogetherwithitsobjectsandothercomplementsandmodifiers.Thegrammaticals

21、tructureofaninfinitivalclausemaydifferfromthatofacorrespondingfiniteclause.structureofaninfinitivalclausemaydifferfromthatofacorrespondingfiniteclause.Themainusesoffullinfinitives(orfullinfinitivephrases)areasfollows:Themainusesoffullinfinitives(orfullinfinitivephrases)areasfollows:Themainusesoffull

22、infinitives(orfullinfinitivephrases)areasfollows:Themainusesoffullinfinitives(orfullinfinitivephrases)areasfollows:Asanounphrase,usedasthesubjectorpredicativeofaclause:Asanounphrase,usedasthesubjectorpredicativeofaclause:Asanounphrase,usedasthesubjectorpredicativeofaclause:Asanounphrase,usedasthesub

23、jectorpredicativeofaclause:ThecompanyculturewillchangeandThecompanyculturewillchangeandit itisimportantisimportanttobeawareofthechangestobeawareofthechangestobeawareofthechangestobeawareofthechanges.TheeasiestwaytoassessyourcompanyscultureisTheeasiestwaytoassessyourcompanyscultureistolookaroundtoloo

24、karoundtolookaroundtolookaround.Asobjects:Asobjects:Asobjects:Asobjects:YouneedYouneedtoalignyourcompanyculturewithyourstrategicgoalstoalignyourcompanyculturewithyourstrategicgoalstoalignyourcompanyculturewithyourstrategicgoalstoalignyourcompanyculturewithyourstrategicgoalsifitisntalready.ifitisntal

25、ready.ThismarketcampaignmadeThismarketcampaignmadeit itpossibleforthecompanypossibleforthecompanytogainmoremarketsharetogainmoremarketsharetogainmoremarketsharetogainmoremarketshare.Asamodifierofanounoradjective:Asamodifierofanounoradjective:Asamodifierofanounoradjective:Asamodifierofanounoradjectiv

26、e:TherearemanywaysTherearemanywaystoassessyourcompanyculturetoassessyourcompanyculturetoassessyourcompanyculturetoassessyourcompanyculture.Adverbially,toexpresspurpose,intentorresult:Adverbially,toexpresspurpose,intentorresult:Adverbially,toexpresspurpose,intentorresult:Adverbially,toexpresspurpose,

27、intentorresult:ToachieveresultslikethisforyourorganizationToachieveresultslikethisforyourorganizationToachieveresultslikethisforyourorganizationToachieveresultslikethisforyourorganization,youhavetofigureoutwhatyourcultureis,youhavetofigureoutwhatyourcultureis,decidewhatitshouldbe,andmoveeveryonetowa

28、rdthedesiredculture.decidewhatitshouldbe,andmoveeveryonetowardthedesiredculture.Thebossarrivedattheexpressconferencelate,onlyThebossarrivedattheexpressconferencelate,onlytofindtofindtofindtofindthatitwasover.thatitwasover.Inellipticalquestions(directorindirect):Inellipticalquestions(directorindirect

29、):Inellipticalquestions(directorindirect):Inellipticalquestions(directorindirect):WearehavingameetingtodiscusswhatWearehavingameetingtodiscusswhattodotodotodotodoinemergenciesinthepromotion.inemergenciesinthepromotion.V.SpeakingV.SpeakingA.Workinpairs.YouareresponsibleforA.Workinpairs.Youareresponsi

30、bleforsettingdownthecorporaterulesandsettingdownthecorporaterulesandregulationsforyourcompany.Rememberregulationsforyourcompany.Remembertotakeyourcorporatecultureintototakeyourcorporatecultureintoconsideration.Forinstance:consideration.Forinstance:V.SpeakingV.SpeakingV.SpeakingV.SpeakingC.Manycharac

31、teristicsofcorporateculturehavebeenC.ManycharacteristicsofcorporateculturehavebeenC.ManycharacteristicsofcorporateculturehavebeenC.ManycharacteristicsofcorporateculturehavebeenmentionedinReading.SomeofthemhavebeenlistedmentionedinReading.SomeofthemhavebeenlistedmentionedinReading.Someofthemhavebeenl

32、istedmentionedinReading.Someofthemhavebeenlistedbelow.Workinpairs.Chooseoneanddiscusswithyourbelow.Workinpairs.Chooseoneanddiscusswithyourbelow.Workinpairs.Chooseoneanddiscusswithyourbelow.Workinpairs.Chooseoneanddiscusswithyourpartnerwhatemployeesrightsandobligationsshouldbepartnerwhatemployeesrigh

33、tsandobligationsshouldbepartnerwhatemployeesrightsandobligationsshouldbepartnerwhatemployeesrightsandobligationsshouldbeunderthegivencorporateculture.underthegivencorporateculture.underthegivencorporateculture.underthegivencorporateculture.EmployeecommitmentEmployeecommitmentEmployeecommitmentEmploy

34、eecommitmentFullyempoweredemployeesFullyempoweredemployeesFullyempoweredemployeesFullyempoweredemployeesPerformance-basedcompensationandrewardPerformance-basedcompensationandrewardPerformance-basedcompensationandrewardPerformance-basedcompensationandrewardprogramsprogramsprogramsprogramsEffective360-degreecommunicationsEffective360-degreecommunicationsEffective360-degreecommunicationsEffective360-degreecommunicationsCommitmenttolearningandskilldevelopmentCommitmenttolearningandskilldevelopmentCommitmenttolearningandskilldevelopmentCommitmenttolearningandskilldevelopment