阿里巴巴集团的英文简介.pptx

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1、catalogue1.1.The target market of alibaba The target market of alibaba 3.3.The The brand and business brand and business of alibaba of alibaba 4.The 4.The international strategy international strategy of alibabaof alibaba 5.5.The reasons for the success of alibabaThe reasons for the success of aliba

2、ba 12.2.The development of alibaba The development of alibaba 第1页/共13页 The target market of alibabaThe target market of alibabaProduction organization,production services,financial services,logistics services,information services,network marketing,etc E-commerce market alibabaE-commerce services mar

3、ket Information platform services,third-party payment services,third-party e-commerce credit evaluation service,partners guidance service,etc Cross-border e-commerce market Cross-border commerce,goods exhibition,logistics,payment,etc 2第2页/共13页B2BB2BB2CB2C Third-party payment C2CC2CMain competitors I

4、 steel net、global sources Jingdong mallTaobao market accounted for 96.5%of the absolute leading market share,there is no competitor in the market.UnionPay、TenpayMobile shopping Alibaba wireless occupies the absolute majority of the market share.There is no competitors.3 The target market of alibabaT

5、he target market of alibaba第3页/共13页In 1999,18 people led by Jack Ma founded Alibaba group;In 2000,Alibaba group successfully financing$20 million;In 2001,The registered users of Alibaba exceeded 1 million;In 2002,Alibaba began to make profits in the first;In 2003,Alibaba set up Taobao and open B2C b

6、usiness;In 2004,Alibaba create a Alipay platform;In 2005,Alibaba and Yahoo reached a strategic cooperation,the same year in October to take over the Chinese Yahoo.;In 2006,Alibaba opened the Taobao university courses to provide e-commerce training services for platform users;4 The development of ali

7、baba The development of alibaba 第4页/共13页In 2007,Alibaba listed on the Hongkong Stock Exchange;In 2008,Alibaba set up Taobao mall that is now Tmall;In 2009,Alibaba launched cloud computing services;In 2010,Alibaba set up Juhuasuan and AliExpress;In 2011,Tmall and Juhuasuan split from Taobao;In 2012,J

8、ack Ma founded Alibaba Foundation;In 2013,Alibaba released a mobile social networking software and to develop mobile social platform services market;5 The development of alibaba The development of alibaba 第5页/共13页In 2014,Alibaba launched Tmall international.In this year,the annual income of it is as

9、 high as 53 billion yuan；In 2015,Alibaba promoted the development of the digital marketing program in China,and gradually achieve big data marketing ability.In2016,Alibaba group platform turnover reached 3 trillion,reach 3.092 trillion yuan,up 27%from a year earlier.It suggests that Alibaba has beco

10、me the largest mobile economic entity in the world.At the same time,it makes success breakthrough 100 billion yuan,which became the highest per capita capacity of Chinese Internet companies.6 The development of alibaba The development of alibaba 第6页/共13页阿里巴巴国际交易市场7 The brand and business of alibaba

11、The brand and business of alibaba 第7页/共13页ali TV operating system 1.Trading platform service 2.Information service Such as Alimama,cloud computing services 3.The local service life Such as O2O,ali-health,and ali-travel 4.The control services It covers the quality control service about entire product

12、ion.5.Terminal platform service Ali phone operating system,Ali TV operating system 6.The Internet financial services Ants financial,Alipay,Yu E Bao,Zhao Cai Bao 7.Entertainment services Ali music,Ali film 8 The brand and business of alibaba The brand and business of alibaba B2B platform service and

13、cross-border E-commerce services.第8页/共13页Alibaba will build the integration of the global e-commerce service platform,so that it can develop all over the world.Market internationalization Service object InternationalizationCapital internationalization Human capital internationalization 9 The interna

14、tional strategy of alibaba The international strategy of alibaba 第9页/共13页internal strengthsOrganization structureProduct strategy Equity structure Market positioning10The business of Alibaba is divided into 30 division.It can respond more quickly in the change of external environment.Alibaba has div

15、ersified products,which can be effectively dispersed market risk.Alibabas market positioning can help it to obtain the biggest living space,and can give alibaba group provides a broad and solid market foundation.Alibabas ownership structure can guarantee that the talented managers can control the en

16、terprise and improve the executive force and market competitiveness.The reasons for the success of alibaba The reasons for the success of alibaba 第10页/共13页GGlobal market lobal market Market opportunities Global market helps to Alibaba to promote their own B2C,C2C,O2O platform business.Emerging marke

17、ts Emerging markets Now Alibaba has already started to do some business in Brazil and achieved some success.It also demonstrated in similar emerging countries such as South Africa,India,Russia,etc.Cross-border tradeCross-border trade By increasing the trading links to help bad market to access alibaba global e-commerce platform.On this basis,Alibaba can provide their own brand image.11 The reasons for the success of alibaba The reasons for the success of alibaba 第11页/共13页ThanksThanks第12页/共13页13感谢您的观看。第13页/共13页