学术英语(管理)Unit.ppt

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1、学术英语学术英语 管理管理AcademicEnglishforBusinessUnit 1 Studying BusinessLead-inTextATextBResearchingListeningSpeakingWritingUnit ContentsUnit 1 Studying BusinessLead-inLead-in Activityl1.OurcourseiscalledAcademic English for Business,lcanyougivemeadefinitionofbusiness?l(whatdoesbusinessmeantoyou?)l2.Canyouli

2、stsomeexampleforomnipresentbusinessinourlife?Unit 1 Studying BusinessLead-inExchange Time lInagrouplGoaroundinturnslTakenotesasyoulistenlSummarizeyourdiscussionsLead-in ActivityUnit 1 Studying BusinessLead-inl3Whatdoyouthinkothersstudybusinessfor?lAllbusinesspeopleareprofiteers.l4Doyounoticeanychang

3、esinbusinessfield?lShop,foodmarket-supermarket;diapers;Postoffice-expressdelivery;e-commerce;digitalcamera,bookstore-onlinereading;bus-car;parkingfee;applicationofsmartproductionline;(cutstaff)l5Employersandcapitalisticeconomicsystemaremoredemanding,whatskillsmakeyouemployable?Lead-in Activity Unit

4、1 Studying BusinessText ACritical reading and thinking6 What are the skills that you can learn fromuniversitycourses?What are the skills that you need to learnoutsidetheuniversity?TrytoestablishsocialnetworkSocialcustomersCoveryourmouthwhenyousneezeorcough.Dontgreetpeoplewithakiss.Dontpickyournosein

5、public.Dosay“sorry”.Opendoorsforotherpeople.Say“Excuseme”,“Please”and“Thankyou”.SmileRespectotherelders.SocialtaboosAskforwomansage,weightCommonsenseFengshui(geomancy)oftheoffice/factory/houseTrytoestablishsocialnetwork-Keeplearning,advancewiththetimesBF,GF,NPB4BBLFAQSLOLURWithF2FIMORUOKGTGBeforeBeB

6、ackLaterFrequentlyAskedQuestionsLaughsOutLoudYour/youreW/FacetoFaceInmyopinionAreYouOKGottogoBF,GF,NPB4BBLFAQSLOLURWithF2FIMORUOKGTG人艰不拆“人生已经如此的艰难，有些事情就不要拆穿”。：）：（TextA CriticalthinkingandreadingThemesentenceSubheadingsSummarizeDiscussion Languagebuilding-upSpecializedvocabularySignpostlanguageFormal

7、EnglishYourFutureintheChangingWorldofBusinessUnit 1 Studying BusinessFastReadingLetsdoskimmingandscanning,readTextAquicklyandwritedownthethemesentence.Unit 1 Studying BusinessText ATheme sentenceslWhere is the theme sentence for Text A?Theme sentences are usually found at theintroductory part or the

8、 conclusion part of apieceofbusinesswriting.Ifnot,trylookingatthesubheadings.TipCritical reading and thinkingUnit 1 Studying BusinessText ATheme sentenceslThe theme sentence for Text A is:“Learning about business and how you can beinvolvedasanemployee,businessowner,consumer,orinvestorcanbefun!”(last

9、paragraph)Critical reading and thinkingUnit 1 Studying BusinessSubheadingsText ACritical reading and thinkingSubheadings enable readers to find detailedinformationquickly.Effectivesubheadingsrepresentdistinctaspectsofatopic.Theyalsogivethereaderanideaofhowdeeplyatopiciscovered.Subheadingsareusuallym

10、arkedoutinadifferentfont from the rest of the text.Or there is spaceinserted above and below them.They are eithergerundialphrases,participlephrases,prepositionalphrasesorinfinitivephrases.TipUnit 1 Studying BusinessSubheadingsText ACritical reading and thinkingForhelpinchoosingacareer(prepositionalp

11、hrase)lFind out the subheadings in Text A.Tobeasuccessfulemployee(infinitivephrase)Tostartyourownbusiness(infinitivephrase)Tobecomeabetterinformedconsumerandinvestor(infinitivephrase)Unit 1 Studying BusinessText structureCritical reading and thinkingText AIdentify the structure of Text A by completi

12、ng the table on Page 7.Unit 1 Studying BusinessText structureCritical reading and thinkingText ATherearefourtypesofpeoplewhomaybenefitfromstudyingbusiness.TypeofpeopleHowtheymaybenefitfromstudyingbusiness1234EmployeesStudying business helps them decide on acareer,then acquire skills and knowledgenec

13、essaryforasuccessfulcareer.BusinessownersStudying business helps them obtain skillsneededtostarttheirownbusinesses,identifyaproduct or service that customers want,andrealizethepotentialrisks.CustomersStudying business helps them to be moreinformedbeforemakingapurchasedecision.InvestorsStudying busin

14、ess helps them understand thebasicsofbusinesssoastobetterinvestforthefuture.Unit 1 Studying BusinessSpecialized vocabularyText A Language building-upSpecialized vocabulary consists of the words andphrasesusedregularly inagivensubjectarea.Forexample,youmightreadthefollowingsentencesinanarticleaboutoc

15、eanandlife.The ocean has a significant effect on the biosphere.Oceanic evaporation,as a phase of the water cycle,is the source of most rainfall.Unit 1 Studying BusinessSpecialized vocabularyText A Language building-upMatch the words and phrases in Column A with the definitions in Column BgicbeadhfUn

16、it 1 Studying BusinessSpecialized vocabularyText A Language building-upComplete the following sentences with the proper forms of words and phrases given in Column A.1Thebankscreditratinghasbeendowngradedbecauseofconcernsabout_.2Feesandexpensesareanimportantconsiderationinselectinga(n)_becausethesech

17、argesloweryourreturns.undercapitalizationmutualfund3Ifyouseekfinancingthroughabankoraninvestor,youdbettercomeupwithacompelling_.4Thebankchargesafixedrateforeach_.businessplantransactionUnit 1 Studying BusinessSpecialized vocabularyText A Language building-upComplete the following sentences with the

18、proper forms of words and phrases given in Column A.5Thisiswhynoresearchstudy,nomatterhowfarbackitextends,willeverfullyprescribeanaccurate_forbusinessesofthefuture.6Intelligent_productsprovidesimpler,faster,andcheapersolutionsforcustomerstolowercost.roadmap7Hehasbeenchargedwithtax_.8Womennowrepresen

19、talmost50%ofthe_.9Whenitcomestopurchasinganewlap-top,_matters.on-demandfraudworkforcecustomerserviceUnit 1 Studying BusinessAcademicwritingfollowscertainrulesofformality.Theexpressionsweusewhenwe are writing to friends are differentfromthoseinbusinesswritings.Forthelatter,formalwordsandexpressionsar

20、epreferredandcolloquialonesareavoided.Text A Language building-upFormal EnglishUnit 1 Studying BusinessFormal EnglishText A Language building-upFormal English Informal EnglishItisusedinofficial,literary,academicwriting,orformalsocialevents.Itismorecommonlyusedinwritingthanspeech.Sentencesareoftenlon

21、gandcomplex.Contractionsareavoided.Thepassivevoiceisoftenused,makingitsoundimpersonal.MuchvocabularyderivedfromFrenchandLatinisused.Colloquialterms,slangsandmanyphrasalverbsareavoided.Itisusedineverydaypersonalconversationsorletterstofriends.Itismorecommonlyusedineverydayspeechthaninwriting.Sentence

22、sareoftenshortandsimple.Contractionsarecommon.Theactivevoiceisoftenused.VocabularyderivedfromFrenchandLatinisnotused.Colloquialterms,slangsandmanyphrasalverbsarecommon.Unit 1 Studying BusinessFormal EnglishText A Language building-upExamplesTheresearchersidentifiedtheimportantproperties.Doctorshavee

23、stablishedanewmethod.ThisappearedtorectifytheproblemHiswordsdemonstratethatDetailsofthereportaretobefoundonpage26.Theexperimentwascarriedout/performed.Theresearchersfoundoutwhattheimportantthingswere.Doctorshavecomeupwithanewmethod.ThisseemedtofixtheproblemHiswordsshowthatYoucanfindoutallabouttherep

24、ortonpage26.Theydidanexperiment.Unit 1 Studying BusinessFormal EnglishText A Language building-upThe following is excerpted from Text A.Replace the underlined formal words with less formal ones.Togetajobinyourchosenfieldandtobesuccessfulatit,youwillhaveto(1)developaplan,orroadmap,thatensuresthatyouh

25、avetheskillsandknowledgethejobrequires.Youwillbeexpectedtohaveboththetechnicalskillsneededto(2)accomplishaspecifictaskandtheabilitytoworkwellwithmanytypesofpeoplein(3)aculturallydiverseworkforce.Theseskills,togetherwith(4)aworkingknowledgeoftheAmericanbusinesssystemand(5)anappreciationforaculturally

26、diverseworkplace,cangiveyou(6)aninsideedgewhenyouareinterviewingwithaprospectiveemployer.(6)anadvantage(1)makeKeys(3)aworkforcemadeupofpeoplefrommanydifferentculturalbackgrounds(2)complete(4)adequateknowledgeofhowtheAmericanbusinesssystemworks(5)anunderstandingoftheimportanceofLanguagepointsinTextAP

27、ara2-line10Notonlyasuccessfulbusinessowner,heisalsoawinneroftheHoratioAlgerAward-anawardgiventooutstandingindividualswhohavesucceededinthefaceofadversity.HoratioAlgerAward-霍雷肖阿尔杰奖（白手起家奖）AmericanDreamTheyshowedcouragein the face ofdanger.面对面对危险他们表现出了勇气。Hesucceededin the face ofgreatdifficulties.尽管尽管有

28、巨大的困难，但他成功了Para5-line3Bystudyingbusiness,youwillbeintroducedtoawidearrayofemploymentopportunities.1.那个时代还产生了一系列新的社会问题。The era also gave birth to a whole array of new social problems.2.我们有一大批各类皮鞋 We have quite an array of leather shoes.LanguagepointsinTextAPara5-line4Inprivateenterprises,theserangefr

29、omsmall,localbusinessesownedbyoneindividualtolargecompaniessuchasAmericanExpressandMarriottInternationalthatareownedbythousandsofstockholders.It has come within the range of practical politics.这就属于可实施性政治的范围了。在这个价位范围之内的房子已售完。The houses are sold out within this price range.这些孩子们的年龄在8岁到15岁之间。The childr

30、ens ages range from 8 to 15.LanguagepointsinTextAPara12-line7AccordingtoJulieStav,Hispanicstockbroker-turned-author/radiopersonality,RadiopersonalityAradiopersonalityisapersonalitywhoappearsinon-airpositioninradiobroadcasting.Aradiopersonalitycanbesomeonewhointroducesanddiscussesvariousgenresofmusic

31、,hostsatalkradioshowthatmaytakecallsfromlisteners,orsomeonewhoseprimaryresponsibilityistogivenews,weather,sports,ortrafficinformation.Theradiopersonalitymaybroadcastliveorusevoice-trackingtechniques.LanguagepointsinTextALanguagepointsinTextABackgroundInformationTheOprahWinfreyShowItisanAmericansyndi

32、catedtalkshowhostedandproducedbyOprahWinfrey.Itrannationallyfor25seasons(1986-2011)andisthehighest-ratedtalkshowinAmericantelevisionhistory.TheshowismostfamousforOprahsinterviewswitheitherpublicfiguresoreverydaypeopleinvolvedinextraordinarysituations.Thehighest-ratedsingleepisodeeverwasin1993whenMic

33、haelJacksonmadearareappearanceontheshow,duringwhichheattemptedtodispelmanyoftherumorssurroundinghimandtoldWinfreyhesufferedfromtheskin-pigmentdisorderknownasvitiligo(白癜风).Regularsegmentsoftheshowinclude:“OprahsBookClub”,“WhatstheBuzz?”,“RememberYourSpirit”,“OprahsFavoriteThings”,“TuesdayswithDr.Oz”,

34、“FridaysLive”,“WildestDreams”,etc.VideooftheOprahWinfreyshowLanguageBackgroundHoratioAlgerAwardItisanannualawardgivenbytheHoratioAlgerAssociationofDistinguishedAmericans,anon-profitorganizationfoundedin1947.TheassociationisnamedforHoratioAlger,a19th-centuryauthorofhundredsofnovelsinthe“rags-to-riche

35、s”genre,extollingtheimportanceofperseveranceandhardwork.HoratioAlgerAwardrecipientsarededicatedcommunityleaderswhodemonstrateindividualinitiativeandacommitmenttoexcellence,asexemplifiedbyremarkableachievementsaccomplishedthroughhonesty,hardwork,self-relianceandperseveranceoveradversity.Unit 1 Studyi

36、ng BusinessTextBWhatSupermarketsDontWantYoutoKnowCriticalthinkingandreadingLanguagebuilding-upSpecializedvocabularyCollocationsIfyouownasmallstore,howwillyousetthepricesofgoods?Why?Allarecheap.Allareexpensive.Allaremoderate.Somearecheap,someareexpensive.Weoftenshopatsupermarkets;weshouldbeawareofthe

37、supermarketpricingstrategies.TextBisgoingtotellussomesecretsbehindsupermarketpricing.Unit 1 Studying BusinessA natural breakText B Critical reading and thinkingScanthefirstsentenceofeachparagraphtolookforanaturalbreakthatdividesthetextintotwopartsCompleteCriticalThinkingtaskaswere-readthetextUnit 1

38、Studying BusinessA natural breakText B Critical reading and thinkingScanthefirstsentenceofeachparagraphtolookforanaturalbreakthatdividesthetextintotwopartsUnit 1 Studying BusinessText B Critical reading and thinkingComplete the following tables about the main idea of the text.Typeone:salepricingTheq

39、uestion(Para.1)Explanation1(Para.2)Whydosupermarketsoffersalesseveraltimesayearinsteadofall-year-roundcheaperprices?Asaneffectivewayofselftargeting:usinghighpricetoexploitloyal(orlazy)customers,andlowpricetoattractbargainhunters.Unpredictabilitymakesitharderforcustomerstodecidewheretogoshoppingcheap

40、ly.Explanation2(Para.3)Summary(Para.4)When two supermarkets compete for the samecustomers,they vary their special offers to takeadvantageofthosecustomerswhodontbothertogotobothstores.Companiesfinditmoreprofitabletoincreasepricesbyalargeramountonanunpredictablebasis.Customersfind it troublesome to av

41、oid unpredictable priceincreasesbuteasytoavoidpredictableones.Unit 1 Studying BusinessText B Critical reading and thinkingComplete the following tables about the main idea of the text.Typetwo:otherpricemix-upsExample1(Para.5)Example2(Para.6-7)Huge price differences between loose chillies andpackaged

42、chilliesDifferentpricesforcrispsofdifferentflavorsSummary(Para.8)Therandomelementistheresothatonlyshopperswhoarecarefultonotice,rememberandcomparepriceswillgetthebestbargains.Infact,itisjustasaccurate,andmoreilluminating,toturnthe“sale”onitsheadandviewpricesaspremiumsonthesalepriceratherthansalepric

43、esasdiscountsontheregularprice.(Line1,Para.4)Infact,itisjustasaccurate,andmuchclearertointerprettheterm“sale”inatotallydifferentwayandconsiderpricesasanadditionalamountofmoneyplacedonthesalepriceinsteadofsalepricesasdiscountsontheregularprice.Turnsth.onitshead:pletely使与之前完全相反Theattorneyquicklyturned

44、hismaindefenseargumenton its head.Atthepressconference,thespokesmanturnedhisstatementon its head.The internet has turned the music industry on its head.Today many people would rather buy their favourite tracks straight from websites rather than a shop.Picasso turned art on its head.LanguagepointsinT

45、extBPara5Hedoesntthinktocheckwhethertheycost4por40p.1pound=100penny-pence/pennies100penceIhave150penceintotal,two50pencepiecesand50penniesLanguagepointsinTextBUnit 1 Studying BusinessTextCTheFourthRevolutionCriticalthinkingandreadingLanguagebuilding-upSpecializedvocabularyListeningTextCApproximately

46、onceadecade,anewtechnologyplatformemergesthatfundamentallychangesthebusinesslandscape.Doyouagreewiththesaying?Thinkcriticallyonnewtechnologyplatform.LanguageBackgroundSocialWebItisasetofsocialrelationsthatlinkpeoplethroughtheWorldWideWeb.ThesocialWebencompasseshowwebsitesandsoftwarearedesignedanddev

47、elopedinordertosupportandfostersocialinteraction.Theseonlinesocialinteractionsformthebasisofmuchonlineactivityincludingonlineshopping,education,gamingandsocialnetworkingwebsites.ThesocialWebhasbeentofacilitateinteractionbetweenpeoplewithsimilartastes.Thesetastesvarydependingonwhothetargetaudienceis,

48、andwhattheyarelookingfor.Today,hundredsofmillionsofInternetusersareusingthousandsofsocialwebsitessuchasFacebookandMySpacetostayconnectedwiththeirfriends,discovernew“friends”,andshareuser-createdcontents,suchasphotos,videos,socialbookmarks,andblogs,eventhroughmobileplatformsupportforcellphones.Langua

49、geBackgroundFacebookItisawebsiteandasocialnetworkingservicewhereyoucanshowinformationaboutyourself,andcommunicatewithgroupsoffriends,classmates,andotherpeople.TwitterItisanonlinesocialnetworkingserviceandmicrobloggingservicethatenablesitsuserstosendandreadtext-basedmessagesor“tweets”viapersonalcompu

50、tersormobiletelephones.Tweetsmaybeonanysubject,rangingfromjokestonewstodinnerplans,buttheycannotexceed140characters.LinkedInItisabusiness-orientedsocialnetworkingwebsiteforpeopleinprofessionaloccupations.FoundedinDecember2002andlaunchedonMay5,2003,itismainlyusedforprofessionalnetworking.AsofJune2012