运动与保健学习.pptx

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1、Teaching AimUnit 4 Consumer Satisfaction1.Cognitive Information（认知信息）:Consumer Satisfaction2.Language Focus（内容重点）Key Words:bargain,trick,extort,silly,innocent,novelty,whereupon,rush,breathtaking,impertinence,plead,outrage,sane,trifle,extravagant,loo,sticky Phrases:to start with,might as well,for the

2、 sake of,in ones defense,as though,for ones life time,pile up,fall for,serve sb.right,all the same3.Communicative Skills（交际技能）Expressions:Expressions of“Complaining”4.Lexical Knowledge（词汇学知识）:Suffixes:able/ible,al,ant/ent,ary/ory,an/ian第1页/共98页Reading IUnit 4 Consumer SatisfactionUNIT Background Inf

3、ormation Pre-reading Text New Words and Expressions Exercises Post-reading第2页/共98页Pre-readingUnit 4 Consumer Satisfaction Pre-reading I Pre-reading II第3页/共98页Pre-reading IUnit 4 Consumer SatisfactionBrainstorming:What does the word“bargain”mean to you?Work with your partner and find the possible def

4、initions of this word and write them down here.bargainan effective sales technique to encourage customers to purchasesomething offered,sold or bought cheapan opportunity not to be missed to buy something at a price lower than usuala trick to make you buy something that you dont really need to negoti

5、ate over the terms of an agreement or contractto negotiate with the seller for the purpose of bringing the price down第4页/共98页Pre-reading IUnit 4 Consumer SatisfactionWork with your partner and write out words about places where people go for bargains.discount store,garage sale 现场旧货出售chain store 连锁商店

6、five-and-ten-cent store/dime store 廉价商店grocery store 杂货店e-business in the Internet 网上交易supermarket 超级市场auction market 拍卖市场sky market 露天市场flea market 跳蚤市场（旧货和廉价商品市场）night market夜市public produce market 农产品零售市场street market 路摊secondhand market 旧货市场第5页/共98页Pre-reading IIUnit 4 Consumer SatisfactionPairw

7、ork:Discuss with your partner the following questions.1.Do you often bargain with shop assistants when you buy things?2.Do you often look around the shops for bargains?3.Where or when are you most likely to find a bargain?4.Have you ever bought anything that you didnt need just because you thought i

8、t was a bargain?5.What was the best bargain you have found?Describe it to your classmates.第6页/共98页Background InformationUnit 4 Consumer Satisfaction1.Definition of consumer satisfactionConsumer satisfaction is a business term used to capture the idea of measuring how satisfied an enterprises consume

9、rs are with the organizations efforts in a marketplace.Every organization has consumers of some kind.The organization provides products（goods and/or services）of some kind to its consumers through the mechanism of a marketplace.The products the organization provides are subject to competition whether

10、 by similar products or by substitution products.The reason an organization is interested in the satisfaction of its consumers is because consumers purchase the organizations products.The organization is interested in retaining its existing consumers and increasing the number of its consumers.Consum

11、er satisfaction is an ambiguous第7页/共98页Background InformationUnit 4 Consumer Satisfactionand abstract concept and the actual manifestation of the state of satisfaction will vary from person to person.The state of satisfaction depends on a number of both psychological and physical variables.The level

12、 of satisfaction can also vary depending on other options the consumer may have and other products against which the consumer can compare the organizations products.Because satisfaction is basically a psychological state,it is difficult to measure quantitatively.In other words,there are no units of

13、satisfaction that have been defined.The usual measures of consumer satisfaction involve a survey instrument with a set of statements using a scale.The consumer is asked to evaluate each statement and then select from a scale how much the consumer agrees or disagrees with the statement.第8页/共98页Backgr

14、ound InformationUnit 4 Consumer Satisfaction2.Factors influencing consumer satisfactionConsumer satisfaction is sometimes defined as a consumers evaluation of the actual performance of a purchase（product or service）in terms of pre-formulated objectives and expectations.Consumer satisfaction comes wh

15、en a purchase is evaluated in the course of its use and the consumer concludes that it meets or exceeds his or her initial expectations.The interaction between expectation of a product and the eventual performance of the product第9页/共98页Background InformationUnit 4 Consumer Satisfactiontherefore lead

16、s to either consumer satisfaction or consumer dissatisfaction.Apart from the fact that individual characteristics of consumers（such as age,level of education,financial status）and personality differences have an influence on the experience of consumer satisfaction and the intensity of the experience

17、subsequent to a purchase,consumer satisfaction as such is complex and difficult to predict.It was speculated that consumer satisfaction is influenced by：the product features,taking due account of previous experience,brand-name perceptions and symbolic elements;the context of the purchase,which inclu

18、des the influence of salespeople and social references;individual characteristics that entail persuadability and perceptual distortion.第10页/共98页ExercisesUnit 4 Consumer Satisfaction Exercise I Exercise II Exercise III Exercise IV Exercise V Exercise VI第43页/共98页Exercise IIUnit 4 Consumer Satisfaction

19、()1.Among the following definitions of the word“bargain”,the one the author would most probably agree with is_.a.an opportunity not to be missedb.a goodwill gesture made by shopkeepers to their customersc.a trick to make you buy something that you do not really needd.a negotiation to bring the price

20、 down()2.The sentence“When greedy fools fall for this trick,it serves them right.”in the last paragraph shows that the author is_ for people who are tricked into buying bargains.a.sympathetic b.unsympatheticc.indifferentd.sorrowful.Choose the best answer to complete the following sentences.cb第44页/共9

21、8页Exercise IIUnit 4 Consumer Satisfaction()3.The best title for paragraph 2 may be“_”.a.How a new product is soldb.How to hold a board meetingc.When to reduce the price of a new productd.How to attract more customers()4.From the sentence“What breathtaking impertinence to advertise 1p OFF your soap o

22、r washing powder or dog food or whatever,”we know that the author considers it _ for sellers to offer such a low price reduction as 1p off.a.a waste of money on advertisingb.a smart sales techniquec.utter rudenessd.a good bargain()5.The author tells us the story about the girl to show us_.a.that the

23、 girl is really very smart with her moneyb.that some people do think they can make money on bargainsc.that the girl is a bit extravagantd.that some people can make a living out of bargainsacb第45页/共98页Exercise IIIUnit 4 Consumer Satisfaction 1._ to charge somebody with a crime or wrongdoing 2._ as a

24、result of which 3._ new and unusual thing 4._ to cause to lose color or freshness 5._ to offend greatly 6._ the act of protecting someone against attack 7._ to obtain by force 8._ simple-minded 9._ very surprising or shocking10._ healthy in mind11._ a little12._ very great in sizeIII.Give the Englis

25、h words for the meanings provided.accusewhereuponnoveltyfadeoutragedefenseextortinnocentbreathtakingsanetrifletremendous第46页/共98页Exercise IVUnit 4 Consumer Satisfaction1.The factory decided to substitute some energy-saving machines for the ones that are _ in their requirements of energy.2.Its import

26、ant and necessary to make profits,but one should never do wrong _money.3.Through observing the market,you will be able to see that building materials are often much cheaper if they are bought_.4.I can never dissuade my wife from hunting for bargains.She _ cheap stuff whenever she sees it.5.Mary flun

27、ked chemistry again last semester;it _ because she had never put her heart into it.IV.Put the proper forms of the following words or expressions from the text in the blanks to complete the sentences.in bulk serve sb.right trifle to start with all the same whereupon pile up for the sake of in ones de

28、fense extravagant for ones lifetime fall forextravagant for the sake of in bulk falls forserved her right 第47页/共98页Exercise IVUnit 4 Consumer Satisfaction6.The old professor seemed to have plenty of research work to keep him busy_.7.I find it hard to testify one of my major points in my thesis,_I tr

29、ied to find more evidence and do more surveys and experiments to prove it.8.Mr.and Mrs.Smith are at odds about a_ these days,so they do not talk to each other at all.9.Thousands of books just bought _ hastily _ on the floor of the library.10.When she was stopped and given a ticket,she said,_,that th

30、ere was no“One Way”sign at that end of the street.11.The day was fine and the picnic was fantastic_,but then,at about 2 p.m.clouds gathered and it turned showery.12.Little children cant speak,but their parents can understand them _ whenever they produce a sound or make a motion.in bulk serve sb.righ

31、t trifle to start with all the same whereupon pile up for the sake of in ones defense extravagant for ones lifetime fall forfor his lifetime whereupon trifleare piled up in her defense to start with all the same第48页/共98页Exercise VUnit 4 Consumer Satisfaction1.The peddler bought batteries in large qu

32、antities and sold them to the public at a low price._2.This dress is a little too short._3.Ill do whatever I can for the benefit of my family._4.It will be a good punishment to robbers if they are put into prison._V.Rewrite the following sentences and replace the underlined parts with appropriate wo

33、rds or phrases from the text.in bulka trifle for the sake of my family serve robbers right 第49页/共98页Exercise VUnit 4 Consumer Satisfaction5.The good-for-nothings stopped the little boy and obtained money from him by force._6.The firm offered many types of goods for sale throughout the country._7.Sin

34、ce youve bought these shares,there is no reason why you shouldnt hold them till their value goes up._8.I have never thought of opening my own business._extorted money from him marketed many types of goods you might as well It has never occurred to me that Ill open 第50页/共98页Exercise VIUnit 4 Consumer

35、 SatisfactionVI.Word Study:For each of the following clues,use the given prompts to produce sentences in the same way as is shown in the model.1.Prompt:The manaccuse(v.)steala shop Model:The man was accused of stealing from a shop.a.shop assistantaccuse(v.)thefttakepolice stationb.humanrightlawyersa

36、ccuse(v.)policebeatMartin deathc.heresolutedenyaccuse(n.)heacceptbribesKey:Key:a.The shop assistant was accused of theft and taken to the police stationb.Human rights lawyers have accused the police of beating Martin to death.c.He resolutely denied the accusation that he had accepted bribes.第51页/共98

37、页Exercise VIUnit 4 Consumer Satisfaction2.Prompt:theyoffer(v.)himverygoodjobturnitdown Model:They offered him a very good job,but he turned it down.a.shefireeven thoughoffer(v.)buydishwashing detergentcenterb.bargainsoffer (v.)inducementmore customerscome and buyc.allhousesbuildsellonesbuildalreadyb

38、eoffer (n.)Key:Key:a.She was fired,even though she offered to buy dishwashing detergent for the center.b.Bargains are offered as an inducement for more customers to come and buy.c.All the houses built are sold out and the ones being built have already been under offer.第52页/共98页Exercise VIUnit 4 Cons

39、umer Satisfaction3.Prompt:universityresist(v.)pressurecloseartdepartment Model:The university resisted pressure to close its art department.a.childrenhardlyresist(v.)temptationwonderfullook tantalizingsmellfruitsdinnertableb.thistypeplastichighresist(adj.)steamacidc.anypolicycreateunemploymentlikely

40、meetstrong resist a.Children could hardly resist the temptation of the wonderful look and tantalizing smell of the fruits on the dinner table.b.This type of plastic is highly resistant to steam and acid.c.Any policy that creates unemployment is likely to meet with strong resistance.Key:Key:第53页/共98页

41、Exercise VIUnit 4 Consumer Satisfaction4.Prompt:the attractionnoveltysoonfade(v.)Model:The attraction of novelty soon fades.a.memorylastdisasterfade(v.)peoplemindb.naturalhaircolourbeginfade(v.)yougrowolderc.soundmotorboatfade(v.)distancea.The memory of the last disaster had faded from peoples mind.

42、b.Your natural hair colour begins to fade as you grow older.c.The sound of the motorboat faded away in the distance.Key:Key:第54页/共98页Exercise VIUnit 4 Consumer Satisfaction5.Prompt:pooreyesightprohibit(v.)himbecomepilot Model:His poor eyesight prohibited him from becoming a pilot.a.consumptionalcoho

43、lbeveragesstrictprohibit(v.)somecountryb.theyprohibit(v.)revealdetailscandidatec.allschoolstrictenforceprohibit(n.)smokeschool groundsa.The consumption of alcoholic beverages are strictly prohibited in some countries.b.They are prohibited from revealing details about/to the candidates.c.All schools

44、strictly enforce the prohibition against smoking on school grounds.Key:Key:第55页/共98页Unit 4 Consumer SatisfactionPost-readingDiscussion Are you a smart bargain-hunter?Discussion Are you a smart bargain-hunter?Task 1:Work in pairs Task 2:Work in groups第56页/共98页Task 1.Work in pair.Unit 4 Consumer Satis

45、factionWork with your partner and list examples of bargains from the text.Then discuss the authors opinions in relation to the examples.State your reason if you do not agree with the authors opinion,and if you do,give another example of your own to support him.第57页/共98页Task 1.Work in pair.Unit 4 Con

46、sumer SatisfactionAuthors OpinionExamplesYourOpinion(agree disagree)People like to try newproducts.Very small price red uctions are an insult to the customer.Bargains are often a way of making expensive products appear cheap.People often buy things they dont want because they are bargains.第58页/共98页T

47、ask 1.Work in pair.Unit 4 Consumer SatisfactionAuthors OpinionExamplesYourOpinion(agree disagree)Some people seem to believe that they make money when they buy a bargain.Buying in bulk is often thought to be a cheap way of buying.People react in the same way to small price reductions as they do to b

48、ig ones.People react in the same way to small price reductions as they do to big ones.第59页/共98页Task 2.Work in groups.Unit 4 Consumer SatisfactionAre you good at bargain hunting?Who is the smartest guy in your group as far as bargain hunting is concerned?Do you have any bargaining tips to offer?Pleas

49、e have a discussion,comparing and sharing your bargain-related experience and skills with your pals.第60页/共98页Reading IIUnit 4 Consumer SatisfactionUNIT Dictation Exercises第61页/共98页DictationUnit 4 Consumer SatisfactionDictation_ Manufacturing companies compete for some special display places.In fact,

50、there is strong competition among them.Each one wants to win the display shelf placed at eye level in a grocery store.Products that are placed on the top or bottom shelves are not purchased by many shoppers.The easiest product to choose is the one that is easiest to see,so there are advantages to ha