产品生命周期实例.ppt

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1、LOGOPage 2SanLu historySanLu interpretation：Deer,good wisdom,mechanism and brave,auspicious and vigorous,has enjoyed the legend about the deer,also has a lot of.In shijiazhuang,the east is the west has won a deer,south of deer.Also,every place has a beautiful legend,shijiazhuang,which is located in

2、the central SanLu SanLu essence,take SaLu,SanLu group also SanLu borrow the elves.According to the historical reason hou yue:qin the deer.All the altogether.The deer person.。一、From scratch,establishes the development of dairy cooperative basis.SanLu group predecessor is in 1956 was established on Fe

3、bruary 16,by 18 raise animals into thinking of 45 members in shijiazhuang,hebei organized dairy production cooperatives happiness.In 1960,cooperative,a dairy,after several NaiYang renamed,become the biggest dairy farms of shijiazhuang.In this period,the production and operation of enterprises is sti

4、ll agriculture production,the products are almost milk.In 1964,dairy successfully developed the new shijiazhuang whole sweet milk powder,main economic index reached the standard,fill in the blank of shijiazhuang dairy.In 1968,enterprise.A cow is raised in establishing a complete management system,po

5、wder processing equipments to operate from already mastered the basic technology,Two is introduced,including commercial TianWenHua of college students and technical personnel,formed a backbone troop,enterprises talent base to accumulate,Three years of operation is completed the cow primitive accumul

6、ation of capital,the renewal of the material basis.In 1973,through technical research and development of a complete success,milk powder coatingproducte line production doubled,while milk quality improved markedly,the development of the enterprise,the more big,dairy milk factory was renamed shijiazhu

7、ang.In 1974,have a high profits for enterprises to develop new products,the hose.Enterprises realized by sector to dairy industry of change.二、二、The industrialization operation,realize the first leapnAfter the third plenary session,shijiazhuang milk factory to grab opportunities for development,stren

8、gthen the development of research.In 1980,the strengthening hose trial production hose particles products sell more than 20 provinces,SanLu become national attention brand.In 1983,the original stone June meeting held milk powder,milk factory,strive to become milk powder is one of the pilot enterpris

9、e,in November,test,and the success of the qualified products produced by listed companies,the stone milk powder designated production enterprise.Milk powder later SanLu soon became the mainstay of product,it is SanLu career successfully trial-produced laid a foundation.nBetween 1980 and 1985,is a co

10、mprehensive enterprise development for six years.Enterprise various economical index,fixed asset investment growth,taking multiple modern scale,initially formed from cows raised to dairy products processing comprehensive one-stop production.In 1984,milk factory was renamed approved dairy company.Shi

11、jiazhuang,nWith the infant milk powder market gradually mature,and product structure,SanLu product appeared to solve the shortage,restrict the development of the enterprise,1986 to mange dairy-industry company as the leader of shijiazhuang transverse economic organization joint corporation existed i

12、n shijiazhuang,dairy cows and gradually took the countryside,milk,the first step to create cow SanLu+farm households feeding management mode of China dairy a revolution,also make the development achieved SanLu first leap.三、Implementation of capital operation,the second leap.In 1993,the SanLu powder

13、production has grown throughout the first,but is facing the market situation,enterprises production capacity,therefore,to limit again again SanLu core management innovation,with brand for bold flags,with capital operation,collectivized direction.Since 1993,successively in many business difficulties,

14、lack of scale enterprise,help the joint of the predicament,expand the scale of production.In 1995,the SanLu formed in the same group,the SanLu in April,CCTV channel one prime-time broadcast advertising,pioneered China dairy enterprises in China central television advertisement,milk powder,accompanyi

15、ng you SanLu life advertisement so popular.In 1996,shijiazhuang SanLu group Co.,ltd.,established in accordance with the company law joint-stock company,formed the perfect governance structure.In 1999,the first professional production of liquid milk SanLu dairy Co.,LTD was established in shijiazhuang

16、,marks SanLu formally began domestic liquid milk into the market,2002,henan SanLu flower cow dairy industry Co.,LTD,founded SanLu marks the brand strategy and group in the central plains,the radiation into successful step.LOGOnElaborate capital operation,steady expansion of low cost.SanLu group in B

17、eijing,tianjin,hebei,jiangsu,shandong,henan,and anhui provinces and cities in guangdong,has more than 30,enterprises become dry dairy products,dairy enterprises grain,food,liquid acid milk,meatproducts,five kinds of products and complete series more,and mass production enterprises,the main economic

18、indicators,SanLu 30%above average was,enterprise development into the fast lane.四、四、In the joint of further ascent.n In the tide of global economic integration,domestic dairy enterprises abroad,to participate in international competition is the necessity of the development SanLu group,with internati

19、onal famous dairy manufacturer-New Zealand constant natural group after a long negotiation,on 1st December 2005 joint venture agreement signed by the natural group,chinas piracy rateoverthree million yuan RMB,the SanLu 43%of the shares subscribed,June 15,2006,the joint venture company SanLu marks fo

20、rmal operation,aimed at the international leading level to the worlds most advanced level,the goal of taking a key step.nFor half a century,SanLu adhere to honesty,innovation,and realize the great-leap-forward development of enterprise in China,has composed of dairy mo chongcai freely.SanLu group du

21、ring the 11th five-year plan period,the development goal is:by 2010,ensure formula milk,yogurt and production of functional food to the first,meatproducts,milk and liquid,keep the enterprise production scale and economic benefits and comprehensive strength,bigger and stronger SanLu,go abroad,and int

22、ernational market.LOGO五、In prosperity declinenIn 2008,SanLu group started in the production of consumer complaints from dairy products containing harmful substances.By the middle of September 2008,the production of edible SanLu because of the dairy produce negative effects and the consumer.SanLu at

23、public opinion for companies that more and more pressure on the market,the strong impact of assets,and forced into bankruptcy.On December 24th,2008,stone house city intermediate peoples court for bankruptcy SanLu send officially announced its verdict,bankruptcy.六、2009 on January 10th to open by aspPage 12LOGOLOGOPage 14Page 19LOGOPage 28LOGO制作小组国商096班:张鹏张凯尤林生The end The end Thank you!