模板_31898421_黄色市场营销计划PPT案例.pptx

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1、汇 报 人：X X X20XX市市场营销计场营销计划划Speaker name and titlewww.XXXXX.cc01市场现状及SWOT分析02营销目标和任务分解03营销执行策略04营销费用和预算05管理提升的措施CONTENT市场现状及SWOT分析行业前景分析 需求预测 市场现状产品状况 竞争者状况 SWOT分析行业前景分析www.XXXXX.cc4Unified fonts make reading more fluent.Theme color makes PPT more convenient to change.Adjust the spacing to adapt to C

2、hinese typesetting,use the reference line in PPT.Copy paste fonts.Choose the only option to retain text.XX系列Copy paste fonts.Choose the only option to retain text.XX系列Copy paste fonts.Choose the only option to retain text.XX系列需求预测www.XXXXX.cc5TextCopy paste fonts.Choose the only option to retain tex

3、t.行业整合Copy paste fonts.Choose the only option to retain text.宏观经济Copy paste fonts.Choose the only option to retain text.消费理念Copy paste fonts.Choose the only option to retain text.技术趋势市场状况www.XXXXX.cc6Copy paste fonts.Choose the only option to retain text政策不完善Copy paste fonts.Choose the only option t

4、o retain text盈利模式多样Copy paste fonts.Choose the only option to retain text市场规模逐年增长Unified fonts make reading more fluent.产品现状www.XXXXX.cc 7产品有特色品牌不响亮营销待提升外观有卖点Copy paste fonts.Choose the only option to retain text.Copy paste fonts.Choose the only option to retain text.Copy paste fonts.Choose the only

5、 option to retain text.Copy paste fonts.Choose the only option to retain text.竞争者状况www.XXXXX.cc8TextTextCopy paste fonts.Choose the only option to retain text.品牌Copy paste fonts.Choose the only option to retain text.Copy paste fonts.Choose the only option to retain text.品牌Copy paste fonts.Choose the

6、 only option to retain text.SWOT分析www.XXXXX.cc9WSOTCopy paste fonts.Choose the only option to retain text.劣势Copy paste fonts.Choose the only option to retain text.优势Copy paste fonts.Choose the only option to retain text.风险Copy paste fonts.Choose the only option to retain text.机遇营销目标和任务分解销售目标 区域拓展目标推

7、广目标 执行时间表 销售目标www.XXXXX.cc11TextTextTextTextTextTextCopy paste fonts.Choose the only option to retain text.Copy paste fonts.Choose the only option to retain text.Copy paste fonts.Choose the only option to retain text.目标Copy paste fonts.Choose the only option to retain text.Copy paste fonts.Choose th

8、e only option to retain text.区域拓展目标www.XXXXX.cc12Unified fonts makereading more fluent.Theme color makes PPT more convenient to change.Adjust the spacing to adapt to Chinese typesetting,use the reference line in PPT.03拓展量度Copy paste fonts.Choose the only option to retain text01拓展范围Copy paste fonts.C

9、hoose the only option to retain text02拓展数量Copy paste fonts.Choose the only option to retain text任务分解www.XXXXX.cc13Supporting text here.品牌影响力Supporting text here.知名度Supporting text here.渠道通畅Supporting text here.市场占有率Supporting text here.销售量增长30K16K66K40K32K执行时间表www.XXXXX.cc14Copy paste fonts.Choose t

10、he only option to retain text.时间Copy paste fonts.Choose the only option to retain text.时间Copy paste fonts.Choose the only option to retain text.时间Copy paste fonts.Choose the only option to retain text.时间营销执行策略消费者行为分析 市场定位 产品策略价格策略 渠道策略 促销策略消费者行为分析www.XXXXX.cc 16Text hereText hereText hereCopy paste

11、fonts.Choose the only option to retain text.目标消费者的年龄与阶层Copy paste fonts.Choose the only option to retain text.目标消费者对功效的需求Copy paste fonts.Choose the only option to retain text.目标消费者对包装的认同Copy paste fonts.Choose the only option to retain text.市场定位www.XXXXX.cc17Unified fonts make reading more fluent.T

12、heme color makes PPT more convenient to change.Adjust the spacing to adapt to Chinese typesetting,use the reference line in PPT.Copy paste fonts.Choose the only option to retain text.产品定位Copy paste fonts.Choose the only option to retain text.组合定位Copy paste fonts.Choose the only option to retain text

13、.广告语Copy paste fonts.Choose the only option to retain text.品牌延伸产品策略www.XXXXX.cc18包装Copy paste fonts.Choose the only option to retain text.标志Copy paste fonts.Choose the only option to retain text.引导Copy paste fonts.Choose the only option to retain text.形象Copy paste fonts.Choose the only option to ret

14、ain text.价格策略www.XXXXX.cc19Copy paste fonts.Choose the only option to retain text.入门级产品Copy paste fonts.Choose the only option to retain text.中端产品Copy paste fonts.Choose the only option to retain text.高端产品渠道策略www.XXXXX.cc 20Jul-SepApr-JunOct-Des渠道Copy paste fonts.Choose the only option to retain tex

15、t.01040302Copy paste fonts.Choose the only option to retain text.Copy paste fonts.Choose the only option to retain text.Copy paste fonts.Choose the only option to retain text.Copy paste fonts.Choose the only option to retain text.促销策略www.XXXXX.cc21TextCopy paste fonts.Choose the only option to retai

16、n text电视广告Copy paste fonts.Choose the only option to retain text终端促销礼品Copy paste fonts.Choose the only option to retain text大型户外Copy paste fonts.Choose the only option to retain text常规促销活动Copy paste fonts.Choose the only option to retain text报纸软文平面广告Copy paste fonts.Choose the only option to retain

17、text其它手段时间及人员安排营销预算 费用分配 营销费用营销预算Unified fonts makereading more fluent.Theme color makes PPT more convenient to change.Adjust the spacing to adapt to Chinese typesetting,use the reference line in PPT.TextCopy paste fonts.Choose the only option to retain text.费用.￥|40%TextCopy paste fonts.Choose the o

18、nly option to retain text.费用.￥|60%费用分配www.XXXXX.cc2430,000K20XX Q1Copy paste fonts.Choose the only option to retain text.资金主要用途50,000K20XX Q2Copy paste fonts.Choose the only option to retain text.资金主要用途60,000K20XX Q3Copy paste fonts.Choose the only option to retain text.资金主要用途80,000K20XX Q4Copy past

19、e fonts.Choose the only option to retain text.资金主要用途Unified fonts make reading more fluent.营销费用www.XXXXX.cc25Supporting text here.When you copy&paste,choose keep text only option.费用Supporting text here.When you copy&paste,choose keep text only option.费用Unified fonts make reading more fluent.Theme co

20、lor makes PPT more convenient to change.Adjust the spacing to adapt to Chinese typesetting,use the reference line in PPT.费用管理提升的措施优化渠道 完善内部管理 进销存管理提升优化渠道www.XXXXX.cc27分网销售优化措施Theme color makes PPT more convenient to change.Adjust the spacing to adapt to Chinese typesetting,use the reference line in

21、PPT.Copy paste fonts.Choose the only option to retain text.Copy paste fonts.Choose the only option to retain text.Copy paste fonts.Choose the only option to retain text.渠道重心下沉组建直营店完善内部管理www.XXXXX.cc28Copy paste fonts.Choose the only option to retain text.加强内部控制环境建设Copy paste fonts.Choose the only op

22、tion to retain text.实现内控现代化Copy paste fonts.Choose the only option to retain text.加强风险评估和控制Copy paste fonts.Choose the only option to retain text.完善控制活动进销存管理提升www.XXXXX.cc29限定库存Supporting text here.2监控加盟商库存Supporting text here.4制度流程标准化Supporting text here.1订货管理精确化Supporting text here.3库存应对Supporting text here.5ThanksAnd Your Slogan Herewww.XXXXX.ccSpeaker name and title