Structure-of-business-letter商务英语信函的格式资料.ppt

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1、Business English Correspondence外外 贸贸 英英 语语 函函 电电WeekTwoChinaNationalLightIndustrialproductsImport&ExportCorp.82TungAnMenStreetBeijing,China(1)Letterhead:信头position:inthecenterorontheleftmarginatthetopofthepapercontent:the sendersname&address,telephone,telexnumber.details:Businessscope,E-mailaddressS

2、pecificdetails-managersnameSeeP86.StructureofbusinessletterOurref:12311LM/DMJuly242003 one the left on the right(2)ReferenceandDate编号日期-reference:filenumberdepartmentcodesignersinitialstypistsinitialsYourref:-sametothelettertoreplyto?:whats the function of reference?-date2formsofexpression:24July,20

3、09(A.)July24,2003(B.)useletterformofmonth7/4/2003or4/7/20034Oct.2003usecardinalnumberofdate4thOct.2003Mr.M.Parker,Director-DirectorM.PakerOverseaTradingCo.24ParkStreetLondonE.C.4,England(3)Insidernameandaddress封内址-thereceiversnameandpostaladdress-attheleft-handmargin,2-4linesunderthedateWhy is the p

4、art necessary in the letter?Attention:MarketingDepartment(4)Attentionline注意事项appointeddealersnamefunction:helpdispatchtheletterposition:underinsideraddressform:Attention:Mr.SmithAttentionSales ManagerAttention to Sales ManagerFor the attention of Mr.SmithDearSirs,(5)Salutation称呼thecomplimentarygreet

5、ingtothereceiverposition:twolinesafterattentionlineform:DearSirs,用于对方是团体或非独资商号DearSir/Madam,用于对方是个体或独资商号DearMessrsJohnson,(Mmes)对家族公司的称呼Gentlemen:/Ladies:后边的标点用冒号DearMr.Wang,DearProfessorWoods,DearDr.Woods,亲密的贸易伙伴DearSalesManager,DearCustomer,对不知名的对方的称呼Subject：ChineseCottonPieceGoods(6)Subjectline事由

6、 tellswhattheletterisaboutonelineundersalutationformSubject:LateDeliveryRe:LateDeliveryLATEDELIVERYWewelcomeyouforyourenquiryofJuly18andthank you for your interest in our Cotton PieceGoods.Weareenclosingourillustratedcatalogueandpricelistgivingthedetailsyouaskfor.Wefeelconfidentthatyouwillfindthegoo

7、dsarebothexcellentinqualityandveryreasonable.Wearelookingforwardtoyourorder.(7)BodyoftheletterTheopeningsentenceMassageTheclosingsentenceWhenrelying,weshouldexpressourappreciationorthanksThankyouforyourletterofMay2.Weshouldexpressinaclearandstraightway.Wearewritingyoufortheestablishmentofbusinessrel

8、ations.Youshouldofferenoughinformationabouttheproductswhichyouwishyourpartnertobuy.Ifyouneedfurtherdetails,pleaseletusknow.Yoursfaithfully,(8)Complimentaryclose结尾敬语politewayofendingaletterbaserule:matchthesalutationform：FormalDearSir,Yoursfaithfully,Gentlemen:Yourstruly,InformalDearMr.Henry,Yourssin

9、cerely,YourscordiallyCHINAIMPORT&EXPORTCORP.Li MingLiMingMarketingManager(9)Signature签署ThenameofthecompanyincapitalsTypethenameofthesignerThepositionofthesignertotherightmarginofthepaperEnclosure:Packinglist(10)Enclosure附件somerelateddocumentstothelettertotheleftmarginformEncl.:PriceListEnc.(4)Enclos

10、ures:4samplesEnclosure(2):Catalogue,PriceListEnclose:asstated:附件如事所述 C.C.Mr.Cooper(11)Carboncopy(notation)抄送 otherswhoalsoreceivethesameletterposition:totheleftmarginform:C.C.TheOsakaChamberc.c.Mr.CopperandMr.LamperP.S.TheSamplewillbemailedtoyoutomorrow.(12)Postscript附言toemphasizethepointcallingther

11、ecipientsattentionposition:twolinesaftercarboncopylimititsuse7standard parts 5specialist partsLetterheaddateReferenceInsideraddressAttentionlineSalutationSubjectlineBodyComplimentarycloseSignatureEnclosureCarboncopynotationPostscriptFullBlockFormLetterheaddateReferenceInsideraddressAttentionlineSalu

12、tationSubjectlineBodyComplimentarycloseSignatureEnclosureCarboncopynotationPostscriptFORMOFBUSINESSLETTERModifiedBlockformwithindentedstyleLetterheaddateReferenceInsideraddressAttentionlineSalutationSubjectlineBodyComplimentarycloseSignatureEnclosureCarboncopynotationPostscriptLetterheaddateReferenc

13、eInsideraddressAttentionlineSalutationSubjectlineBodyComplimentarycloseSignatureEnclosureCarboncopynotationPostscriptModifiedblockformEnvelopesShaanxiMachineryImp.&stampExp.Corporation29ChangleZhongRoadXian,ChinaSalesDepartmentThePakistanTradingCompany15BroadStreetKarachi,PakistanRegistered(Confidential,Printedmatter,)ReturnAddressStampAddressRemarksA.B.C.D.Remarks:1.Private私人信2.Confidential机密信 3.Registered挂号邮件4.Express快递邮件5.OrdinaryMail平信6.Immediate(Urgent)急件7.PrintedMatter印刷品8.Sample样品