商业计划书模板,英文.pdf

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1、文档来源为:从网络收集整理.word版本可编辑.欢迎下载支持.商业计划书模板商业计划书模板,英文英文篇一：英文商业计划书模板英语商业计划书（Business Plan）第一讲：概述第二讲：现状分析第三讲：目标确定第四讲：组织结构第五讲：产品分析第六讲：市场分析第七讲：市场策略第八讲：生产分析第九讲：财务分析第十讲：附件第一讲：概述(executive summary)概述是整个商业计划的第一部分，相当于整个商业计划的浓缩，使整个商业计划的精华所在。一般将概述放在最后书写，页数应控制在 2 页以内。概述应包括的基本内容有：企业的宗旨，例如：In XX,ABC Corporation was cr

2、eated to.Now,ABC Corporation is at a point where文档来源为:从网络收集整理.word版本可编辑.欢迎下载支持.背景介绍，例如：For many years people haveThe condition of the industry today is such that产品或服务及市场竞争情况，例如：We have just completed the development of S30a noveland proprietary construction toolCompared to competitive products,our s

3、30 can企业目标，例如：Our objective,at this time,is to propel thecompany into aprominent market position.We feel that within 5years ABCCorporation will be in a suitable condition forfurtherexpansion,aninitialpublicofferingorprofitable acquisition.To accomplish this goal we管理团队和管理组织，例如Our management team con

4、sists of 5 men and womenWhose backgrounds consist of 10 years of marketing文档来源为:从网络收集整理.word版本可编辑.欢迎下载支持.with市场策略，例如：The fundamental thrust of our marketing strategyconsists of财务状况和计划，例如：In 5 years we will have and our investors willbeable to结论，例如：ABCCorporationenjoysanestablishedtrack-record ofexce

5、llentsupportforourcustomers.Theirexpressions ofsatisfaction and encouragement are numerous,andweintend to continue our advances in the第二讲：现状分析(present situation)这部分尽可能简明扼要而又全面地介绍公司的情况，以及公司所在行业的信息。市场环境，例如：The marketplace has been stagnant for 2 years.We文档来源为:从网络收集整理.word版本可编辑.欢迎下载支持.arepoised now to产

6、品或服务，例如：The present stage of S30 is in the design stage.产品生命周期，例如：Our current product line is价格和利润，例如：Current prices are and profits are客户，例如：Current customers are using our for销售渠道，例如：We have service centers,retailers,manufacturersrepresentatives管理团队情况，例如：Most of our management is in place,however,

7、werequire aproduction manager to complete our team.财务状况，例如：Current cash available is.第三讲：目标确定(objectives)文档来源为:从网络收集整理.word版本可编辑.欢迎下载支持.企业目标是企业使命和指导方针的具体化和数量化，它反应企业在一定时期内经营活动的方向和所要达到的水平。企业目标的实现时间较长，一般为三到五年或者更长时间。好的企业目标具有总体性、与外部环境联系密切、有很大的激励作用、切实可行等特点。企业的基本目标，例如：The primary objectives of our organiza

8、tion are to:ABC投资收益率(ROI)，例如：Based on a XXX%market share for our XXX productby20XX,we estimate our return on investment to beXXX%.财务目标，例如：Last Year This Year Next YearSales$VolumeUnit Volume%Increase/Decrease文档来源为:从网络收集整理.word版本可编辑.欢迎下载支持.Share of MarketGross ProfitManufacturingFully BurdenedMarketi

9、ng ExpensesAdvertisingSales PromotionTrade AllowancesOther欲计将来增长、改进的目标，例如：Other objectives we have set for ourselves includeXXX.Weexpecttoreplace(competitive/existingproducts orservices)by XXX%by 20XX.We plan to add XXX(retailers,distributors,service centers)per month/year and we will have a total o

10、f XXX(retailers,distributors)by 20XX.第四讲：组织结构(management)文档来源为:从网络收集整理.word版本可编辑.欢迎下载支持.投资者考察企业时，管理是最为重要的因素。没有一支优秀的管理团队和有效的组织模式，科技成果不可能和资本很好结合创造现实的生产力。一般需要介绍的管理人员有：总裁、常务副总裁、人事部总监、营销副总裁、财务副总裁、生产部总监。对每一位关键人员用文章一个段落的篇幅进行描述就可以。介绍组织结构时要注意以下问题：1主要管理人员和专业人员的发展路径是怎样的？他们具有哪些技能？2公司未来的组织机构是怎样的？3谁将成为部门领导者？4在哪些领

11、域的管理应该加强？5报酬机制如何？团队结构介绍，例如：Of the XXX people who make up the development staff,there are XXX founders who hold the followingpositions:XXX,PresidentXXX,Vice President of FinanceXXX,Vice President of MarketingXXX,Vice President of SalesXXX,Vice President of Engineering文档来源为:从网络收集整理.word版本可编辑.欢迎下载支持.XX

12、X,Vice President of ResearchXXX,Vice President of OperationsXXX,Director of MarketingXXX,Manager XXX DevelopmentXXX,Corporate Attorney管理人员描述，例如：XXX,PresidentXXX Degree,University of XXXXXXs professional experience includes manydifferentareas in the XXX industry.人力资源需求，例如：(Company)developmentteamreco

13、gnizesthatadditionalstaff is required to properly support marketing,sales,research,and support functions.第五讲：产品分析(the product/service)产品介绍应包括以下内容：1产品名称2性能及特性文档来源为:从网络收集整理.word版本可编辑.欢迎下载支持.3产品所处的生命周期4产品的市场竞争力5产品的研究和开发过程6发展新产品的计划和成本分析7产品的市场前景预测8产品的品牌和专利此外，还要从顾客和投资者角度出发回答下面的问题：1顾客希望企业的产品能解决什么问题，顾客能从企业的

14、产品中获得什么好处？2企业的产品与竞争对手的产品相比有哪些优缺点，顾客为什么会选择本企业的产品？3为什么用户会大批量地购买企业的产品？4本公司能提供哪些购买便利？5企业为自己的产品采取了何种保护措施，企业拥有哪些专利、许可证，或与已申请专利的厂家达成了哪些协议？6为什么企业的产品定价使企业产生足够的利润？介绍产品，例如：This capability for XXX is a unique featureenjoyed by(Company)and our customers.文档来源为:从网络收集整理.word版本可编辑.欢迎下载支持.专利保护，例如：Our product(s)is pro

15、tected under the following:产品价格优势，例如：Regarding cost savings(product/service)willsave ourcustomers money in terms of XXX.产品测试，例如：Completed tests have shown that XXX(results).产品特性描述，例如：XXX is another powerful feature.This includes XXX.XXX saves a tremendous amount of time when XXX.第六讲：市场分析(market anal

16、ysis)这部分内容包括行业分析、市场分析和竞争分析。行业分析包括企业所在行业概述、对行业发展方向的预测、对驱动因素的分析。市场分析的核心内容是在市场细分的基础上确定目标市场。要让投资者了解市场的规模有足够大的赢利空间和发展空间；知道市场有良好的发展前景，即所确定的目标市场在未来将会长生不衰。竞争分析中要对全部竞争产品及竞争厂家作出描述与分析。尤其要分析这些竞争对手所占有的市场份额、年销量与销售收入，以及他们的财务实力。此外还要对自己产品所具有的优势作分析，对未来市场文档来源为:从网络收集整理.word版本可编辑.欢迎下载支持.变化趋势作预测。介绍目标顾客购买的原因，例如：It is easy

17、 to understand why the principal buyingmotivesare XXX because XXX.篇二：商业计划书英文模版ConfidentialConfidentialityThis business plan is the property of the Companyand is considered to be strictly confidential.Itcontains information intended only for the person towhom it is transmitted.With receipt of this pl

18、an,recipient acknowledges and agrees that:i)in the eventrecipient does not wish to pursue this matter,thisdocument will be returned,at the address listed aboveas soon as possible;ii)the recipient will not copy,fax,reproduce,divulge,ordistributethisconfidential plan,in whole or in part,without theexp

19、ressed written consent of the Company;iii)all ofthe information herein will be treated as confidentialmaterial with no less care than that afforded to your文档来源为:从网络收集整理.word版本可编辑.欢迎下载支持.own company confidential material.This Business Plan contains forward-lookingstatements which involve risks and un

20、certainties.TheCompanys actual results could differ materially fromthose anticipated in these forward-looking statementsas a result of certain factors,including those setforth under Risk Factors and elsewhere in thisBusiness Plan._ Confidential and Proprietary1/16EXECUTIVESUMMARY.3MISSIONSTATEMENT.4

21、INDUSTRYANDMARKETPLACE文档来源为:从网络收集整理.word版本可编辑.欢迎下载支持.ANALYSIS.5 DESCRIPTION OFTHEINDUSTRYANDMARKET.CUSTOMERSAND5MARKETSEGMENTATION.5COMPETITION.5 THEBUSINESSOPPORTUNITY.6THEINNOVATIONPRODUCTORSERVICEDESCRIPTION.7OVERVIEWOFTHEPRODUCTORSERVICE.7文档来源为:从网络收集整理.word版本可编辑.欢迎下载支持.PRODUCTBENEFITS.7TECHNOLOG

22、Y.PRODUCTCOMPARISON.7FUTUREPRODUCTROADMAP.7THEBUSINESS7STRATEGY.8THEBUSINESSSTRATEGY.8METHODSOFDOING文档来源为:从网络收集整理.word版本可编辑.欢迎下载支持.BUSINESS.8FUTUREOPPORTUNITIES.8MARKETINGANDSALES.9MARKETRESEARCH.9MARKETINGPLAN.9TARGETMARKETS.9RESEARCHANDDEVELOPMENT.文档来源为:从网络收集整理.word版本可编辑.欢迎下载支持.10OPERATION/MANUFAC

23、TURING.11MANAGEMENT AND OWNERS(来自:小龙文 档网:商业计划书模板,英文)HIP.12FUNDSREQUIREDANDTHEIRUSES.13FINANCES.14ASSUMPTIONS.14 SALES文档来源为:从网络收集整理.word版本可编辑.欢迎下载支持.FORECAST.14OPERATINGEXPENSES.14PROFIT&LOSS.14CASHFLOW.14 NPV ANDBREAKEVENPOINT.14BIBLIOGRAPHY.15APPENDICES.文档来源为:从网络收集整理.word版本可编辑.欢迎下载支持.15_ Confidenti

24、al and Proprietary2/16(2-3 pages)The purpose of this section is to provide a shortintroduction to the company and clearly define theunique competencies of the company,which will ensureits success.This section should include the following:?A summary of the mission statement&the vision.?Company backgr

25、ound(if relevant)including dateof establishment,financial and marketing achievementsetc.?Industry and Market Summary.?The Business Opportunity.?A summary of the Innovation.?Business Strategy summary.?Marketing and Sales.?Research and Development.文档来源为:从网络收集整理.word版本可编辑.欢迎下载支持.?Operations/Manufacturi

26、ng.?Management and Ownership.?Funds Required.?Financial Summary._ Confidential and Proprietary3/16(1-3 page)The purpose of this section is to provide themission and vision of the company.This section should include:?Who we are?What we do(product/service)?How we do it(technology)?For whom we do it(cu

27、stomer segment,needs)?Vision?Company background(if relevant)including dateof establishment,financial and marketing achievements,etc.文档来源为:从网络收集整理.word版本可编辑.欢迎下载支持._ Confidential and Proprietary4/16篇三：商业计划书模板-英文版精编资料商 业 计 划 书 模 板-英 文 版BUSINESSPLANTEMPLATEBUSINESS PLANMy Company123 MainStreetAnytown,U

28、SA-4567Your NameDATETABLEOF CONTENTS.商业计划书商业计划书模板-英文版BUSINESS PLAN TEMPLATEBUSINESS PLANMy Company123 Main StreetAnytown,USA 10000123-45671Your NameDATE2文档来源为:从网络收集整理.word版本可编辑.欢迎下载支持.TABLE OF CONTENTSExecutiveSummary.1Management.2CompanyHistory.5Product/ServiceDescription.7Objectives.文档来源为:从网络收集整理.

29、word版本可编辑.欢迎下载支持.9Competitors.10CompetitiveAdvantages.11Innovation.13Pricing.14文档来源为:从网络收集整理.word版本可编辑.欢迎下载支持.SpecificMarkets.15GrowthStrategy.16MarketSizeandShare.17TargetingNewMarkets.18Location.19文档来源为:从网络收集整理.word版本可编辑.欢迎下载支持.ManufacturingPlan.20Research&Development.21HistoricalFinancialData.22P

30、roformaFinancialData.23ProformaBalanceSheet.26Cost文档来源为:从网络收集整理.word版本可编辑.欢迎下载支持.Control.27EffectsofLoanorInvestment.28Attachments.293Executive Summary My Company was formed as aproprietorship,partnership,corporation in Month,Year in City,State,by John Doe in response tothe following market conditio

31、ns:Startup,growthopportunitiesexistinProduct/Service.The need for use of efficient distribution and文档来源为:从网络收集整理.word版本可编辑.欢迎下载支持.financial methods in these overlooked markets.I/We have several customers who are willing toplace large orders,contracts within the next threemonths.Several other prospec

32、tive customers/clientshave expressed serious interest in doing businesswithin six months.I/We previously owned a companythat was active in the widget markets.Over the pastfew years I spent much time studying ways to improveoverall performance and increase profits.This planis a result of that study.T

33、he basic components of thisplan are:1.Competitive pricing2.Expand the markets3.Increased advertising4.Lower our unit costs,5.Thereby achieving higher profits.1.Sign contracts2.Increased advertising 3.Increase office staffTo this end,I/we need investment from private文档来源为:从网络收集整理.word版本可编辑.欢迎下载支持.ind

34、ividuals and/or companies.A total of$XXX isbeing raised which will be used to finance workingcapital,plant and equipment.The company will beincorporated and common stock issued to investors.Thecompanywillberunasaproprietorship,partnership,corporation.Financial Goals Sales Net Income Earnings pershar

35、eYear 1$25,000.01 Year 2$250,000.12 Year 3$375,000.141ManagementName Title?Experience?Sales growth fromzero to$1,000,000 in five years.?Led market in marketshare-30%.Formulated advertising budgets&campaigns.Pioneered new distribution channels.Establishednational sales force.Established national repa

36、ir&service centers.Brought new and innovative products to the market.Designed point-of-purchase materials.文档来源为:从网络收集整理.word版本可编辑.欢迎下载支持.EducationUniversity of BostonBoston,MA-Computer SciencesPresidentJohnQ.Doe,ChiefExecutiveOfficer,andDirectorsinceFebruary1988andPresidentsinceJanuary 1990.Mr.Doe was the founder and ChiefExecutive Officer of the original operating companyknown as Random Excess,Inc.He has had experience inthe widget field with his own firm,John Doe Co.,ofOshkosh(Wisconsin),from 1980 to 1987.This firm wassold to FatCat Widgets,Inc.in 1987.